Agencies & holding companiesPrivate
Madison Media (India)
India's largest independent media agency group, part of Madison World.
Mumbai, India · founded 1988 · madisonindia.com
What Madison Media (India) does
Madison World, founded by Sam Balsara, is India's biggest independent advertising and media group, and Madison Media is its media planning and buying arm.
It competes with the Indian units of global holding companies and publishes widely cited reports on Indian ad spend.
How it makes money
Fees and commissions for media planning, buying and creative services.
Where it meets invalid traffic
Applies verification and fraud checks on digital media bought for clients.
Products
- Madison Media
- Pitch Madison Advertising Report