<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://adtechsumo.com/news/meta-faces-s-and-p-downgrade-as-2027-ai-capex-forecast-tops-225bn-ea590e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T15:16:07.000Z</news:publication_date><news:title>Meta Faces S&amp;P Downgrade Amid Soaring AI Capex and Cash Deficits</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-s-a2ui-turns-ai-agent-replies-into-forms-maps-and-cards-47a744</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T15:11:05.000Z</news:publication_date><news:title>Google&#39;s A2UI Lets AI Agent Replies Become Interactive Forms and Cards</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-s-devfest-2026-expects-almost-1-million-attendees-at-800-events-908c47</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T15:08:24.000Z</news:publication_date><news:title>Google&#39;s DevFest 2026 Highlights AI Focus and Potential Impact on Ad Tech</news:title></news:news></url><url><loc>https://adtechsumo.com/news/x-opens-lead-gen-ads-to-all-advertisers-9-years-after-twitter-dropped-4ab828</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T15:06:36.000Z</news:publication_date><news:title>X Expands Lead Generation Ads to All Advertisers With Native Forms and CRM Export</news:title></news:news></url><url><loc>https://adtechsumo.com/news/per-gigabyte-tax-on-google-and-netflix-traffic-wins-french-vote-11-10-08cc18</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T15:03:15.000Z</news:publication_date><news:title>French Lawmakers Approve Per-Gigabyte Tax on Google and Netflix Traffic</news:title></news:news></url><url><loc>https://adtechsumo.com/news/criteo-cuts-2026-outlook-from-up-to-2-growth-to-as-much-as-a-12-declin-b4808f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T14:32:39.000Z</news:publication_date><news:title>Criteo Lowers 2026 Outlook, Now Expects Up to 12% Revenue Decline</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-s-alternative-app-distribution-strategy-drives-growth-80749c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T12:50:28.000Z</news:publication_date><news:title>Digital Turbine Leans on Alternative App Distribution to Drive Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/opinion-russian-bot-traffic-didn-t-decrease-1d163f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T12:00:00.000Z</news:publication_date><news:title>Opinion Piece Claims &#39;Russian&#39; Bot Traffic Has Not Decreased</news:title></news:news></url><url><loc>https://adtechsumo.com/news/42-of-marketers-in-stackadapt-s-survey-say-silos-waste-over-20-of-prog-049665</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T10:58:00.000Z</news:publication_date><news:title>StackAdapt Survey Finds 42% of Marketers Lose Over 20% of Programmatic Budget to Silos</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ai-powered-tv-shopping-glance-turns-android-tv-screens-into-shopping-h-b42ce5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T10:23:45.000Z</news:publication_date><news:title>Glance Introduces AI-Powered Shopping Features on Android TV Screens</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-stockholders-approve-merger-agreement-at-special-meeting-d5b23e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T10:07:30.000Z</news:publication_date><news:title>DoubleVerify Shareholders Approve Merger Agreement in Special Vote</news:title></news:news></url><url><loc>https://adtechsumo.com/news/36-of-marketers-keep-funding-channels-they-think-don-t-work-funnel-fin-38ea9a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:59:22.000Z</news:publication_date><news:title>Survey Finds 36% of Marketers Continue Funding Ineffective Ad Channels</news:title></news:news></url><url><loc>https://adtechsumo.com/news/phynd-s-loyal-smart-tv-players-spend-41-5-of-hours-on-family-franchise-2b5ad6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:56:20.000Z</news:publication_date><news:title>PHYND Reports High Engagement Among Returning Smart TV Game Players</news:title></news:news></url><url><loc>https://adtechsumo.com/news/deezer-direct-revenue-gains-7-as-partner-subscribers-drop-17-838c57</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:53:07.000Z</news:publication_date><news:title>Deezer Reports Decline in Advertising Revenue Despite Direct Revenue Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/twitch-gains-4-to-4-51bn-hours-in-q3-as-kick-grows-30-7-3eadee</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:49:50.000Z</news:publication_date><news:title>Twitch Sees 4% Growth