Affle to Acquire Perion, Aiming to Expand CPCU Business in Developed Markets
· 5d ago · Originally reported by Yahoo Finance
Affle has announced its intention to acquire Perion, with the goal of scaling its cost-per-converted-user (CPCU) business across developed markets. The deal signals Affle's ambition to strengthen its global presence and enhance its digital advertising offerings.
Why it matters
This acquisition could reshape competition in the digital advertising sector, especially in performance-based ad models. It may also impact advertisers and publishers by expanding Affle's reach and capabilities.
Explain it like I’m new here
It's like one big lemonade stand buying another to sell more lemonade in new neighborhoods.
The deal
Affle → Perion · acquisition · announced
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Read the original at Yahoo Finance
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