https://adtechsumo.com/news/publishers-sell-ads-only-ai-agents-see-e9a8b9AdTech Sumoen2026-11-01T18:32:01.000ZPublishers Report Ad Sales to AI Agents Rather Than Human Audienceshttps://adtechsumo.com/news/ooh-advertising-is-no-longer-an-afterthought-so-stop-treating-it-like-2b40acAdTech Sumoen2026-11-01T17:24:11.000ZOOH Measurement Now Spans Full Funnel, but Buyer Education Lagshttps://adtechsumo.com/news/ai-can-break-down-advertising-silos-if-marketers-will-let-it-stackadap-f2e439AdTech Sumoen2026-11-01T17:23:15.000ZStackAdapt Exec: AI Could Unify Fragmented Ad Platforms and Data Siloshttps://adtechsumo.com/news/affle-signs-definitive-agreement-to-acquire-ad-tech-company-perion-0bf666AdTech Sumoen2026-11-01T17:06:03.000ZAffle Signs Definitive Deal to Acquire Ad Tech Firm Perionhttps://adtechsumo.com/news/affle-to-acquire-perion-to-scale-its-cpcu-business-across-developed-ma-2f6449AdTech Sumoen2026-11-01T16:47:00.000ZAffle to Acquire Perion to Expand CPCU Business in Developed Marketshttps://adtechsumo.com/news/affle-to-buy-perion-for-420-million-in-all-cash-ad-tech-deal-fbb928AdTech Sumoen2026-11-01T16:36:17.000ZAffle to Acquire Perion in $420 Million All-Cash Ad Tech Dealhttps://adtechsumo.com/news/affle-to-acquire-perion-for-420-million-expands-into-connected-tv-and-41dc03AdTech Sumoen2026-11-01T16:16:02.000ZAffle to acquire Perion for $420M, adding CTV and retail media capabilitieshttps://adtechsumo.com/news/applovin-stock-heads-into-nov-4-results-with-usd-2-055b-guide-ad-hoc-n-bce9b7AdTech Sumoen2026-11-01T16:13:34.000ZAppLovin Q3 Results Loom With $2.055B Revenue Guidancehttps://adtechsumo.com/news/google-gemini-drops-utm-tags-from-cited-links-after-three-weeks-a014fdAdTech Sumoen2026-11-01T16:13:05.000ZGoogle Gemini Strips UTM Tags From Cited Links, Blurring AI Traffic Attributionhttps://adtechsumo.com/news/affle-agrees-to-buy-perion-for-420-million-at-a-34-5-premium-16ccabAdTech Sumoen2026-11-01T16:08:56.000ZAffle to acquire Perion for $420M in cash at 34.5% premiumhttps://adtechsumo.com/news/perion-s-420-million-sale-leaves-one-last-question-is-there-a-better-b-1f57b7AdTech Sumoen2026-11-01T15:14:00.000ZPerion's $420M Sale Sparks Debate Over Whether a Better Buyer Existshttps://adtechsumo.com/news/apps-slides-as-digital-turbine-delays-q2-earnings-call-33d0fcAdTech Sumoen2026-11-01T15:07:00.000ZDigital Turbine Postpones Q2 Earnings Call, Shares Slidehttps://adtechsumo.com/news/applovin-stock-is-struggling-3-things-to-watch-in-q3-earnings-that-cou-dc005dAdTech Sumoen2026-11-01T15:00:03.000ZAppLovin Q3 Earnings Preview: Three Factors That Could Steady the Stockhttps://adtechsumo.com/news/affle-agrees-to-acquire-perion-in-420-million-all-cash-deal-94a0e3AdTech Sumoen2026-11-01T14:12:36.000ZAffle Agrees to Acquire Perion in $420 Million All-Cash Dealhttps://adtechsumo.com/news/affle-to-acquire-perion-for-420m-in-all-cash-deal-peri-nasdaq-8f412fAdTech Sumoen2026-11-01T14:04:37.000ZAffle to Acquire Perion in $420 Million All-Cash Dealhttps://adtechsumo.com/news/affle-to-acquire-perion-for-420m-in-all-cash-deal-9d85caAdTech Sumoen2026-11-01T14:04:37.000ZAffle to Acquire Perion for $420M in All-Cash Dealhttps://adtechsumo.com/news/meta-s-ai-shopping-agent-threatens-amazon-s-lucrative-advertising-busi-4b5358AdTech Sumoen2026-11-01T13:59:52.000ZMeta AI Shopping Agent Seen as Threat to Amazon Ad Businesshttps://adtechsumo.com/news/affle-to-acquire-perion-in-420-million-deal-73c747AdTech Sumoen2026-11-01T13:34:35.000ZAffle