Mobile app monetisationAcquired · Liftoff
Vungle
In-app video ad pioneer, merged with Liftoff in 2021.
San Francisco, California, USA · founded 2011 · liftoff.ai
What Vungle does
Vungle became known for in-app video ads, especially rewarded video in mobile games. Blackstone bought it in 2019 and merged it with Liftoff in 2021.
Its exchange lives on as Vungle Exchange within Liftoff.
How it makes money
Share of in-app ad spend (now within Liftoff).
Where it meets invalid traffic
Mobile video supply faces SDK and install fraud risks filtered at the exchange.
Products
- Vungle Exchange