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the incremental impact of adshttps://adtechsumo.com/news/explaining-partnership-ads-27a7f1AdTech Sumoen2026-10-11T21:58:52.000ZPartnership ads pair creator identity with brand campaigns across Meta, YouTube and Snaphttps://adtechsumo.com/news/explaining-long-term-roi-multiplier-b64893AdTech Sumoen2026-10-11T21:53:28.000ZLong-term ROI multiplier explained: capturing advertising returns that arrive months laterhttps://adtechsumo.com/news/explaining-omnichannel-loyalty-bbc1aaAdTech Sumoen2026-10-11T21:51:57.000ZOmnichannel loyalty explained: one member ID spanning stores, apps and retail mediahttps://adtechsumo.com/news/explaining-quick-commerce-a36a72AdTech Sumoen2026-10-11T21:50:17.000ZExplainer: how quick commerce works and why dark store delivery apps now sell adshttps://adtechsumo.com/news/explaining-match-type-f3d18cAdTech Sumoen2026-10-11T21:48:31.000ZUnderstanding Match Types in Search Advertisinghttps://adtechsumo.com/news/explaining-econometrics-53f452AdTech Sumoen2026-10-11T21:46:31.000ZEconometrics explained: the statistics behind marketing mix models and lift testshttps://adtechsumo.com/news/explaining-search-terms-report-be3a84AdTech Sumoen2026-10-11T21:43:20.000ZUnderstanding the Search Terms Report in Paid Search Advertisinghttps://adtechsumo.com/news/explaining-price-elasticity-3db308AdTech Sumoen2026-10-11T21:41:28.000ZPrice elasticity explained: how demand sensitivity shapes pricing and ad auctionshttps://adtechsumo.com/news/explaining-pricing-power-a4a39bAdTech Sumoen2026-10-11T21:40:04.000ZExplainer: pricing power and what it means for ad platforms and brandshttps://adtechsumo.com/news/explaining-syndication-4c1121AdTech Sumoen2026-10-11T21:35:19.000ZUnderstanding Syndication in Digital Advertisinghttps://adtechsumo.com/news/explaining-persons-per-household-99ab6eAdTech Sumoen2026-10-11T21:33:01.000ZPersons-Per-Household Metric Used in TV and CTV Audience Measurementhttps://adtechsumo.com/news/explaining-nielsen-gauge-ba136aAdTech Sumoen2026-10-11T21:31:05.000ZNielsen Gauge Tracks Monthly US TV Viewing Across Broadcast, Cable, and Streaminghttps://adtechsumo.com/news/explaining-deep-link-75129dAdTech Sumoen2026-10-11T21:20:06.000ZWhat Deep Links Are and How They Work in Digital Advertisinghttps://adtechsumo.com/news/ad-industry-must-speak-same-language-before-ai-takes-over-iab-s-jamie-ab749aAdTech Sumoen2026-10-11T21:19:26.000ZIAB Executive Urges Shared Video Definitions Before AI Reshapes Ad Buyinghttps://adtechsumo.com/news/creator-marketing-s-44-billion-question-can-the-industry-finally-fix-i-cfbddaAdTech Sumoen2026-10-11T21:17:54.000ZIndustry Debates How to Standardize and Scale Creator Marketing Budgetshttps://adtechsumo.com/news/explaining-sponsored-tiles-efc99eAdTech Sumoen2026-10-11T21:12:08.000ZHow Sponsored Tiles Work on Browser and TV Home Screenshttps://adtechsumo.com/news/explaining-ads-library-7d8b0bAdTech Sumoen2026-10-11T21:09:54.000ZMeta's Ads Library Offers Public Access to Ad Data Across Its Platformshttps://adtechsumo.com/news/meta-platforms-nasdaq-meta-muse-ai-agent-holds-a-crucial-monetization-9ad634AdTech Sumoen2026-10-11T21:09:00.000ZMeta’s Muse AI Agent Offers Monetization Advantage Over Competitorshttps://adtechsumo.com/news/explaining-restriction-period-d3033aAdTech Sumoen2026-10-11T21:08:09.000ZMeta Implements Restriction Period for Political Ads Before US Electionshttps://adtechsumo.com/news/explaining-special-ad-category-8228a2AdTech Sumoen2026-10-11T21:05:30.000ZMeta's Special Ad Category Limits Targeting for Sensitive Adshttps://adtechsumo.com/news/explaining-hyperlocal-advertising-cdde98AdTech Sumoen2026-10-11T21:03:37.000ZHow Hyperlocal Advertising Targets Small Geographic Areashttps://adtechsumo.com/news/yandex-bot-traffic-drop-isn-t-a-russian-bot-farm-collapse-8180d8AdTech Sumoen2026-10-11T20:55:09.000ZYandex