in Q3 Streaming Hours Amid Data Discrepancies</news:title></news:news></url><url><loc>https://adtechsumo.com/news/roblox-developers-buy-ads-for-traffic-as-80-of-top-games-use-ai-8c0cd4</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:40:00.000Z</news:publication_date><news:title>Roblox Developers Increase Ad Spend as AI-Built Games Rise in Popularity</news:title></news:news></url><url><loc>https://adtechsumo.com/news/cross-border-sellers-cut-pinterest-s-europe-revenue-growth-by-11-point-c55523</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:37:28.000Z</news:publication_date><news:title>Cross-Border Sellers Slow Pinterest&#39;s Europe Ad Revenue Growth by 11 Points</news:title></news:news></url><url><loc>https://adtechsumo.com/news/reddit-faces-q4-drop-from-130m-daily-users-blaming-google-ai-mode-27c180</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:33:30.000Z</news:publication_date><news:title>Reddit Reports Q4 Decline in Daily Users, Citing Google AI Mode&#39;s Impact on Search Referrals</news:title></news:news></url><url><loc>https://adtechsumo.com/news/us-alexa-for-shopping-users-spend-50-more-per-order-amazon-says-d9e208</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:31:18.000Z</news:publication_date><news:title>Amazon Reports Higher Order Value for US Alexa Shopping Users</news:title></news:news></url><url><loc>https://adtechsumo.com/news/wpp-wins-more-pitches-but-client-losses-still-cut-growth-by-6-points-cae315</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:28:40.000Z</news:publication_date><news:title>WPP Reports Net Sales Decline Despite Increased Pitch Wins</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-microsoft-openai-and-anthropic-back-one-ai-training-opt-out-aa8add</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T08:01:38.000Z</news:publication_date><news:title>Google, Microsoft, OpenAI and Anthropic Support Unified AI Training Opt-Out</news:title></news:news></url><url><loc>https://adtechsumo.com/news/meta-s-muse-agent-gains-a-signed-id-in-a-quiet-test-datadome-finds-6c77c6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T07:55:53.000Z</news:publication_date><news:title>Meta&#39;s Muse Agent Begins Using Signed IDs in Limited Test, DataDome Reports</news:title></news:news></url><url><loc>https://adtechsumo.com/news/walmart-s-ai-agent-sparky-turns-photos-of-handwritten-lists-into-carts-c3e962</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T07:49:39.000Z</news:publication_date><news:title>Walmart&#39;s AI Agent Sparky Converts Handwritten Lists to Shopping Carts</news:title></news:news></url><url><loc>https://adtechsumo.com/news/meta-faces-uk-probe-over-planned-terms-to-use-publishers-content-for-a-622df7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T07:45:43.000Z</news:publication_date><news:title>UK Regulator Probes Meta&#39;s Terms for Using Publisher Content in AI</news:title></news:news></url><url><loc>https://adtechsumo.com/news/only-14-of-29-ai-products-let-users-stop-ad-data-sharing-audit-finds-b6b5db</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T07:43:45.000Z</news:publication_date><news:title>Audit Finds Few AI Products Allow Users to Block Ad Data Sharing</news:title></news:news></url><url><loc>https://adtechsumo.com/news/check-my-ads-says-google-profits-twice-from-publisher-content-92a6dc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T07:41:49.000Z</news:publication_date><news:title>Check My Ads Report Highlights Google’s Dual Profits and MFA Site Ad Spend</news:title></news:news></url><url><loc>https://adtechsumo.com/news/delivery-app-downloads-drop-21-in-us-and-canada-sensor-tower-finds-2fa5e0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T07:39:01.000Z</news:publication_date><news:title>Delivery App Downloads Fall 21% in US and Canada, DoorDash to Dominate Installs</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-faces-eu-complaint-from-five-french-publisher-groups-over-ai-ov-d0b01e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T05:54:40.000Z</news:publication_date><news:title>French Publisher Groups File EU Complaint Against Google Over AI Overviews</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-and-bing-back-one-robots-txt-rule-to-opt-out-of-ai-training-cd8291</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T05:43:54.000Z</news:publication_date><news:title>Google and Bing Support Unified Robots.txt Rule to Block AI