IPONWEB
Engineering firm that built custom ad tech for others (and BidSwitch), acquired by Criteo in 2022.
London, UK · founded 2001 · criteo.com
What IPONWEB does
IPONWEB built bespoke programmatic platforms for many ad tech companies and created BidSwitch. Criteo acquired it in 2022 to strengthen its commerce media platform.
Its technology now underpins parts of Criteo's offering.
How it makes money
Licensing and platform fees (now within Criteo).
Where it meets invalid traffic
BidSwitch offers supply filtering including IVT.
Products
- BidSwitch
- BidCore