<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://adtechsumo.com/news/fraud-blocker-ad-fraud-detection-9018f9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:50:36.000Z</news:publication_date><news:title>Fraud Blocker Launches Ad Fraud Detection Solution</news:title></news:news></url><url><loc>https://adtechsumo.com/news/applovin-stock-hits-annual-low-as-rbc-ubs-cut-targets-ahead-of-results-856807</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:32:00.000Z</news:publication_date><news:title>AppLovin Shares Fall to Yearly Low as RBC and UBS Lower Price Targets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/aa-warc-record-adspend-welcomed-but-where-should-brands-invest-next-8e62ee</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:08:50.000Z</news:publication_date><news:title>AA/WARC Reports Record Ad Spend, Brands Consider Next Investment Moves</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-s-17b-instacart-acquisition-google-search-s-international-ads-7199c0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:05:41.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart for $17 Billion in Major Delivery Platform Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-stack-ads-and-acquisitions-d8758a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T09:04:06.000Z</news:publication_date><news:title>Tech and Ad Firms Accelerate AI Investments and Business Expansion</news:title></news:news></url><url><loc>https://adtechsumo.com/news/dv-research-97-of-marketers-plan-to-use-ai-but-adoption-across-adverti-5ac1cd</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T07:53:10.000Z</news:publication_date><news:title>DoubleVerify Report Finds Marketers Eager for AI, but Adoption Varies Across Ad Workflows</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-begins-ai-overview-ads-rollout-to-more-countries-calls-these-sp-0626b3</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T07:00:32.000Z</news:publication_date><news:title>Google Expands AI Overview Ads Rollout, Labels Them as Sponsored Links</news:title></news:news></url><url><loc>https://adtechsumo.com/news/stackadapt-welcomes-caroline-tsay-to-board-of-directors-367fc8</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T06:31:00.000Z</news:publication_date><news:title>StackAdapt Appoints Caroline Tsay to Board of Directors</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doubleverify-dv-projected-to-announce-earnings-on-friday-5f62ed</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:59:07.000Z</news:publication_date><news:title>DoubleVerify Scheduled to Report Quarterly Earnings on Friday</news:title></news:news></url><url><loc>https://adtechsumo.com/news/mobile-ad-server-market-to-reach-us-1-069-8-million-by-2033-growing-at-ce0ee6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:52:52.000Z</news:publication_date><news:title>Mobile Ad Server Market Projected to Reach $1.07 Billion by 2033</news:title></news:news></url><url><loc>https://adtechsumo.com/news/youtube-subscriptions-are-rising-as-more-users-turn-to-connected-tv-3014df</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:39:19.000Z</news:publication_date><news:title>YouTube Sees Growth in Subscriptions as Connected TV Usage Increases</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chatgpt-ads-are-live-being-ready-counts-more-than-being-early-da90d2</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T05:06:51.000Z</news:publication_date><news:title>ChatGPT Launches Advertising: Readiness Trumps Early Adoption</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ghost-audiences-are-haunting-ctv-measurement-db2d9e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:35:43.000Z</news:publication_date><news:title>CTV Measurement Faces Challenges from Outdated Audience Metrics</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-us17-billion-deal-mi-3-com-au-053d3a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:15:11.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/e-for-exactly-the-same-as-always-google-s-very-bad-day-on-wall-street-5d2501</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:03:38.000Z</news:publication_date><news:title>Google Faces Investor Concerns Over Search Ads Amid Ad Tech Identifier Issues</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-s-ads-nears-20-billion-in-q3-as-it-bets-on-agentic-ai-to-fuel-f-cdb6dc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:01:00.000Z</news:publication_date><news:title>Amazon Ads Approaches $20B in Q3, Focuses on Agentic AI for Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/apple-s-safari-block-hands-wpp-a-fresh-case-for-infosum-a4ebbc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:01:00.000Z</news:publication_date><news:title>Apple’s Safari Privacy Moves Boost Demand for InfoSum’s Data Solutions</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amid-growing-tension-over-workplace-ai-agencies-have-a-window-to-reima-74cf18</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T04:01:00.000Z</news:publication_date><news:title>Agencies Face Opportunity