Training</news:title></news:news></url><url><loc>https://adtechsumo.com/news/kargo-s-nabajit-nath-calls-for-shift-from-impressions-to-meaningful-en-3ac547</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T05:30:00.000Z</news:publication_date><news:title>Kargo Executive Advocates for Engagement-Focused Advertising in BFSI Sector</news:title></news:news></url><url><loc>https://adtechsumo.com/news/youtube-hits-150-million-subscribers-as-ctv-viewing-soars-d322af</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T04:54:47.000Z</news:publication_date><news:title>YouTube Reaches 150 Million Subscribers Amid Surge in Connected TV Viewing</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-apps-stock-dropped-so-what-is-driving-attention-now-bcbd4f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T04:53:13.000Z</news:publication_date><news:title>Digital Turbine Stock Declines, Investors Seek Drivers Behind Movement</news:title></news:news></url><url><loc>https://adtechsumo.com/news/adtech-systems-ltd-is-rated-strong-sell-f8369c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T02:38:49.000Z</news:publication_date><news:title>Adtech Systems Ltd Receives Strong Sell Rating from MarketsMojo</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-q3-2026-earnings-results-and-report-279115</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T02:27:12.000Z</news:publication_date><news:title>DoubleVerify Releases Q3 2026 Earnings Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-holdings-inc-reports-earnings-results-for-the-third-quart-b7301d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T22:20:31.000Z</news:publication_date><news:title>DoubleVerify Reports Q3 and Year-to-Date 2026 Financial Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-holdings-inc-dv-reports-q3-2026-earnings-of-15-9-17ebad</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T22:04:44.000Z</news:publication_date><news:title>DoubleVerify Reports Q3 2026 Earnings of $15.9 Million</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-nyse-dv-announces-quarterly-earnings-results-933a62</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T21:15:37.000Z</news:publication_date><news:title>DoubleVerify Reports Latest Quarterly Earnings Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/here-s-what-key-metrics-tell-us-about-doubleverify-dv-q3-earnings-f5a74a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T21:00:02.000Z</news:publication_date><news:title>DoubleVerify Reports Q3 Earnings and Key Performance Metrics</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-q3-non-gaap-earnings-revenue-rise-c4db51</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:34:00.000Z</news:publication_date><news:title>DoubleVerify Reports Higher Q3 Non-GAAP Earnings and Revenue</news:title></news:news></url><url><loc>https://adtechsumo.com/news/apple-to-court-let-google-pay-for-search-distribution-11-02-2026-eeac00</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:32:36.000Z</news:publication_date><news:title>Apple Argues Google Should Bear Cost For Search Distribution In Court</news:title></news:news></url><url><loc>https://adtechsumo.com/news/looking-for-the-best-adtech-company-5-criteria-rtb-house-meets-in-2027-c0a8f1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:24:16.000Z</news:publication_date><news:title>RTB House Highlighted for Meeting Key Ad Tech Company Criteria</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-buying-instacart-challenges-uber-s-2-billion-ad-business-822277</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:22:42.000Z</news:publication_date><news:title>DoorDash Acquisition of Instacart Poses New Threat to Uber&#39;s Advertising Revenue</news:title></news:news></url><url><loc>https://adtechsumo.com/news/adtech-firm-doubleverify-q3-revenue-slightly-beats-estimates-on-ctv-tr-b8d2ad</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:15:21.000Z</news:publication_date><news:title>DoubleVerify Q3 Revenue Slightly Exceeds Expectations Driven by CTV Transactions</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-holdings-dv-lags-q3-earnings-estimates-f46a70</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:15:01.000Z</news:publication_date><news:title>DoubleVerify Reports Q3 Earnings Below Analyst Expectations</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-q3-earnings-snapshot-626c15</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:15:00.000Z</news:publication_date><news:title>DoubleVerify Reports Third Quarter