Mobile app monetisationDivision · Take-Two Interactive (via Zynga)
Chartboost
Mobile game ad network and mediation platform, owned by Zynga and therefore Take-Two.
San Francisco, California, USA · founded 2011 · chartboost.com
What Chartboost does
Chartboost helps mobile game developers make money from ads and acquire players. Zynga bought it in 2021, and Zynga itself was bought by Take-Two Interactive in 2022.
It is a smaller rival to AppLovin and Unity in game monetisation.
How it makes money
Share of ad spend on its network and mediation.
Where it meets invalid traffic
Filters in-game ad fraud and incentivized traffic.
Products
- Chartboost Mediation
- Chartboost Exchange