to Rethink Staffing as AI Agents Gain Traction</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-trade-desk-s-margin-shock-the-hidden-cost-of-cutting-ties-with-the-fa6070</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T01:30:27.000Z</news:publication_date><news:title>The Trade Desk Faces Margin Pressure After Reducing Cloud Service Dependence</news:title></news:news></url><url><loc>https://adtechsumo.com/news/convo-media-launches-new-connected-tv-advertising-format-6bc256</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T01:23:40.000Z</news:publication_date><news:title>Convo Media Introduces New Connected TV Ad Format</news:title></news:news></url><url><loc>https://adtechsumo.com/news/nexxen-helps-snooze-australia-reach-significantly-more-households-28acce</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T01:10:54.000Z</news:publication_date><news:title>Nexxen Expands Snooze Australia&#39;s Household Advertising Reach</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pubmatic-stock-expands-india-s-fast-advertising-access-ad-hoc-news-de-b5d60b</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:52:59.000Z</news:publication_date><news:title>PubMatic Stock Expansion Broadens FAST Advertising Access in India</news:title></news:news></url><url><loc>https://adtechsumo.com/news/here-s-why-you-re-about-to-see-more-ads-in-google-s-ai-overviews-7bffe7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:43:22.000Z</news:publication_date><news:title>Google to Increase Ad Placements in AI Overviews Search Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/reddit-is-going-login-only-blame-google-272508</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:10:53.000Z</news:publication_date><news:title>Reddit to Test Login-Only Access in Select International Markets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/unrealized-ai-investments-drag-amazon-s-income-but-aws-and-ads-are-sti-3595d1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-30T00:09:43.000Z</news:publication_date><news:title>Amazon Ads Business Grows Despite Costs From AI Investments</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pinterest-q3-2026-earnings-call-pinterest-revenue-misses-guidance-at-1-8e03a5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T23:34:00.000Z</news:publication_date><news:title>Pinterest Q3 Revenue Falls Short of Guidance, Impacted by European Market Pullback</news:title></news:news></url><url><loc>https://adtechsumo.com/news/custom-legal-marketing-launches-sequoia-ranger-click-fraud-protection-370351</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T22:26:30.000Z</news:publication_date><news:title>Custom Legal Marketing Introduces Sequoia Ranger for Law Firm Click Fraud Protection</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-buys-instacart-for-17-billion-in-grocery-delivery-push-fab42f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T22:02:16.000Z</news:publication_date><news:title>DoorDash Acquires Instacart for $17 Billion to Expand Grocery Delivery</news:title></news:news></url><url><loc>https://adtechsumo.com/news/magnite-mgni-could-be-24-undervalued-as-comscore-deal-extends-ctv-targ-14972d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T21:59:49.000Z</news:publication_date><news:title>Magnite Shares Seen as Undervalued Following Comscore CTV Targeting Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-agrees-to-acquire-instacart-in-17-billion-deal-7208b1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T21:10:44.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/reddit-ad-revenue-gains-54-to-847m-as-daily-users-stall-at-130-3m-6924bd</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:57:39.000Z</news:publication_date><news:title>Reddit Reports 54% Ad Revenue Growth Despite Flat Daily User Numbers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/openai-adds-visual-format-makes-chatgpt-ads-more-measurable-10-06-2026-a33235</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:51:18.000Z</news:publication_date><news:title>OpenAI Introduces Visual Format and Enhanced Measurement for ChatGPT Ads</news:title></news:news></url><url><loc>https://adtechsumo.com/news/reddit-plans-to-make-logins-the-norm-after-20-years-of-open-browsing-cd0730</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:37:28.000Z</news:publication_date><news:title>Reddit to Require Logins for Most Browsing After Years of Open Access</news:title></news:news></url><url><loc>https://adtechsumo.com/news/vusion-completes-acquisition-of-in-store-media-opening-a-new-chapter-f-3bc081</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:36:52.000Z</news:publication_date><news:title>Vusion Finalizes Acquisition of In-Store Media to Expand Digital Retail Media in Physical Stores</news:title></news:news></url><url><loc>https://adtechsumo.com/news/39-states-and-dc-say-character-ai-user-data-needs-a-privacy-ombudsman-3706ef</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:32:53.000Z</news:publication_date><news:title>39 States and DC Urge Privacy Oversight for Character.ai