AppLovin Outperforms Rivals in Q3 as CTV Growth Offsets Open-Web Challenges
· 54m ago · Originally reported by Digiday
AppLovin reported strong third-quarter results, standing out among ad tech firms as others faced difficulties. The sector saw connected TV (CTV) advertising grow, while open-web ad businesses struggled to keep pace.
Why it matters
This highlights shifting dynamics in digital advertising, with CTV becoming a bright spot as traditional web-based ad revenues face headwinds. Understanding these trends helps advertisers and publishers adapt their strategies.
Explain it like I’m new here
It's like some players in a video game are leveling up fast because they're playing a new, popular mode, while others are stuck in the old one and falling behind.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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