Earnings Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/earnings-flash-dv-doubleverify-holdings-inc-reports-q3-revenue-205-6m-0654f0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:10:23.000Z</news:publication_date><news:title>DoubleVerify Reports Q3 Revenue of $205.6M, Exceeding Analyst Estimates</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-reports-third-quarter-2026-financial-results-7de78a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T20:08:32.000Z</news:publication_date><news:title>DoubleVerify Releases Financial Results for Q3 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/transunion-cuts-consumer-ad-spending-revenue-declines-10-30-2026-10bbf7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T19:27:29.000Z</news:publication_date><news:title>TransUnion Reduces Consumer Ad Spending Amid Revenue Decline</news:title></news:news></url><url><loc>https://adtechsumo.com/news/teads-launches-the-next-evolution-of-teads-ad-manager-ceec2e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T18:54:59.000Z</news:publication_date><news:title>Teads Introduces Updated Version of Teads Ad Manager Platform</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-just-said-ai-agents-don-t-hurt-its-ad-business-so-why-did-it-bl-fcba42</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T18:45:56.000Z</news:publication_date><news:title>Amazon Addresses Impact of AI Agents on Its Advertising Business</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-drops-13-8-after-delaying-q2-earnings-report-21e732</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T18:12:36.000Z</news:publication_date><news:title>Digital Turbine Shares Fall Sharply Following Delay of Q2 Earnings Report</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-sues-to-halt-impersonation-ads-10-30-2026-a083f7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T16:27:42.000Z</news:publication_date><news:title>Google Files Lawsuit to Stop Impersonation Ads</news:title></news:news></url><url><loc>https://adtechsumo.com/news/time-s-ads-for-ai-agents-draw-interest-from-30-brands-125a6a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T16:26:19.000Z</news:publication_date><news:title>Time Attracts Over 30 Brands With Ads Targeted at AI Agents</news:title></news:news></url><url><loc>https://adtechsumo.com/news/smart-acquisition-or-frankenstack-stagwell-freestar-and-doordash-insta-3bd55d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T16:26:17.000Z</news:publication_date><news:title>Stagwell Acquires Freestar; DoorDash Buys Instacart in Major Ad Tech Moves</news:title></news:news></url><url><loc>https://adtechsumo.com/news/september-ad-market-remains-tepid-expands-just-1-3-10-30-2026-5f3929</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T15:27:37.000Z</news:publication_date><news:title>US Ad Market Grows Modestly by 1.3% in September 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/top-adtech-stocks-to-watch-as-third-quarter-earnings-approach-b-riley-602a97</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T15:24:54.000Z</news:publication_date><news:title>Key AdTech Stocks Highlighted Ahead of Q3 Earnings Reports</news:title></news:news></url><url><loc>https://adtechsumo.com/news/flipping-the-funnel-how-best-buy-turns-ctv-into-a-commerce-engine-f1d110</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T15:13:07.000Z</news:publication_date><news:title>Best Buy Uses Connected TV to Drive Commerce Through Retail Media</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-sinks-12-on-one-week-earnings-delay-for-review-and-fin-7098ca</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T15:07:10.000Z</news:publication_date><news:title>Digital Turbine Shares Drop After Delaying Earnings Release for Financial Review</news:title></news:news></url><url><loc>https://adtechsumo.com/news/applovin-stock-wedbush-target-cut-keeps-november-results-in-focus-ad-h-efacae</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T15:02:50.000Z</news:publication_date><news:title>Wedbush Lowers AppLovin Price Target Ahead of November Earnings</news:title></news:news></url><url><loc>https://adtechsumo.com/news/applovin-slides-as-investors-weigh-slower-growth-signals-ahead-of-earn-305a82</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T14:50:00.000Z</news:publication_date><news:title>AppLovin Shares Drop as Investors Anticipate Slower Growth Before Earnings Report</news:title></news:news></url><url><loc>https://adtechsumo.com/news/this-week-in-commerce-media-doordash-bets-17bn-on-instacart-and-racetr-2b97f6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T14:49:41.000Z</news:publication_date><news:title>DoorDash Invests $17 Billion in Instacart as RaceTrac Launches Retail Media Network</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chatgpt-ads-turns-on-automatic-ad-changes-by-default-16e53b</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T14:17:57.000Z</news:publication_date><news:title>ChatGPT Ads Enables Automatic Ad Changes as Default Setting</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-friday-5-doordash-to-buy-instacart-in-17b-merger-kroger-s-plan-for-015e55</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T14:11:51.