Bot Traffic Decline Not Linked to Russian Bot Farm Shutdownhttps://adtechsumo.com/news/amazon-dsp-advertisers-in-9-countries-get-brand-penetration-maps-witho-2a19d8AdTech Sumoen2026-10-11T18:46:23.000ZAmazon DSP Adds Brand Penetration Maps for Advertisers in Nine Countrieshttps://adtechsumo.com/news/meta-s-shopping-agent-must-fill-its-top-5-picks-with-well-known-mercha-9c33faAdTech Sumoen2026-10-11T18:39:16.000ZMeta Shopping Agent Prioritizes Well-Known Merchants in Top Pickshttps://adtechsumo.com/news/neal-mohan-bets-youtube-s-future-on-brand-deals-and-35-country-affilia-00f628AdTech Sumoen2026-10-11T18:37:00.000ZYouTube Focuses on Brand Partnerships and Global Affiliate Expansionhttps://adtechsumo.com/news/snap-claims-19-3-higher-iroas-than-social-in-new-budget-campaign-139c5eAdTech Sumoen2026-10-11T18:34:52.000ZSnapchat Highlights Higher Incremental ROAS in Recent Media Planner Campaignhttps://adtechsumo.com/news/niq-s-cadence-now-runs-google-s-open-source-ad-budget-model-meridian-90a780AdTech Sumoen2026-10-11T18:33:07.000ZNIQ's Cadence platform now runs Google's open-source Meridian ad budget modelhttps://adtechsumo.com/news/yext-s-multiplayer-scout-agents-go-live-for-staff-while-customers-wait-d97191AdTech Sumoen2026-10-11T18:30:55.000ZYext Launches Multiplayer Scout Agents Internally Ahead of Customer Rollouthttps://adtechsumo.com/news/meta-s-muse-draws-4-of-6-shopping-picks-from-2-websites-profound-finds-fd925eAdTech Sumoen2026-10-11T18:29:01.000ZMeta's Muse AI Shopping Agent Favors Few Retailers in Product Pickshttps://adtechsumo.com/news/meta-s-muse-agent-gains-access-to-ad-accounts-and-15-business-tools-0d3f85AdTech Sumoen2026-10-11T18:25:24.000ZMeta's Muse agent gains ad account access and 15 business tool integrationshttps://adtechsumo.com/news/olyzon-s-ai-agents-now-shift-ctv-budgets-across-4-dsps-in-live-buys-497dd4AdTech Sumoen2026-10-11T18:22:59.000ZOlyzon Launches AI Agents to Manage CTV Budgets Across Four Major DSPshttps://adtechsumo.com/news/brands-can-block-youtube-ads-beside-ai-slop-under-new-ias-tool-ce98daAdTech Sumoen2026-10-11T18:20:30.000ZIAS Launches Tool to Help Brands Avoid Placing YouTube Ads Next to Low-Quality AI Contenthttps://adtechsumo.com/news/siriusxm-media-says-youtube-audio-lifted-unique-reach-up-to-91-in-beta-148df6AdTech Sumoen2026-10-11T18:18:08.000ZSiriusXM Media Reports YouTube Audio Boosted Unique Reach in Beta Testhttps://adtechsumo.com/news/nextdoor-lets-advertisers-target-350-000-neighborhoods-instead-of-zip-65eff4AdTech Sumoen2026-10-11T18:16:27.000ZNextdoor Enables Advertisers to Target Individual Neighborhoods Across the UShttps://adtechsumo.com/news/meta-blocks-new-us-political-ads-for-8-days-before-the-midterm-vote-05c806AdTech Sumoen2026-10-11T18:14:08.000ZMeta Imposes 8-Day Ban on New US Political Ads Ahead of Midterm Electionshttps://adtechsumo.com/news/amazon-s-fire-tv-gains-live-content-from-40-apps-on-its-home-screen-400d19AdTech Sumoen2026-10-11T18:10:15.000ZAmazon Fire TV Adds Live Content Integration From Over 40 Apps to Home Screenhttps://adtechsumo.com/news/spotify-takes-audiobooks-from-22-markets-to-181-by-end-of-2026-a84cd8AdTech Sumoen2026-10-11T18:08:24.000ZSpotify Expands Audiobooks+ to 181 Markets, Reaching 750 Million Listenershttps://adtechsumo.com/news/ias-gains-chatgpt-ads-safety-pilot-without-access-to-user-conversation-f91121AdTech Sumoen2026-10-11T18:03:37.000ZIAS Pilots Ad Safety Tools for ChatGPT Without Accessing User Conversationshttps://adtechsumo.com/news/search-campaigns-drop-to-41-of-google-ads-clicks-in-brainlabs-data-4fde20AdTech Sumoen2026-10-11T17:58:34.000ZSearch Campaigns Account for 41% of Google Ads Clicks, Brainlabs Findshttps://adtechsumo.com/news/teads-gains-programmatic-access-to-wolt-and-gopuff-ad-slots-via-koddi-52a55aAdTech Sumoen2026-10-11T17:52:30.000ZTeads Adds Programmatic Access to Wolt