User Data in Sale Process</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-ad-revenue-growth-drops-to-11-after-prime-day-moves-to-june-603487</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:31:01.000Z</news:publication_date><news:title>Amazon Ad Revenue Growth Slows to 11% Following Prime Day Shift</news:title></news:news></url><url><loc>https://adtechsumo.com/news/s4-capital-s-monks-boosts-media-acceleration-offering-with-executive-a-b535f0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:21:39.000Z</news:publication_date><news:title>S4 Capital&#39;s Media.Monks Expands Media Acceleration Team with New North American Executives</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-for-about-17-billion-2e2353</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:10:48.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-be-fe6c41</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T20:04:06.000Z</news:publication_date><news:title>Amazon&#39;s Ad Platform Rebranded as &#39;Agent&#39; Remains in Closed Beta for Select US Advertisers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-says-external-ai-agents-aren-t-hurting-its-ad-business-283368</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T18:55:36.000Z</news:publication_date><news:title>Amazon Reports Record Operating Margin, Downplays AI Agent Impact on Ads</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-buy-instacart-for-17-billion-uniting-2-delivery-giants-f54f48</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T18:52:07.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ads-in-google-search-s-ai-mode-are-coming-to-more-markets-ed6db5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T18:41:37.000Z</news:publication_date><news:title>Google Expands Ads in Search AI Mode to Additional Markets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/sea-shoppers-take-longer-to-buy-criteo-finds-912363</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T18:33:16.000Z</news:publication_date><news:title>Criteo Study Finds Southeast Asian Shoppers Take More Time Before Making Purchases</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chatgpt-ads-for-hotels-october-26-update-by-kylie-chen-6cf545</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T18:23:48.000Z</news:publication_date><news:title>ChatGPT Advertising Solutions for Hotels Receive October Update</news:title></news:news></url><url><loc>https://adtechsumo.com/news/proximic-by-comscore-deepens-magnite-partnership-for-ctv-advertising-57c761</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T18:00:48.000Z</news:publication_date><news:title>Proximic by Comscore Expands Partnership With Magnite for CTV Advertising</news:title></news:news></url><url><loc>https://adtechsumo.com/news/apple-s-private-browsing-and-the-only-practical-path-for-advertising-bf9a43</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:48:54.000Z</news:publication_date><news:title>IAB Tech Lab Discusses Advertising Challenges After Apple&#39;s Private Browsing Changes</news:title></news:news></url><url><loc>https://adtechsumo.com/news/state-of-ad-fraud-2026-52-of-schemes-use-ai-as-cloaking-loses-ground-t-ef2bf0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:47:34.000Z</news:publication_date><news:title>AI Drives Majority of Ad Fraud Schemes as Cloaking Declines in 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/instacart-ad-revenue-gains-23-to-331m-in-quarter-before-doordash-deal-7a07d4</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:42:10.000Z</news:publication_date><news:title>Instacart Ad Revenue Rises 23% to $331 Million Ahead of DoorDash Acquisition</news:title></news:news></url><url><loc>https://adtechsumo.com/news/focus-media-network-revenue-gains-104-ahead-of-25m-nasdaq-ipo-60f23d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:40:14.000Z</news:publication_date><news:title>Focus Media Network Reports 104% Revenue Growth Before Planned Nasdaq IPO</news:title></news:news></url><url><loc>https://adtechsumo.com/news/mastercard-revenue-gains-14-to-9-8bn-as-services-rise-19-c1906e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:36:10.000Z</news:publication_date><news:title>Mastercard Reports 14% Revenue Growth Driven by Services Expansion</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pandora-loses-2-75-million-monthly-users-as-siriusxm-ad-sales-stall-at-3a8443</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:34:18.000Z</news:publication_date><news:title>Pandora Sees User Decline as SiriusXM Podcast Ad Growth Slows</news:title></news:news></url><url><loc>https://adtechsumo.com/news/t-mobile-s-ad-spend-gains-5-5-to-956m-in-the-third-quarter-e3fbd2</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:32:49.000Z</news:publication_date><news:title>T-Mobile Increases Q3 Ad Spend by 5.5% to $956 Million Amid Rising Net Income</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-ai-mode-ads-2026-63-4b-lower-monetization-https-tech-insider-or-034da5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:22:37.000Z</news:publication_date><news:title>Google