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Business & finance · also called enterprise value to EBITDA, EBITDA multiple

EV/EBITDA

EV/EBITDA is a valuation ratio that divides a company's enterprise value (market cap plus debt minus cash) by its EBITDA, showing how many years of operating earnings the business is priced at.

The short answer, from the AdTech Sumo glossary

EV/EBITDA is one of the most common ways to compare what companies are worth relative to their profits. Enterprise value (EV) is roughly market capitalization plus debt minus cash, the cost of buying the whole business. Dividing by EBITDA (often Adjusted EBITDA) gives a multiple: a company valued at 15x EBITDA is priced at 15 years of current operating earnings.

Analysts use it because it ignores differences in financing and tax, making it easier to compare companies with different debt levels or in different countries. Multiples can be based on trailing (last 12 months) or forward (next 12 months, from guidance or estimates) EBITDA.

In ad tech, fast-growing platforms have traded at high multiples, while slower, legacy businesses and agency holding companies trade at lower ones. Private equity buyers in take-private deal deals often think in EV/EBITDA terms. Watch definitions: "adjusted" EBITDA that excludes stock-based compensation can make multiples look lower than they really are.

Think of it like this

EV/EBITDA is like judging a rental flat by how many years of rent it would take to pay back its price, including any mortgage you would take over.

An example

A company with market cap US$4B, debt US$1B, cash US$0.5B (EV US$4.5B) and adjusted EBITDA of US$300M trades at 15x EV/EBITDA.

Related terms