Amobee
Former Singtel-owned ad platform, acquired by Tremor (now Nexxen) in 2022.
Redwood City, California, USA · founded 2005 · nexxen.com
What Amobee does
Amobee started in mobile advertising, was bought by Singapore telecoms group Singtel in 2012, and grew into a cross-channel DSP with TV capabilities.
Tremor International (now Nexxen) acquired it in 2022, and its technology was folded into Nexxen's platform.
How it makes money
Platform fees on media bought (now within Nexxen).
Where it meets invalid traffic
Applied IVT filtering to programmatic and TV buys.
Products
- Amobee DSP (now Nexxen)