AI Mode Ads Generate $63.4B Amid Lower Monetization in 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/vusion-finalizes-acquisition-to-accelerate-in-store-retail-media-4f8898</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:11:26.000Z</news:publication_date><news:title>Vusion Completes Acquisition to Boost In-Store Retail Media Capabilities</news:title></news:news></url><url><loc>https://adtechsumo.com/news/semrush-drops-copilot-from-ai-visibility-tracking-on-november-9-d8648a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:05:10.000Z</news:publication_date><news:title>Semrush to Remove Copilot Feature from AI Visibility Tracking Platform</news:title></news:news></url><url><loc>https://adtechsumo.com/news/vusiongroup-vusion-completes-acquisition-of-in-store-media-opening-a-n-1fdc2b</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T17:01:04.000Z</news:publication_date><news:title>Vusion Finalizes Acquisition of In-Store Media to Expand Digital Retail Media in Stores</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-acquires-instacart-as-consolidation-comes-for-mobility-media-aff2dd</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:49:25.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal, Signaling Mobility Media Shift</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-2bcf81</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:43:50.000Z</news:publication_date><news:title>DoorDash Announces Acquisition of Instacart</news:title></news:news></url><url><loc>https://adtechsumo.com/news/3-digital-advertising-stocks-investors-may-watch-after-alphabet-stock-aa3794</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:39:52.000Z</news:publication_date><news:title>Three Digital Advertising Stocks to Watch Following Alphabet&#39;s Decline</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-agrees-to-buy-instacart-for-17bn-closing-as-late-as-2028-71701e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:35:10.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart for $17 Billion in Major Delivery and Ad Platform Merger</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pixalate-releases-q3-2026-web-seller-trust-index-2-0-21-4-of-global-au-32669e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:27:42.000Z</news:publication_date><news:title>Pixalate Reports Rise in Global Web Ad Inventory Resold via Arbitrage in Q3 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pixalate-releases-q3-2026-ctv-seller-trust-index-2-0-less-70e621</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:22:56.000Z</news:publication_date><news:title>Pixalate Publishes Q3 2026 CTV Seller Trust Index 2.0</news:title></news:news></url><url><loc>https://adtechsumo.com/news/stagwell-posts-best-results-yet-as-mark-penn-eyes-government-contracts-a6d2f1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:06:55.000Z</news:publication_date><news:title>Stagwell Reports Record Results, Highlights AI Tools and Government Focus</news:title></news:news></url><url><loc>https://adtechsumo.com/news/pixalate-releases-q3-2026-mobile-seller-trust-index-2-0-16-4-of-global-af3977</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T16:06:41.000Z</news:publication_date><news:title>Pixalate Reports Rise in Mobile App Inventory Resold via Arbitrage in Q3 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/how-upcoming-earnings-will-impact-applovin-stock-investors-fbb569</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T15:58:11.000Z</news:publication_date><news:title>AppLovin Investors Await Impact of Upcoming Earnings Report</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-expands-ads-in-ai-mode-to-ten-markets-outside-the-us-69a019</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T15:40:53.000Z</news:publication_date><news:title>Google Rolls Out AI-Powered Ads to Ten International Markets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-launches-multiturn-ads-in-ai-mode-follow-up-questions-0e8b0d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T15:40:51.000Z</news:publication_date><news:title>Google Introduces Multiturn Ads for AI-Powered Follow-Up Queries</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-17b-deal-as-q3-revenue-climbs-34-c2dbb5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T15:19:56.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal Amid Strong Q3 Revenue Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-s-17-billion-instacart-deal-is-aimed-at-walmart-and-amazon-ed7b48</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T15:10:00.000Z</news:publication_date><news:title>DoorDash Acquires Instacart for $17 Billion to Compete With Walmart and Amazon</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-17b-deal-a7398d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:57:39.000Z</news:publication_date><news:title>DoorDash Announces $17 Billion Acquisition of Instacart</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-deal-valued-around-17b-companies-anno-47147c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:53:10.