Affle Acquires Perion Network for $420 Million to Expand Global Ad Tech Presence
· 2h ago · Originally reported by Indian Television Dot Com
Affle has agreed to acquire Israel-based Perion Network in a $420 million cash transaction. This deal is aimed at strengthening Affle's global footprint and capabilities in the advertising technology sector.
Why it matters
This acquisition brings together two established ad tech players, potentially enhancing their combined technology, reach, and client base worldwide.
Explain it like I’m new here
It's like one big toy company buying another to have more toys and friends to play with around the world.
The deal
Affle → Perion Network · acquisition · announced · $420M
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Read the original at Indian Television Dot Com
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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