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Spend in India May Miss Target Audiences, Wasting Billionshttps://adtechsumo.com/news/pankajj-rai-exits-huella-as-senior-vice-president-ad-sales-india-7326a9AdTech Sumoen2026-10-16T03:56:50.000ZPankajj Rai Departs Huella as Senior Vice President of Ad Sales in Indiahttps://adtechsumo.com/news/as-barc-ratings-blackout-persists-ctv-industry-plans-independent-measu-b6a24bAdTech Sumoen2026-10-16T03:27:49.000ZCTV Industry Develops Independent Measurement Amid Ongoing BARC Ratings Blackouthttps://adtechsumo.com/news/the-rise-of-outcome-based-buying-are-advertisers-finally-paying-for-re-d9a11cAdTech Sumoen2026-10-16T03:16:55.000ZAdvertisers Shift Toward Outcome-Based Buying Over Impressionshttps://adtechsumo.com/news/integral-ad-science-joins-chatgpt-ads-pilot-what-it-means-for-integral-a1ff63AdTech Sumoen2026-10-16T00:10:41.000ZIntegral Ad Science Participates in ChatGPT Ads Pilot 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incremental reach and attention guaranteeshttps://adtechsumo.com/news/samsung-upfront-agencies-want-proof-of-ctv-s-business-impact-f40728AdTech Sumoen2026-10-15T21:36:11.000ZAgencies Seek Evidence of CTV Effectiveness at Samsung Upfronthttps://adtechsumo.com/news/big-brands-spending-less-on-advertising-09826fAdTech Sumoen2026-10-15T21:18:12.000ZMajor Brands Reduce Advertising Budgets Amid Changing Market Conditionshttps://adtechsumo.com/news/ecn-office-screens-earn-3-4x-the-attention-of-comparable-dooh-lumen-fi-71dfd6AdTech Sumoen2026-10-15T20:30:46.000ZECN Office Screens Drive Higher Attention Than Other DOOH Formats, Study Findshttps://adtechsumo.com/news/black-friday-searches-drop-36-in-uk-since-2019-marketing-signals-finds-2ca4abAdTech Sumoen2026-10-15T20:19:12.000ZUK Black Friday search interest down 36% since 2019 as deal queries fall sharplyhttps://adtechsumo.com/news/skai-adds-uber-ads-in-eight-markets-but-not-the-us-9a937dAdTech Sumoen2026-10-15T20:14:35.000ZSkai Integrates 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Sumoen2026-10-14T13:27:54.000ZLG Ad Solutions and Magnite Extend Exclusive CTV Ad Serving Partnershiphttps://adtechsumo.com/news/magnite-lg-ad-solutions-extend-partnership-expand-programmatic-ad-buyi-e07793AdTech Sumoen2026-10-14T13:14:26.000ZMagnite and LG Ad Solutions Extend Partnership to Boost Programmatic Ad Buyinghttps://adtechsumo.com/news/meta-ttd-snap-googl-bmbl-wday-stocks-get-new-ubs-targets-amid-ai-and-a-7916fcAdTech Sumoen2026-10-14T13:11:44.000ZUBS Updates Price Targets for Major Ad Tech and Social Media Stockshttps://adtechsumo.com/news/short-form-video-influences-38-of-consumers-globally-ai-influencers-fa-7bf896AdTech Sumoen2026-10-14T13:10:52.000ZDoubleVerify Finds Short-Form Video Drives Global Consumer Influence, AI Influencers Met With Doubthttps://adtechsumo.com/news/adelaide-launches-the-au-ecosystem-for-outcome-partners-66ccc2AdTech Sumoen2026-10-14T13:00:00.000ZAdelaide Introduces AU Ecosystem to Standardize Outcome Measurement 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