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-17-billion-deal-the-suffolk-news-hera-084ec1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:40:36.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-for-17-billion-to-expand-grocery-deliver-12ee76</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:37:30.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart for $17 Billion in Major Grocery Delivery Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-says-ads-in-ai-mode-earning-less-than-traditional-search-ads-713280</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:15:00.000Z</news:publication_date><news:title>Google Reports Lower Earnings for Ads in AI Search Mode Compared to Traditional Search</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-buy-rival-instacart-in-17-billion-deal-b3d59f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:06:06.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-rolls-out-ads-in-ai-search-worldwide-5f9928</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:04:00.000Z</news:publication_date><news:title>Google Expands AI-Powered Search Ads to Global Markets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/walmart-opens-shopper-audiences-to-advertisers-on-its-ctv-platform-vib-8fca5d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T14:00:00.000Z</news:publication_date><news:title>Walmart Enables Advertisers to Target Shopper Audiences on Its Vibe CTV Platform</news:title></news:news></url><url><loc>https://adtechsumo.com/news/stellair-launches-the-next-generation-of-sidekick-its-ai-powered-campa-34e624</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:52:21.000Z</news:publication_date><news:title>Stellair Unveils Enhanced AI-Powered Sidekick Campaign Manager</news:title></news:news></url><url><loc>https://adtechsumo.com/news/intent-iq-helps-the-independent-increase-revenue-by-nearly-30-across-i-0bde88</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:45:23.000Z</news:publication_date><news:title>The Independent Boosts Revenue by 30% on ID-less Inventory With Intent IQ Partnership</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-for-17b-295d40</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:40:57.000Z</news:publication_date><news:title>DoorDash Announces $17 Billion Acquisition of Instacart</news:title></news:news></url><url><loc>https://adtechsumo.com/news/teads-unveils-the-next-evolution-of-teads-ad-manager-connecting-cross-9d97ad</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:34:27.000Z</news:publication_date><news:title>Teads Launches Enhanced Ad Manager for Unified Cross-Screen Campaigns and Measurement</news:title></news:news></url><url><loc>https://adtechsumo.com/news/tatari-launches-tatari-max-delivering-an-average-19-instant-improvemen-7545af</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:31:08.000Z</news:publication_date><news:title>Tatari Unveils AI-Powered Optimization Engine for CTV Campaigns</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-rises-over-6-pre-market-after-announcing-17-billion-instacart-1fb36e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:30:00.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart for $17 Billion, Offering 26% Premium</news:title></news:news></url><url><loc>https://adtechsumo.com/news/brandlight-s-new-ai-ads-capability-helps-brands-win-visibility-across-f19eb6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:27:23.000Z</news:publication_date><news:title>Brandlight Launches AI Ads to Optimize Brand Visibility in Paid and Organic AI Results</news:title></news:news></url><url><loc>https://adtechsumo.com/news/yango-ads-and-flyby-put-brands-on-the-move-across-the-uae-c336f7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:23:00.000Z</news:publication_date><news:title>Yango Ads and Flyby Partner to Expand Brand Advertising in the UAE</news:title></news:news></url><url><loc>https://adtechsumo.com/news/teads-launches-new-ad-manager-before-november-5-results-for-teads-stoc-4fcf72</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:21:17.000Z</news:publication_date><news:title>Teads Introduces New Ad Manager Ahead of Upcoming Earnings Report</news:title></news:news></url><url><loc>https://adtechsumo.com/news/0101-today-convenes-inaugural-genz-martech-circle-on-ai-adtech-and-dat-eb5a89</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:15:00.000Z</news:publication_date><news:title>0101.Today Launches First GenZ Martech Circle Focused on AI, AdTech, and Data</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-a-deal-valued-at-17b-4496f4</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:14:48.