to Acquire Perion in $420 Million Dealhttps://adtechsumo.com/news/affle-to-acquire-perion-for-420-million-in-all-cash-transaction-5aaa0fAdTech Sumoen2026-11-01T13:27:32.000ZAffle to Acquire Perion for $420M in All-Cash Dealhttps://adtechsumo.com/news/a-420-million-bet-on-ai-advertising-affle-3i-moves-to-acquire-israel-s-15f084AdTech Sumoen2026-11-01T13:11:39.000ZAffle 3i to Acquire Israel's Perion in $420M AI Advertising Dealhttps://adtechsumo.com/news/teads-stock-last-traded-at-0-26-euros-on-lang-and-schwarz-ad-hoc-news-7cc8eeAdTech Sumoen2026-11-01T12:56:23.000ZTeads Shares Last Traded at 0.26 Euros on Lang & Schwarz Exchangehttps://adtechsumo.com/news/affle-3i-to-acquire-israel-s-perion-network-for-420-million-in-all-cas-3a5d12AdTech Sumoen2026-11-01T12:44:27.000ZAffle 3i to acquire Perion Network in $420 million all-cash dealhttps://adtechsumo.com/news/affle-3i-set-to-acquire-perion-network-for-us-420-million-5a2c14AdTech Sumoen2026-11-01T12:34:30.000ZAffle 3i to acquire Perion Network in deal valued around $420 millionhttps://adtechsumo.com/news/affle-to-acquire-perion-for-420-million-to-scale-cpcu-business-bb7468AdTech Sumoen2026-11-01T12:29:50.000ZAffle to acquire Perion for $420M to scale cost-per-completed-user businesshttps://adtechsumo.com/news/affle-nse-affle-secures-perion-acquisition-for-approximately-420-milli-57af8fAdTech Sumoen2026-11-01T12:22:00.000ZAffle Acquires Perion for Approximately $420 Millionhttps://adtechsumo.com/news/affle-nse-affle-to-acquire-perion-network-for-approximately-420-millio-8819d4AdTech Sumoen2026-11-01T12:22:00.000ZAffle to Acquire Perion Network for Approximately $420 Millionhttps://adtechsumo.com/news/affle-cpcu-acquisition-of-perion-at-us-420-million-explained-df6c41AdTech Sumoen2026-11-01T12:22:00.000ZAffle CPCU to Acquire Perion in $420 Million Dealhttps://adtechsumo.com/news/affle-nse-affle-to-acquire-perion-in-us-420-million-deal-079373AdTech Sumoen2026-11-01T12:19:00.000ZAffle to Acquire Perion in $420 Million Dealhttps://adtechsumo.com/news/affle-to-acquire-perion-network-for-us-420-million-4f5715AdTech Sumoen2026-11-01T12:15:06.000ZAffle to Acquire Perion Network in $420 Million Dealhttps://adtechsumo.com/news/affle-to-acquire-israeli-adtech-company-perion-network-for-420-million-8d8606AdTech Sumoen2026-11-01T12:14:27.000ZAffle to Acquire Israeli Ad Tech Firm Perion Network for $420 Millionhttps://adtechsumo.com/news/why-ai-is-boosting-meta-s-ad-business-while-hurting-google-search-debcb2AdTech Sumoen2026-11-01T12:00:01.000ZAI Drives Growth in Meta's Ad Business as Google Search Faces Challengeshttps://adtechsumo.com/news/perion-to-be-acquired-by-india-s-affle-for-420-million-marking-a-steep-821b11AdTech Sumoen2026-11-01T11:35:00.000ZIndia's Affle to acquire ad tech firm Perion for $420M, well below past valuationhttps://adtechsumo.com/news/affle-acquires-perion-network-for-420m-globes-19f5b9AdTech Sumoen2026-11-01T11:19:33.000ZAffle Acquires Perion Network in $420 Million Dealhttps://adtechsumo.com/news/affle-to-buy-ad-tech-firm-perion-in-420m-all-cash-deal-cd82eeAdTech Sumoen2026-11-01T11:16:17.000ZAffle to Acquire Perion in $420M All-Cash Dealhttps://adtechsumo.com/news/perion-enters-into-definitive-merger-agreement-with-affle-aeca2cAdTech Sumoen2026-11-01T09:30:00.000ZPerion Signs Definitive Merger Agreement with Afflehttps://adtechsumo.com/news/marketers-still-spend-10-hours-a-week-on-manual-optimization-dv-finds-41b83aAdTech