Affle to Acquire Perion for $420 Million to Expand Global Ad Tech Reach
· 4h ago · Originally reported by CXO Digitalpulse
Affle has announced its intention to acquire Perion for $420 million. The deal is aimed at strengthening Affle's global presence in the digital advertising sector.
Why it matters
This acquisition could reshape the competitive landscape in ad tech by combining two established players, potentially offering broader solutions and reach for advertisers worldwide.
Explain it like I’m new here
It's like one big toy company buying another to have more toys to sell in more places around the world.
The deal
Affle → Perion · acquisition · announced · $420M
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Read the original at CXO Digitalpulse
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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