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/rebalancing-the-ad-break-eea685</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:06:22.000Z</news:publication_date><news:title>CTV Ad Portfolio Aims to Improve Flexibility in Streaming Ad Breaks</news:title></news:news></url><url><loc>https://adtechsumo.com/news/adex-ai-involved-in-52-of-detected-ad-fraud-schemes-shopping-agents-co-1bf8a7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:04:32.000Z</news:publication_date><news:title>ADEX Reports AI Used in Over Half of Detected Ad Fraud Schemes</news:title></news:news></url><url><loc>https://adtechsumo.com/news/tatari-gives-ctv-ad-matching-the-max-treatment-23eb58</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:00:26.000Z</news:publication_date><news:title>Tatari Launches Machine Learning Engine for CTV Ad Optimization</news:title></news:news></url><url><loc>https://adtechsumo.com/news/viooh-partners-with-adams-outdoor-to-expand-programmatic-access-to-dig-6143eb</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:00:00.000Z</news:publication_date><news:title>VIOOH and Adams Outdoor Expand Programmatic Access to US Digital Billboards</news:title></news:news></url><url><loc>https://adtechsumo.com/news/why-publishers-are-adding-invisible-ads-for-ai-agents-584fdc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T13:00:00.000Z</news:publication_date><news:title>Publishers Add Invisible Ads to Cater to AI Agents</news:title></news:news></url><url><loc>https://adtechsumo.com/news/proximic-by-comscore-extends-magnite-springserve-tie-up-for-real-time-bba44f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:58:37.000Z</news:publication_date><news:title>Proximic by Comscore Expands Partnership With Magnite SpringServe for CTV Targeting</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-in-17b-deal-reshaping-grocery-delivery-8342dd</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:57:58.000Z</news:publication_date><news:title>DoorDash Announces $17B Acquisition of Instacart to Expand Grocery Delivery</news:title></news:news></url><url><loc>https://adtechsumo.com/news/advertisers-get-programmatic-dooh-boost-in-the-us-b57af6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:51:00.000Z</news:publication_date><news:title>Advertisers Gain Enhanced Access to Programmatic Digital Out-of-Home in US</news:title></news:news></url><url><loc>https://adtechsumo.com/news/financial-times-recognises-tappx-for-sustained-growth-in-europe-9c181d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:47:08.000Z</news:publication_date><news:title>Tappx Named Top Spanish Ad Tech Firm for Long-Term Growth by Financial Times</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-ad-clicks-gain-8-in-q3-slower-than-11-over-nine-months-1e4a70</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:43:24.000Z</news:publication_date><news:title>Google Ad Click Growth Slows to 8% in Q3 as Cost Per Click Rises</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-for-17b-consolidate-retail-media-nets-10-078d0c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:40:30.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart for $17 Billion, Combining Retail Media Networks</news:title></news:news></url><url><loc>https://adtechsumo.com/news/teads-says-ai-cuts-troubleshooting-time-from-15-minutes-to-under-60-se-9a6ac2</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:34:56.000Z</news:publication_date><news:title>Teads Integrates AI to Speed Up Troubleshooting and Reach Forecasts</news:title></news:news></url><url><loc>https://adtechsumo.com/news/cnil-fines-fnac-7m-after-its-app-tracked-users-who-refused-consent-810b41</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:32:33.000Z</news:publication_date><news:title>French Regulator Fines Fnac €7 Million for App Tracking Without User Consent</news:title></news:news></url><url><loc>https://adtechsumo.com/news/alphabet-s-q3-ad-revenue-rises-11-as-ai-search-monetisation-lags-11481d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:27:17.000Z</news:publication_date><news:title>Alphabet Reports 11% Growth in Q3 Ad Revenue Despite Slower AI Search Monetization</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-trade-desk-stock-faces-november-9-results-after-q2-miss-ad-hoc-new-df0858</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:25:00.000Z</news:publication_date><news:title>The Trade Desk Prepares to Report Q3 Earnings Following Q2 Shortfall</news:title></news:news></url><url><loc>https://adtechsumo.com/news/viooh-gains-460-adams-outdoor-digital-billboards-to-sell-programmatica-b5f5d5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:16:13.000Z</news:publication_date><news:title>VIOOH Adds 460 Adams Outdoor Digital Billboards to Programmatic Platform</news:title></news:news></url><url><loc>https://adtechsumo.com/news/netflix-ads-expands-data-clean-room-capabilities-with-decentriq-366736</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:09:03.000Z</news:publication_date><news:title>Netflix Ads Expands Data Clean-Room Capabilities Through Decentriq Partnership</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ai-now-powers-more-than-half-of-ad-fraud-schemes-adex-report-warns-c2ae1b</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T12:04:12.000Z</news:publication_date><news:title>ADEX Report Finds AI Drives Over Half of Ad Fraud Schemes</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-prices-alexa-in-japan-at-3-000-a-month-five-times-the-prime-fee-2889b9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T11:50:35.000Z</news:publication_date><news:title>Amazon