Sumoen2026-11-01T07:39:01.000ZMarketers Still Spend Significant Time on Manual Optimization Despite AI Adoptionhttps://adtechsumo.com/news/marie-haynes-tells-seos-to-build-google-search-apps-instead-of-chasing-39786bAdTech Sumoen2026-11-01T07:25:37.000ZSEO adviser urges building Search apps over chasing AI search optimizationhttps://adtechsumo.com/news/chatgpt-and-google-differ-on-top-brand-in-35-of-buying-topics-bluefish-ef8f8dAdTech Sumoen2026-11-01T07:22:50.000ZBluefish Finds ChatGPT and Google Disagree on Top Brands in Over a Third of Buying Topicshttps://adtechsumo.com/news/bot-tools-caught-3-1-to-14-8-of-disguised-ai-agents-in-resemble-ai-tes-19c25cAdTech Sumoen2026-11-01T07:19:51.000ZResemble AI Test Finds Wide Range in Bot Detection Rates for Disguised AI Agentshttps://adtechsumo.com/news/36-have-secretly-logged-into-a-partner-s-account-all-about-cookies-fin-0c1e3bAdTech Sumoen2026-11-01T07:17:45.000ZSurvey: 84% of US adults share streaming logins, blurring who sees logged-in adshttps://adtechsumo.com/news/us-pop-under-ads-cost-28-times-pakistan-s-rate-on-ppcmate-1ee8d4AdTech Sumoen2026-11-01T07:12:12.000ZUS Pop-Under Ad Rates on PPCmate Far Exceed Pakistan's, Mobile Tops Desktophttps://adtechsumo.com/news/supply-side-targeting-gains-51-of-openx-ctv-spend-in-2025-from-9-95e01aAdTech Sumoen2026-11-01T07:05:36.000ZSupply-Side Targeting Drives Majority of OpenX CTV Spend in 2025https://adtechsumo.com/news/digital-turbine-stock-in-focus-after-earnings-delay-and-financial-stat-a49aa8AdTech Sumoen2026-11-01T05:49:58.000ZDigital Turbine Faces Scrutiny Following Earnings Delay and Financial Reviewhttps://adtechsumo.com/news/s-and-p-turns-negative-on-meta-as-2027-ai-spending-forecast-tops-225bn-88a84bAdTech Sumoen2026-11-01T05:45:32.000ZS&P Lowers Meta Outlook Amid Soaring 2027 AI Capex Forecasthttps://adtechsumo.com/news/google-tells-advertisers-ai-search-queries-now-run-3x-longer-2a980aAdTech Sumoen2026-11-01T05:37:46.000ZGoogle Reports AI Search Queries Now Last Three Times Longerhttps://adtechsumo.com/news/applovin-slips-9-3-as-ai-spending-doubts-and-analyst-cuts-converge-ad-5dc5adAdTech Sumoen2026-11-01T04:40:59.000ZAppLovin Shares Drop 9.3% Amid Analyst Downgrades and AI Investment Concernshttps://adtechsumo.com/news/doubleverify-dv-q3-earnings-keep-profit-growth-in-focus-ff2c41AdTech Sumoen2026-11-01T01:26:49.000ZDoubleVerify Reports Q3 Earnings With Continued Focus on Profit Growthhttps://adtechsumo.com/news/affle-bets-on-global-adtech-expansion-with-proposed-perion-acquisition-f890faAdTech Sumoen2026-11-01T01:07:09.000ZAffle Plans Global Ad Tech Expansion Through Proposed Perion Acquisitionhttps://adtechsumo.com/news/faking-googlebot-takes-30-seconds-google-s-gary-illyes-says-8b83efAdTech Sumoen2026-10-31T20:32:45.000ZGoogle's Gary Illyes Warns Faking Googlebot Is Quick and Easyhttps://adtechsumo.com/news/will-retail-media-growth-change-idt-idt-narrative-be9ea7AdTech Sumoen2026-10-31T18:35:18.000ZRetail Media Growth May Influence IDT's Business Outlookhttps://adtechsumo.com/news/openai-s-ads-business-alone-hits-1b-annualized-revenue-contributing-2-dd6583AdTech Sumoen2026-10-31T17:55:25.000ZOpenAI's Advertising Business Reaches $1 Billion in Annualized Revenuehttps://adtechsumo.com/news/poland-builds-european-case-against-meta-over-fraudulent-ads-ceff37AdTech Sumoen2026-10-31T17:10:10.000ZPoland Assembles European Legal Challenge to Meta Over Fraudulent Adshttps://adtechsumo.com/news/meta-faces-s-and-p-downgrade-as-2027-ai-capex-forecast-tops-225bn-ea590eAdTech