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contenthttps://adtechsumo.com/news/creators-are-scaling-fast-iab-says-brands-must-navigate-a-minefield-bc90afAdTech Sumoen2026-10-04T21:42:06.000ZCreators are Scaling Fast – IAB Says Brands Must Navigate a Minefieldhttps://adtechsumo.com/news/best-buy-ads-patrick-albano-for-commerce-businesses-sales-is-the-north-d0b35eAdTech Sumoen2026-10-04T21:21:08.000ZBest Buy Ads exec says commerce media should start with the sale, not the audiencehttps://adtechsumo.com/news/youtube-news-viewing-passed-35-billion-hours-in-2025-12-billion-on-tvs-7a512bAdTech Sumoen2026-10-04T20:14:03.000ZYouTube news viewing passed 35 billion hours in 2025, 12 billion on TVshttps://adtechsumo.com/news/magnite-finds-54-of-surveyed-swedes-cite-product-relevance-for-ad-reca-fdf1c0AdTech Sumoen2026-10-04T20:10:50.000ZMagnite finds 54% of surveyed Swedes cite product relevance for ad recallhttps://adtechsumo.com/news/nielsen-plans-2027-content-measurement-built-on-publisher-streaming-da-aa6ac6AdTech Sumoen2026-10-04T20:07:15.000ZNielsen plans 2027 content measurement built on publisher streaming datahttps://adtechsumo.com/news/om-sdk-sandbox-cuts-android-ad-session-start-to-11-ms-iab-tech-lab-say-da25e6AdTech Sumoen2026-10-04T20:04:23.000ZOM SDK sandbox cuts Android ad session start to 11 ms, IAB Tech Lab sayshttps://adtechsumo.com/news/meta-s-muse-can-skip-ads-yet-still-shape-instagram-ads-mbi-argues-1d891cAdTech Sumoen2026-10-04T20:01:27.000ZMeta's Muse can skip ads yet still shape Instagram ads, MBI argueshttps://adtechsumo.com/news/cloudflare-web-search-for-ai-agents-costs-0-25-to-7-per-1-000-requests-e1c796AdTech Sumoen2026-10-04T19:57:40.000ZCloudflare web search for AI agents costs $0.25 to $7 per 1,000 requestshttps://adtechsumo.com/news/google-cuts-two-of-three-gemini-models-for-free-users-from-october-9-d45628AdTech Sumoen2026-10-04T19:45:55.000ZGoogle cuts two of three Gemini models for free users from October 9https://adtechsumo.com/news/chatgpt-gemini-and-google-never-name-9-of-40-uk-software-firms-in-shor-2ccde9AdTech Sumoen2026-10-04T19:41:28.000ZChatGPT, Gemini and Google never name 9 of 40 UK software firms in shortlistshttps://adtechsumo.com/news/amazon-to-cut-select-device-prices-up-to-60-in-prime-big-deal-days-05dbe0AdTech Sumoen2026-10-04T19:37:38.000ZAmazon to cut select device prices up to 60% in Prime Big Deal Dayshttps://adtechsumo.com/news/explaining-roas-8ec598AdTech Sumoen2026-10-04T19:20:25.000ZExplaining ROAShttps://adtechsumo.com/news/turkish-shopping-app-sessions-gain-4-against-0-3-globally-adjust-finds-6858ccAdTech Sumoen2026-10-04T19:14:46.000ZTurkish shopping app sessions gain 4% against 0.3% globally, Adjust findshttps://adtechsumo.com/news/explaining-dv360-4889f1AdTech Sumoen2026-10-04T19:13:24.000ZExplainer: What Google's Display & Video 360 demand-side platform does for ad buyershttps://adtechsumo.com/news/half-of-kroger-s-meta-and-dv360-spend-went-to-low-converting-ads-study-c28e53AdTech Sumoen2026-10-04T19:07:02.000ZHalf of Kroger's Meta and DV360 spend went to low-converting ads, study findshttps://adtechsumo.com/news/reddit-advertisers-gain-zefr-s-ai-brand-suitability-controls-b0dda3AdTech Sumoen2026-10-04T19:02:21.000ZReddit advertisers gain Zefr's AI brand suitability controlshttps://adtechsumo.com/news/meta-s-muse-gains-5-million-downloads-in-its-first-3-weeks-74f9adAdTech Sumoen2026-10-04T18:44:38.000ZMeta's Muse Hits 5M Downloads as House Ads Claim Up to Half of Daily Impressionshttps://adtechsumo.com/news/only-9-of-brands-say-they-excel-at-unified-measurement-winterberry-fin-8845acAdTech Sumoen2026-10-04T18:40:18.000ZOnly 9% of Brands Say They Excel at Unified Measurement, Winterberry Study Findshttps://adtechsumo.com/news/amazon-unboxed-2026-how-amazon-is-automating-programmatic-advertising-9d84d9AdTech Sumoen2026-10-04T18:29:58.000ZAmazon 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PM Sayshttps://adtechsumo.com/news/reddit-to-halt-public-data-api-access-in-march-2027-as-14-000-apps-reg-464ba1AdTech Sumoen2026-10-04T16:30:24.000ZReddit to shut public Data API in March 2027; 14,000 apps have registered for transitionhttps://adtechsumo.com/news/applovin-stock-falls-4-65-percent-as-october-selloff-deepens-ad-hoc-ne-b8ca7bAdTech Sumoen2026-10-04T10:35:24.000ZAppLovin shares slide 4.65% as October market selloff continueshttps://adtechsumo.com/news/low-quality-content-never-dented-meta-s-ad-numbers-horwitz-tells-bbc-466a8cAdTech Sumoen2026-10-04T07:26:41.000ZMeta Ad Revenue Unaffected Despite User Distrust and Content Quality Concernshttps://adtechsumo.com/news/dgtoohl-partners-with-hero-motocorp-for-programmatic-dooh-campaign-654117AdTech Sumoen2026-10-04T07:18:15.000ZDGTOOHL and Hero MotoCorp Launch Programmatic DOOH Campaignhttps://adtechsumo.com/news/adswerve-gains-adobe-real-time-cdp-specialization-1d177fAdTech Sumoen2026-10-04T07:07:51.000ZAdswerve Earns Adobe 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Newshttps://adtechsumo.com/news/applovin-stock-is-down-49-in-three-months-bargain-or-falling-knife-b5e80dAdTech Sumoen2026-10-03T09:13:29.000ZAppLovin Shares Drop 49% Over Three Months Amid Market Uncertaintyhttps://adtechsumo.com/news/magnite-mgni-stock-gets-fair-value-boost-on-google-adtech-remedy-optim-bfdc2eAdTech Sumoen2026-10-03T08:05:49.000ZMagnite Stock Rises Amid Optimism Over Google AdTech Remedies