and Gopuff Ad Inventory Through Koddihttps://adtechsumo.com/news/doordash-plans-loyalty-tools-for-80-000-restaurants-on-third-party-pos-652605AdTech Sumoen2026-10-11T17:50:50.000ZDoorDash to Launch Loyalty Tools for Restaurants Using Third-Party POS Systemshttps://adtechsumo.com/news/meta-says-partnership-ads-cut-incremental-purchase-costs-45-in-emea-te-5bf15eAdTech Sumoen2026-10-11T17:45:29.000ZMeta Reports Partnership Ads Reduce Incremental Purchase Costs in EMEA Testshttps://adtechsumo.com/news/w3c-pushes-revocable-id-barcodes-after-160-million-driver-s-licenses-l-e55d6eAdTech Sumoen2026-10-11T17:41:09.000ZW3C Advocates Revocable ID Barcodes After Major Driver's License Data Breachhttps://adtechsumo.com/news/russia-s-yandex-bot-traffic-nearly-eliminated-overnight-after-ukraine-1a34c8AdTech Sumoen2026-10-11T13:29:51.000ZYandex Bot Traffic Drops Sharply After Drone Strikes Hit Russian Data Centershttps://adtechsumo.com/news/amazon-ads-unveils-new-ai-tools-09-29-2026-6443dcAdTech Sumoen2026-10-11T12:08:45.000ZAmazon Ads Introduces New Artificial Intelligence Tools for Advertisershttps://adtechsumo.com/news/explaining-deal-exemption-2fea2eAdTech Sumoen2026-10-11T11:18:50.000ZDeal exemption lets negotiated programmatic deals bypass auction floors and quality blockshttps://adtechsumo.com/news/explaining-sensitive-categories-b3aca9AdTech Sumoen2026-10-11T11:16:03.000ZGoogle Retires Most Sensitive Category Labels in DV360 Platformhttps://adtechsumo.com/news/explaining-content-themes-0ee498AdTech Sumoen2026-10-11T11:14:27.000ZGoogle's content themes let advertisers exclude topics like news and politics on YouTube and DV360https://adtechsumo.com/news/explaining-inventory-modes-d6b8dcAdTech Sumoen2026-10-11T11:12:46.000ZGoogle's inventory modes explained: the three tiers that set where YouTube and display ads runhttps://adtechsumo.com/news/explaining-digital-content-labels-1b42c7AdTech Sumoen2026-10-11T11:10:11.000ZGoogle's digital content labels rate ad inventory from DL-G to DL-MAhttps://adtechsumo.com/news/explaining-mtia-769817AdTech Sumoen2026-10-11T11:08:42.000ZMeta's MTIA: the custom AI chips powering its ads and feed ranking, explainedhttps://adtechsumo.com/news/explaining-vertical-integration-295f1fAdTech Sumoen2026-10-11T11:06:18.000ZExplainer: What vertical integration means for the ad tech supply chainhttps://adtechsumo.com/news/explaining-inference-e15d1eAdTech Sumoen2026-10-11T10:59:38.000ZAI inference explained: how running trained models works and where it fits in ad auctionshttps://adtechsumo.com/news/explaining-local-pack-dc1d4eAdTech Sumoen2026-10-11T10:54:49.000ZWhat Google's local pack is and how its map listings are ranked and monetizedhttps://adtechsumo.com/news/retail-media-s-opportunity-cost-de9147AdTech Sumoen2026-10-11T09:01:31.000ZRetail Media’s Opportunity Cost Exploredhttps://adtechsumo.com/news/walmart-expands-tv-advertising-business-to-compete-for-bigger-ad-reven-13d3aaAdTech Sumoen2026-10-11T08:23:53.000ZWalmart Grows Its TV 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2026https://adtechsumo.com/news/invalid-traffic-can-wipe-out-unpaid-google-ad-revenue-monetizemore-war-b7d725AdTech Sumoen2026-10-11T05:29:14.000ZMonetizeMore Warns Invalid Traffic Can Eliminate Unpaid Google Ad Revenuehttps://adtechsumo.com/news/turkey-orders-state-age-tokens-for-social-media-from-november-1-8b4ce4AdTech Sumoen2026-10-11T05:01:17.000ZTurkey Mandates State-Issued Age Tokens for Social Media Accesshttps://adtechsumo.com/news/unity-stock-and-2-ai-software-plays-shaping-game-monetization-7bf71fAdTech Sumoen2026-10-11T00:45:22.000ZUnity and AI Software Firms Drive Changes in Game Monetizationhttps://adtechsumo.com/news/digital-video-ad-spend-to-climb-11-to-82b-in-2026-iab-05-05-2026-7c4c51AdTech Sumoen2026-10-10T22:41:10.000ZIAB Projects 11% Growth in Digital Video Ad Spend to $82B for 2026