Affle to acquire Perion, scaling CPCU business in developed markets
· 9d ago · Originally reported by PR Newswire
Mobile ad tech firm Affle has announced an agreement to acquire Perion, aiming to expand its cost-per-completed-user (CPCU) business across developed markets. The excerpt provided is minimal, so deal terms and structure were not disclosed in the source material.
Why it matters
This is a notable consolidation in ad tech, combining Affle's performance-based mobile advertising model with Perion's presence in developed markets like the US and Europe.
Explain it like I’m new here
It's like one lemonade stand chain buying another to sell lemonade in fancier neighborhoods where customers pay more.
The deal
Affle → Perion · acquisition · announced
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Read the original at PR Newswire
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