Sumoen2026-10-31T15:16:07.000ZMeta Faces S&P Downgrade Amid Soaring AI Capex and Cash Deficitshttps://adtechsumo.com/news/google-s-a2ui-turns-ai-agent-replies-into-forms-maps-and-cards-47a744AdTech Sumoen2026-10-31T15:11:05.000ZGoogle's A2UI Lets AI Agent Replies Become Interactive Forms and Cardshttps://adtechsumo.com/news/google-s-devfest-2026-expects-almost-1-million-attendees-at-800-events-908c47AdTech Sumoen2026-10-31T15:08:24.000ZGoogle's DevFest 2026 Highlights AI Focus and Potential Impact on Ad Techhttps://adtechsumo.com/news/x-opens-lead-gen-ads-to-all-advertisers-9-years-after-twitter-dropped-4ab828AdTech Sumoen2026-10-31T15:06:36.000ZX Expands Lead Generation Ads to All Advertisers With Native Forms and CRM Exporthttps://adtechsumo.com/news/per-gigabyte-tax-on-google-and-netflix-traffic-wins-french-vote-11-10-08cc18AdTech Sumoen2026-10-31T15:03:15.000ZFrench Lawmakers Approve Per-Gigabyte Tax on Google and Netflix Traffichttps://adtechsumo.com/news/criteo-cuts-2026-outlook-from-up-to-2-growth-to-as-much-as-a-12-declin-b4808fAdTech Sumoen2026-10-31T14:32:39.000ZCriteo Lowers 2026 Outlook, Now Expects Up to 12% Revenue Declinehttps://adtechsumo.com/news/google-s-ai-overviews-are-getting-ads-soon-f787e0AdTech Sumoen2026-10-31T14:28:41.000ZGoogle will start showing ads inside AI Overviews in Searchhttps://adtechsumo.com/news/digital-turbine-s-alternative-app-distribution-strategy-drives-growth-80749cAdTech Sumoen2026-10-31T12:50:28.000ZDigital Turbine Leans on Alternative App Distribution to Drive Growthhttps://adtechsumo.com/news/opinion-russian-bot-traffic-didn-t-decrease-1d163fAdTech Sumoen2026-10-31T12:00:00.000ZOpinion Piece Claims 'Russian' Bot Traffic Has Not Decreasedhttps://adtechsumo.com/news/google-ai-mode-ads-arrive-in-10-countries-outside-the-us-d81de6AdTech Sumoen2026-10-31T11:45:49.000ZGoogle Expands AI Mode Ads to 10 Countries Outside the UShttps://adtechsumo.com/news/42-of-marketers-in-stackadapt-s-survey-say-silos-waste-over-20-of-prog-049665AdTech Sumoen2026-10-31T10:58:00.000ZStackAdapt Survey Finds 42% of Marketers Lose Over 20% of Programmatic Budget to 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Advertising Revenue Despite Direct Revenue Growthhttps://adtechsumo.com/news/twitch-gains-4-to-4-51bn-hours-in-q3-as-kick-grows-30-7-3eadeeAdTech Sumoen2026-10-31T08:49:50.000ZTwitch Sees 4% Growth in Q3 Streaming Hours Amid Data Discrepancieshttps://adtechsumo.com/news/roblox-developers-buy-ads-for-traffic-as-80-of-top-games-use-ai-8c0cd4AdTech Sumoen2026-10-31T08:40:00.000ZRoblox Developers Increase Ad Spend as AI-Built Games Rise in Popularityhttps://adtechsumo.com/news/cross-border-sellers-cut-pinterest-s-europe-revenue-growth-by-11-point-c55523AdTech Sumoen2026-10-31T08:37:28.000ZCross-Border Sellers Slow Pinterest's Europe Ad Revenue Growth by 11 Pointshttps://adtechsumo.com/news/reddit-faces-q4-drop-from-130m-daily-users-blaming-google-ai-mode-27c180AdTech Sumoen2026-10-31T08:33:30.000ZReddit Reports Q4 Decline in Daily Users, Citing Google AI Mode's Impact on Search Referralshttps://adtechsumo.com/news/us-alexa-for-shopping-users-spend-50-more-per-order-amazon-says-d9e208AdTech Sumoen2026-10-31T08:31:18.000ZAmazon Reports Higher Order Value for US Alexa Shopping Usershttps://adtechsumo.com/news/wpp-wins-more-pitches-but-client-losses-still-cut-growth-by-6-points-cae315AdTech Sumoen2026-10-31T08:28:40.000ZWPP Reports Net Sales Decline