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Ticker byClearTrust

Sizmek

Former advertiser ad server that went bankrupt in 2019; its ad server and DSP went to Amazon.

New York, USA · amazon.com

What Sizmek does

Sizmek was one of the largest independent advertiser ad servers, formed from MediaMind and later merged with Rocket Fuel's DSP. It filed for bankruptcy in 2019.

Amazon bought its ad server and DSP assets, and Peer39 was sold off separately.

How it makes money

Charged ad-serving fees before its collapse.

Where it meets invalid traffic

Its collapse left partners unpaid, an example of counterparty risk in ad tech.

Products

  • Sizmek Ad Suite (discontinued)