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Merger</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-expands-ai-mode-ads-to-10-markets-including-southeast-asia-72fdba</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T14:03:47.000Z</news:publication_date><news:title>Google Expands AI Mode Ads to 10 New Markets Including Southeast Asia</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chatgpt-ads-are-live-here-s-why-llm-visibility-tracking-matters-more-n-b39aaf</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T13:25:48.000Z</news:publication_date><news:title>ChatGPT Launches Ads, Highlighting Importance of LLM Visibility Tracking</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-delays-q2-fiscal-2027-earnings-release-to-nov-9-for-ad-33daaa</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T13:21:25.000Z</news:publication_date><news:title>Digital Turbine Postpones Q2 Fiscal 2027 Earnings Release to November 9</news:title></news:news></url><url><loc>https://adtechsumo.com/news/more-time-to-finish-quarterly-financial-statements-pushes-digital-turb-9bb728</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T13:00:00.000Z</news:publication_date><news:title>Digital Turbine Delays Quarterly Financial Results Announcement to November 9</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-inc-apps-delays-q2-fy27-results-call-to-nov-9-493f16</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T13:00:00.000Z</news:publication_date><news:title>Digital Turbine Postpones Q2 FY27 Earnings Call to November 9</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digital-turbine-reschedules-fiscal-2027-second-quarter-financial-resul-9f89b1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T13:00:00.000Z</news:publication_date><news:title>Digital Turbine Moves Q2 2027 Earnings Call to November 9, 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-s-instacart-deal-could-redraw-the-grocery-ecommerce-landscape-74c0a1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T12:17:51.000Z</news:publication_date><news:title>DoorDash and Instacart Partnership May Reshape Grocery Ecommerce</news:title></news:news></url><url><loc>https://adtechsumo.com/news/eroski-boosts-retail-media-network-across-its-stores-be665a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T12:12:25.000Z</news:publication_date><news:title>Eroski Expands Retail Media Network in Its Stores</news:title></news:news></url><url><loc>https://adtechsumo.com/news/video-google-volatility-x2-spam-updates-ai-overviews-everywhere-blendi-1509f1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T12:01:00.000Z</news:publication_date><news:title>Google and Microsoft Report Earnings Amid Search Updates and Ad Changes</news:title></news:news></url><url><loc>https://adtechsumo.com/news/your-media-plan-might-be-missing-its-best-customers-200631</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T12:00:30.000Z</news:publication_date><news:title>Media Planning Faces Challenges in Reaching Top Customers Amid Data Gaps</news:title></news:news></url><url><loc>https://adtechsumo.com/news/brace-yourselves-ads-are-coming-to-google-ai-search-in-malaysia-2e9956</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T11:52:46.000Z</news:publication_date><news:title>Google to Introduce Ads in AI-Powered Search Results in Malaysia</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-to-put-more-ads-in-ai-mode-as-ai-search-slows-revenue-growth-055623</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T11:36:47.000Z</news:publication_date><news:title>Google Expands Ad Placement in AI Search to Offset Slower Revenue Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/de-beers-reaches-6-million-households-in-india-via-samsung-ads-lifts-m-c76ba9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T11:10:12.000Z</news:publication_date><news:title>De Beers Uses Samsung Ads to Reach 6 Million Indian Households, Boosts Message