Launches Alexa+ in Japan, Raises Questions About Ad Format Expansion</news:title></news:news></url><url><loc>https://adtechsumo.com/news/meta-loses-paris-appeal-must-share-revenue-data-with-french-press-grou-c24203</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T11:48:53.000Z</news:publication_date><news:title>Meta Ordered to Share Revenue Data With French Press Groups After Paris Appeal Loss</news:title></news:news></url><url><loc>https://adtechsumo.com/news/media-buyers-or-matchmakers-what-this-pepsi-x-wolt-campaign-tells-us-a-5d5630</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T11:43:51.000Z</news:publication_date><news:title>Pepsi and Wolt Campaign Highlights Evolving Agency Roles in Media Buying</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-to-acquire-instacart-to-help-local-stores-win-0c47c2</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T11:15:00.000Z</news:publication_date><news:title>DoorDash Announces Acquisition of Instacart to Support Local Retailers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/a-former-google-and-microsoft-executive-with-30-years-in-ai-and-ads-jo-38c72e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T11:00:00.000Z</news:publication_date><news:title>Criteo Appoints Veteran AI and Ad Tech Executive to Its Board of Directors</news:title></news:news></url><url><loc>https://adtechsumo.com/news/tyler-stearns-made-sr-director-client-service-advertiser-at-the-trade-7b5468</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T10:55:33.000Z</news:publication_date><news:title>Tyler Stearns Appointed Senior Director of Client Service, Advertiser at The Trade Desk</news:title></news:news></url><url><loc>https://adtechsumo.com/news/meet-nele-how-bol-retail-media-makes-a-difference-in-belgium-f191ac</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T10:48:08.000Z</news:publication_date><news:title>Bol Retail Media Highlights Its Impact in Belgium With &#39;Nele&#39; Initiative</news:title></news:news></url><url><loc>https://adtechsumo.com/news/world-cup-and-ai-fuel-ad-spend-growth-in-q2-2026-finds-aa-warc-b15c9e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T10:45:48.000Z</news:publication_date><news:title>World Cup and AI Drive Q2 2026 Ad Spend Growth, Says AA/WARC</news:title></news:news></url><url><loc>https://adtechsumo.com/news/netflix-plans-genre-and-mood-short-video-feeds-for-its-phone-app-in-20-af69a8</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T10:44:54.000Z</news:publication_date><news:title>Netflix to Launch Genre and Mood Short-Video Feeds With Vertical Video Ads in 2027</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-faces-no-external-audit-on-eu-search-data-duckduckgo-says-f76a73</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T10:41:32.000Z</news:publication_date><news:title>DuckDuckGo Questions Lack of External Audit on Google EU Search Data</news:title></news:news></url><url><loc>https://adtechsumo.com/news/top-6-adtech-tools-this-week-triton-digital-the-trade-desk-audiencepro-4c9414</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T10:24:23.000Z</news:publication_date><news:title>Weekly Roundup: Six Notable Ad Tech Tools Highlighted for Marketers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/shuttlerock-launches-intelligent-creative-engine-to-help-brands-produc-7499fd</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T09:44:20.000Z</news:publication_date><news:title>Shuttlerock Unveils Intelligent Creative Engine for Scalable Brand Content</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ctv-and-open-internet-outpacing-social-media-for-sports-fan-engagement-110bff</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T09:30:26.000Z</news:publication_date><news:title>CTV and Open Internet Surpass Social Media in Engaging Sports Fans, Study Finds</news:title></news:news></url><url><loc>https://adtechsumo.com/news/digest-uk-ad-spend-forecast-to-reach-51-3bn-in-2026-meta-promises-publ-a564b8</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T09:00:00.000Z</news:publication_date><news:title>UK Digital Ad Spend Projected to Reach £51.3bn by 2026; Meta Responds to Scraping Concerns</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chatgpt-ads-could-change-the-advertising-landscape-is-your-business-re-827018</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:59:37.000Z</news:publication_date><news:title>ChatGPT Ads May Transform Digital Advertising Approaches</news:title></news:news></url><url><loc>https://adtechsumo.com/news/yango-ads-and-flyby-partner-to-offer-brands-more-routes-to-reach-audie-cf617f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:46:20.000Z</news:publication_date><news:title>Yango Ads and Flyby Form Partnership to Expand Brand Audience Reach</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-cookies-tracking-advertising-and-user-personalization-explained-91651f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:42:18.000Z</news:publication_date><news:title>How Google