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Sumoen2026-10-13T18:04:03.000ZAttention Per Mille Metric Measures Human Engagement With Adshttps://adtechsumo.com/news/explaining-frequency-illusion-07a64fAdTech Sumoen2026-10-13T18:02:32.000ZUnderstanding Frequency Illusion and Its Impact on Perceived Ad Repetitionhttps://adtechsumo.com/news/explaining-eye-tracking-3d9e42AdTech Sumoen2026-10-13T18:00:21.000ZEye Tracking Used to Measure Ad Attention and Train Prediction Modelshttps://adtechsumo.com/news/explaining-purchase-intent-8ac7f2AdTech Sumoen2026-10-13T17:58:55.000ZUnderstanding Purchase Intent in Digital Advertisinghttps://adtechsumo.com/news/explaining-cumulative-attention-6b7621AdTech Sumoen2026-10-13T17:57:08.000ZCumulative Attention Offers New Approach to Measuring Ad Impacthttps://adtechsumo.com/news/applovin-app-grew-53-and-got-cheaper-is-the-market-missing-something-857696AdTech Sumoen2026-10-13T17:53:44.000ZAppLovin Reports 53% Growth and Lower Valuation Amid Market Uncertaintyhttps://adtechsumo.com/news/explaining-full-funnel-measurement-61d99bAdTech Sumoen2026-10-13T17:49:11.000ZFull-Funnel Measurement Evaluates Ad Impact Across Entire Customer Journeyhttps://adtechsumo.com/news/how-kraft-heinz-drove-incremental-sales-lift-with-in-store-retail-medi-4b82ccAdTech Sumoen2026-10-13T17:43:00.000ZKraft Heinz Sees Sales Boost from In-Store Retail Media at Empirehttps://adtechsumo.com/news/clueso-raises-10m-for-agents-that-record-real-software-and-edit-video-d100bcAdTech Sumoen2026-10-13T17:21:44.000ZClueso Raises $10M to Enhance Automated Video Creation for Software Productshttps://adtechsumo.com/news/serpapi-now-scrapes-any-public-web-page-crawling-up-to-100-per-request-533608AdTech Sumoen2026-10-13T17:19:41.000ZSerpApi Launches Web Page Scraper Capable of Crawling 100 Pages Per Requesthttps://adtechsumo.com/news/nearly-16-of-best-buy-ads-driven-sales-landed-at-rivals-circana-finds-59beacAdTech Sumoen2026-10-13T17:16:47.000ZCircana Study: 16% of Best Buy Ads-Driven Sales Went to Competing Retailershttps://adtechsumo.com/news/character-ai-loses-66-of-its-86-staff-to-disney-ahead-of-bankruptcy-sa-70ef6bAdTech Sumoen2026-10-13T17:10:56.000ZCharacter.ai Faces Major Staff Loss and Imminent Sale Amid Financial Struggleshttps://adtechsumo.com/news/purchase-intent-needs-a-median-47-seconds-of-ad-attention-lumen-finds-349b5bAdTech Sumoen2026-10-13T17:07:50.000ZLumen Study Finds 47 Seconds of Ad Attention Needed for Purchase Intenthttps://adtechsumo.com/news/bigo-ads-announced-joining-google-admob-as-a-bidding-partner-deb05fAdTech Sumoen2026-10-13T16:41:45.000ZBIGO Ads Joins Google AdMob as a Bidding Partnerhttps://adtechsumo.com/news/treasure-ai-earns-snowflake-ready-technology-validation-d69bd1AdTech Sumoen2026-10-13T16:41:45.000ZTreasure AI Achieves Snowflake Ready Technology Validationhttps://adtechsumo.com/news/albertsons-media-launches-multi-touch-attribution-tool-with-liveramp-1fdc28AdTech Sumoen2026-10-13T16:34:42.000ZAlbertsons 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Kristi Argyilan of The Trade Desk Receive 2026 Top Women Honorshttps://adtechsumo.com/news/the-programmatic-paradox-why-do-winners-need-less-ad-tech-7827bfAdTech Sumoen2026-10-13T15:50:46.000ZExploring Why Leading Advertisers Use Less Ad Tech in Programmatic Campaignshttps://adtechsumo.com/news/ias-to-provide-brand-safety-and-suitability-measurement-in-chatgpt-ads-6e1af1AdTech Sumoen2026-10-13T15:48:27.000ZIAS