Association</news:title></news:news></url><url><loc>https://adtechsumo.com/news/tv-is-pushing-for-those-dtc-brands-but-meta-is-looming-47d987</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T11:02:45.000Z</news:publication_date><news:title>TV Networks Target DTC Brands Amid Growing Competition from Meta</news:title></news:news></url><url><loc>https://adtechsumo.com/news/netflix-cuts-2026-ad-revenue-forecast-to-2-7-billion-india-revenue-gro-07a3ac</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T10:16:54.000Z</news:publication_date><news:title>Netflix Lowers 2026 Ad Revenue Forecast to $2.7 Billion, Reports 18% Growth in India</news:title></news:news></url><url><loc>https://adtechsumo.com/news/fraud-blocker-ad-fraud-detection-9018f9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:50:36.000Z</news:publication_date><news:title>Fraud Blocker Launches Ad Fraud Detection Solution</news:title></news:news></url><url><loc>https://adtechsumo.com/news/applovin-stock-hits-annual-low-as-rbc-ubs-cut-targets-ahead-of-results-856807</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:32:00.000Z</news:publication_date><news:title>AppLovin Shares Fall to Yearly Low as RBC and UBS Lower Price Targets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/aa-warc-record-adspend-welcomed-but-where-should-brands-invest-next-8e62ee</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:08:50.000Z</news:publication_date><news:title>AA/WARC Reports Record Ad Spend, Brands Consider Next Investment Moves</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-s-17b-instacart-acquisition-google-search-s-international-ads-7199c0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:05:41.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart for $17 Billion in Major Delivery Platform Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-stack-ads-and-acquisitions-d8758a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:04:06.000Z</news:publication_date><news:title>Tech and Ad Firms Accelerate AI Investments and Business Expansion</news:title></news:news></url><url><loc>https://adtechsumo.com/news/dv-research-97-of-marketers-plan-to-use-ai-but-adoption-across-adverti-5ac1cd</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T07:53:10.000Z</news:publication_date><news:title>DoubleVerify Report Finds Marketers Eager for AI, but Adoption Varies Across Ad Workflows</news:title></news:news></url><url><loc>https://adtechsumo.com/news/adams-outdoor-joins-viooh-s-programmatic-platform-c935cc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T07:49:00.000Z</news:publication_date><news:title>Adams Outdoor Advertising Integrates with VIOOH&#39;s Programmatic Platform</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-begins-ai-overview-ads-rollout-to-more-countries-calls-these-sp-0626b3</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T07:00:32.000Z</news:publication_date><news:title>Google Expands AI Overview Ads Rollout, Labels Them as Sponsored Links</news:title></news:news></url><url><loc>https://adtechsumo.com/news/stackadapt-welcomes-caroline-tsay-to-board-of-directors-367fc8</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T06:31:00.000Z</news:publication_date><news:title>StackAdapt Appoints Caroline Tsay to Board of Directors</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-ad-growth-halves-to-11-as-doordash-buys-instacart-for-17bn-dbde7c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:59:45.000Z</news:publication_date><news:title>Amazon Ad Revenue Growth Slows to 11% in Q3; DoorDash to Acquire Instacart for $17B</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-dv-projected-to-announce-earnings-on-friday-5f62ed</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:59:07.000Z</news:publication_date><news:title>DoubleVerify Scheduled to Report Quarterly Earnings on Friday</news:title></news:news></url><url><loc>https://adtechsumo.com/news/mobile-ad-server-market-to-reach-us-1-069-8-million-by-2033-growing-at-ce0ee6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:52:52.000Z</news:publication_date><news:title>Mobile Ad Server Market Projected to Reach $1.07 Billion by 2033</news:title></news:news></url><url><loc>https://adtechsumo.com/news/youtube-subscriptions-are-rising-as-more-users-turn-to-connected-tv-3014df</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:39:19.000Z</news:publication_date><news:title>YouTube Sees Growth in Subscriptions as Connected TV Usage