Despite Increased Pitch Winshttps://adtechsumo.com/news/google-microsoft-openai-and-anthropic-back-one-ai-training-opt-out-aa8addAdTech Sumoen2026-10-31T08:01:38.000ZGoogle, Microsoft, OpenAI and Anthropic Support Unified AI Training Opt-Outhttps://adtechsumo.com/news/meta-s-muse-agent-gains-a-signed-id-in-a-quiet-test-datadome-finds-6c77c6AdTech Sumoen2026-10-31T07:55:53.000ZMeta's Muse Agent Begins Using Signed IDs in Limited Test, DataDome Reportshttps://adtechsumo.com/news/walmart-s-ai-agent-sparky-turns-photos-of-handwritten-lists-into-carts-c3e962AdTech Sumoen2026-10-31T07:49:39.000ZWalmart's AI Agent Sparky Converts Handwritten Lists to Shopping Cartshttps://adtechsumo.com/news/meta-faces-uk-probe-over-planned-terms-to-use-publishers-content-for-a-622df7AdTech Sumoen2026-10-31T07:45:43.000ZUK Regulator Probes Meta's Terms for Using Publisher Content in AIhttps://adtechsumo.com/news/only-14-of-29-ai-products-let-users-stop-ad-data-sharing-audit-finds-b6b5dbAdTech Sumoen2026-10-31T07:43:45.000ZAudit Finds Few AI Products Allow Users to Block Ad Data Sharinghttps://adtechsumo.com/news/check-my-ads-says-google-profits-twice-from-publisher-content-92a6dcAdTech Sumoen2026-10-31T07:41:49.000ZCheck My Ads Report Highlights Google’s Dual Profits and MFA Site Ad Spendhttps://adtechsumo.com/news/delivery-app-downloads-drop-21-in-us-and-canada-sensor-tower-finds-2fa5e0AdTech Sumoen2026-10-31T07:39:01.000ZDelivery App Downloads Fall 21% in US and Canada, DoorDash to Dominate Installshttps://adtechsumo.com/news/google-faces-eu-complaint-from-five-french-publisher-groups-over-ai-ov-d0b01eAdTech Sumoen2026-10-31T05:54:40.000ZFrench Publisher Groups File EU Complaint Against Google Over AI Overviewshttps://adtechsumo.com/news/google-and-bing-back-one-robots-txt-rule-to-opt-out-of-ai-training-cd8291AdTech Sumoen2026-10-31T05:43:54.000ZGoogle and Bing Support Unified Robots.txt Rule to Block AI Traininghttps://adtechsumo.com/news/kargo-s-nabajit-nath-calls-for-shift-from-impressions-to-meaningful-en-3ac547AdTech Sumoen2026-10-31T05:30:00.000ZKargo Executive Advocates for Engagement-Focused Advertising in BFSI Sectorhttps://adtechsumo.com/news/youtube-hits-150-million-subscribers-as-ctv-viewing-soars-d322afAdTech Sumoen2026-10-31T04:54:47.000ZYouTube Reaches 150 Million Subscribers Amid Surge in Connected TV Viewinghttps://adtechsumo.com/news/digital-turbine-apps-stock-dropped-so-what-is-driving-attention-now-bcbd4fAdTech Sumoen2026-10-31T04:53:13.000ZDigital Turbine Stock Declines, Investors Seek Drivers Behind Movementhttps://adtechsumo.com/news/adtech-systems-ltd-is-rated-strong-sell-f8369cAdTech Sumoen2026-10-31T02:38:49.000ZAdtech Systems Ltd Receives Strong Sell Rating from MarketsMojohttps://adtechsumo.com/news/doubleverify-q3-2026-earnings-results-and-report-279115AdTech Sumoen2026-10-31T02:27:12.000ZDoubleVerify Releases Q3 2026 Earnings Resultshttps://adtechsumo.com/news/aa-warc-forecasts-uk-ad-spend-to-reach-51-3-billion-in-2026-48c973AdTech Sumoen2026-10-30T23:47:23.000ZAA/WARC Projects UK Ad Spend Will Hit £51.3 Billion by 2026https://adtechsumo.com/news/doubleverify-holdings-inc-reports-earnings-results-for-the-third-quart-b7301dAdTech Sumoen2026-10-30T22:20:31.000ZDoubleVerify Reports Q3 and Year-to-Date 2026 Financial Resultshttps://adtechsumo.com/news/doubleverify-holdings-inc-dv-reports-q3-2026-earnings-of-15-9-17ebadAdTech Sumoen2026-10-30T22:04:44.000ZDoubleVerify Reports Q3 2026 Earnings of $15.9 Million