Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
· 6h ago · Originally reported by PPC Land
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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