to Offer Brand Safety and Suitability Measurement for ChatGPT Adshttps://adtechsumo.com/news/pixalate-launches-ad-fraud-api-v3-0-returns-ad-fraud-reason-codes-for-ddc9daAdTech Sumoen2026-10-13T15:41:22.000ZPixalate Unveils Ad Fraud API v3.0 With Expanded IVT Detection and Reason Codeshttps://adtechsumo.com/news/microsoft-owned-xandr-fined-9-6-million-for-unlawful-grindr-user-data-d588c1AdTech Sumoen2026-10-13T15:33:44.000ZXandr Fined $9.6 Million for Unlawful Sharing of Grindr User Datahttps://adtechsumo.com/news/circana-and-best-buy-ads-reveal-retail-media-s-influence-beyond-clicks-2aaa5cAdTech Sumoen2026-10-13T15:33:20.000ZCircana and Best Buy Ads Highlight Retail Media's Broader Impacthttps://adtechsumo.com/news/ppingg-surpasses-1-000-paying-customers-as-monthly-ad-spend-exceeds-1-c908fcAdTech Sumoen2026-10-13T15:28:15.000ZPPINGG Reaches 1,000 Paying Customers and $1 Million in Monthly Ad Spendhttps://adtechsumo.com/news/legitimate-interest-survives-in-gdpr-but-behavioural-advertising-is-ru-793ad4AdTech Sumoen2026-10-13T15:05:07.000ZGDPR Maintains Legitimate Interest, But Limits on Behavioural Advertising Tightenhttps://adtechsumo.com/news/triton-case-study-highlights-potential-of-programmatic-podcast-ads-in-a9c8e7AdTech Sumoen2026-10-13T15:00:00.000ZTriton Case Study Explores Programmatic Podcast Advertising Growth in Japanhttps://adtechsumo.com/news/suitedsp-expands-ctv-and-video-buying-capabilities-with-unified-cross-8b2889AdTech Sumoen2026-10-13T14:54:36.000ZSuiteDSP Enhances CTV and Video Buying With Unified Cross-Channel Measurement Toolshttps://adtechsumo.com/news/advendio-launches-guardrail-engine-425da6AdTech Sumoen2026-10-13T14:42:21.000ZADvendio Introduces Guardrail Engine for Automated Ad Order Managementhttps://adtechsumo.com/news/heineken-taps-gumgum-s-attentive-lift-tool-in-double-campaign-flagship-e1dfffAdTech Sumoen2026-10-13T14:27:05.000ZHeineken Uses GumGum’s Attentive Lift Tool for UK Campaignshttps://adtechsumo.com/news/walmart-takes-purchase-data-to-spotify-and-tv-retail-media-wants-to-pl-be3370AdTech Sumoen2026-10-13T14:26:15.000ZWalmart Expands Retail Media by Leveraging Purchase Data on Spotify and TVhttps://adtechsumo.com/news/samsung-ads-and-kantar-study-finds-ctv-lifts-brand-consideration-by-10-3c3526AdTech Sumoen2026-10-13T14:05:52.000ZSamsung Ads and Kantar Report Shows CTV Increases Brand Consideration by 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Sumoen2026-10-13T00:48:44.000ZTaboola Investors Face October 20 Deadline in Securities Class Actionhttps://adtechsumo.com/news/google-stops-blocking-low-quality-product-images-from-ads-and-free-lis-622852AdTech Sumoen2026-10-13T00:46:19.000ZGoogle Eases Image Quality Restrictions for Merchant Center Listingshttps://adtechsumo.com/news/google-ads-api-moves-to-two-releases-a-month-starting-with-v26-a4c9b4AdTech Sumoen2026-10-13T00:40:46.000ZGoogle Ads API to Adopt Twice-Monthly Release Schedule Starting with Version 26https://adtechsumo.com/news/google-returns-wrong-results-on-11-of-demandsphere-s-daily-rank-checks-a9481fAdTech Sumoen2026-10-13T00:37:50.000ZGoogle Search Data Disrupted, Impacting SEO Rank Tracking Accuracyhttps://adtechsumo.com/news/59-of-advertisers-view-retail-media-as-full-funnel-channel-amazon-ads-021449AdTech Sumoen2026-10-12T23:50:37.000ZMajority of Advertisers See Retail Media as Full-Funnel Channel, Study 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