Increases</news:title></news:news></url><url><loc>https://adtechsumo.com/news/youtube-subscriptions-are-rising-as-more-users-turn-to-ctv-40aadb</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:39:19.000Z</news:publication_date><news:title>YouTube Sees Growth in Subscriptions as Connected TV Usage Increases</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chatgpt-ads-are-live-being-ready-counts-more-than-being-early-da90d2</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:06:51.000Z</news:publication_date><news:title>ChatGPT Launches Advertising: Readiness Trumps Early Adoption</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ghost-audiences-are-haunting-ctv-measurement-db2d9e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:35:43.000Z</news:publication_date><news:title>CTV Measurement Faces Challenges from Outdated Audience Metrics</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-us17-billion-deal-mi-3-com-au-053d3a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:15:11.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/e-for-exactly-the-same-as-always-google-s-very-bad-day-on-wall-street-5d2501</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:03:38.000Z</news:publication_date><news:title>Google Faces Investor Concerns Over Search Ads Amid Ad Tech Identifier Issues</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-s-ads-nears-20-billion-in-q3-as-it-bets-on-agentic-ai-to-fuel-f-cdb6dc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:01:00.000Z</news:publication_date><news:title>Amazon Ads Approaches $20B in Q3, Focuses on Agentic AI for Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/apple-s-safari-block-hands-wpp-a-fresh-case-for-infosum-a4ebbc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:01:00.000Z</news:publication_date><news:title>Apple’s Safari Privacy Moves Boost Demand for InfoSum’s Data Solutions</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amid-growing-tension-over-workplace-ai-agencies-have-a-window-to-reima-74cf18</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:01:00.000Z</news:publication_date><news:title>Agencies Face Opportunity to Rethink Staffing as AI Agents Gain Traction</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-trade-desk-s-margin-shock-the-hidden-cost-of-cutting-ties-with-the-fa6070</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T01:30:27.000Z</news:publication_date><news:title>The Trade Desk Faces Margin Pressure After Reducing Cloud Service Dependence</news:title></news:news></url><url><loc>https://adtechsumo.com/news/convo-media-launches-new-connected-tv-advertising-format-6bc256</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T01:23:40.000Z</news:publication_date><news:title>Convo Media Introduces New Connected TV Ad Format</news:title></news:news></url><url><loc>https://adtechsumo.com/news/nexxen-helps-snooze-australia-reach-significantly-more-households-28acce</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T01:10:54.000Z</news:publication_date><news:title>Nexxen Expands Snooze Australia&#39;s Household Advertising Reach</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pubmatic-stock-expands-india-s-fast-advertising-access-ad-hoc-news-de-b5d60b</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:52:59.000Z</news:publication_date><news:title>PubMatic Stock Expansion Broadens FAST Advertising Access in India</news:title></news:news></url><url><loc>https://adtechsumo.com/news/here-s-why-you-re-about-to-see-more-ads-in-google-s-ai-overviews-7bffe7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:43:22.000Z</news:publication_date><news:title>Google to Increase Ad Placements in AI Overviews Search Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/reddit-is-going-login-only-blame-google-272508</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:10:53.000Z</news:publication_date><news:title>Reddit to Test Login-Only Access in Select International Markets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/unrealized-ai-investments-drag-amazon-s-income-but-aws-and-ads-are-sti-3595d1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:09:43.000Z</news:publication_date><news:title>Amazon Ads Business Grows Despite Costs From AI Investments</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pinterest-q3-2026-earnings-call-pinterest-revenue-misses-guidance-at-1-8e03a5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T23:34:00.000Z</news:publication_date><news:title>Pinterest Q3 Revenue Falls Short of Guidance, Impacted by European Market Pullback</news:title></news:news></url></urlset>