Uses Cookies for Tracking, Advertising, and Personalization</news:title></news:news></url><url><loc>https://adtechsumo.com/news/aa-warc-adspend-q2-2026-and-q4-forecast-industry-reactions-87d00e</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:31:05.000Z</news:publication_date><news:title>AA/WARC Releases Q2 2026 Ad Spend Data and Q4 Forecasts</news:title></news:news></url><url><loc>https://adtechsumo.com/news/microsoft-wants-to-charge-more-as-ai-agents-do-more-work-while-google-04aaac</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:30:19.000Z</news:publication_date><news:title>Microsoft Eyes Higher Fees for AI Agents as Google Targets New Ad Opportunities</news:title></news:news></url><url><loc>https://adtechsumo.com/news/aa-warc-uk-festive-ad-spend-set-to-hit-record-14bn-90f060</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:26:23.000Z</news:publication_date><news:title>UK Holiday Ad Spend Projected to Reach Record £14 Billion</news:title></news:news></url><url><loc>https://adtechsumo.com/news/doordash-agrees-to-buy-instacart-for-about-17-billion-ff0977</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:19:59.000Z</news:publication_date><news:title>DoorDash to Acquire Instacart in $17 Billion Deal</news:title></news:news></url><url><loc>https://adtechsumo.com/news/coupler-io-launches-chatgpt-ads-and-stackadapt-connectors-for-unified-eba3ee</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T08:13:00.000Z</news:publication_date><news:title>Coupler.io Introduces ChatGPT Ads and StackAdapt Connectors for Ad Reporting and Analytics</news:title></news:news></url><url><loc>https://adtechsumo.com/news/runntv-partners-with-pubmatic-to-expand-advertiser-access-to-premium-s-c8d8ad</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T07:30:00.000Z</news:publication_date><news:title>RunnTV and PubMatic Partner to Broaden Streaming Ad Inventory Access in India</news:title></news:news></url><url><loc>https://adtechsumo.com/news/aa-warc-uk-adspend-set-to-hit-record-14bn-this-peak-season-21fb77</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T07:29:29.000Z</news:publication_date><news:title>UK Ad Spend Projected to Reach Record £14bn During Peak Season</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-trade-desk-integrates-digital-envoy-s-netacuity-data-to-power-audi-8fcbaa</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T06:26:10.000Z</news:publication_date><news:title>The Trade Desk Adds Digital Envoy NetAcuity Data for Enhanced Audience Targeting</news:title></news:news></url><url><loc>https://adtechsumo.com/news/transunion-cuts-11m-of-advertising-for-its-consumer-credit-business-bd2102</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T06:22:49.000Z</news:publication_date><news:title>TransUnion Reduces Advertising Spend by $11 Million for Consumer Credit Division</news:title></news:news></url><url><loc>https://adtechsumo.com/news/paypal-faces-ftc-probe-into-its-advertising-of-fees-and-purchase-prote-df8799</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T06:19:29.000Z</news:publication_date><news:title>FTC Investigates PayPal Over Advertising of Fees and Buyer Protection</news:title></news:news></url><url><loc>https://adtechsumo.com/news/russia-s-yandex-q3-revenue-up-12-withdraws-2026-forecast-after-attacks-2ec487</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T06:11:51.000Z</news:publication_date><news:title>Yandex Reports 12% Q3 Revenue Growth, Withdraws 2026 Forecast After Attacks</news:title></news:news></url><url><loc>https://adtechsumo.com/news/trai-s-fast-track-reset-can-regulation-turn-ctv-into-a-premium-ad-mark-bbc4b7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T06:07:00.000Z</news:publication_date><news:title>TRAI Considers Regulatory Changes to Boost CTV as a Premium Ad Market</news:title></news:news></url><url><loc>https://adtechsumo.com/news/microsoft-s-search-and-ad-sales-now-with-linkedin-gain-10-to-6-6bn-36bea0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:31:03.000Z</news:publication_date><news:title>Microsoft Reports 10% Growth in Search and Ad Sales Including LinkedIn</news:title></news:news></url><url><loc>https://adtechsumo.com/news/alphabet-s-free-cash-flow-drops-to-negative-9-1bn-despite-26-2bn-profi-0e9ddc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:25:36.000Z</news:publication_date><news:title>Alphabet Reports Negative Free Cash Flow Despite Strong Profits</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-s-ad-growth-slows-to-10-5-as-ai-mode-ads-go-to-10-more-markets-2bdb77</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:20:05.000Z</news:publication_date><news:title>Google Expands AI Mode Ads to 10 More Markets Amid Slower Ad Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ads-txt-and-sellers-json-do-they-protect-indian-ad-buyers-f8d743</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:14:06.000Z</news:publication_date><news:title>Effectiveness of Ads.txt and Sellers.json for Indian Ad Buyers Examined</news:title></news:news></url><url><loc>https://adtechsumo.com/news/youtube-ad-revenue-gains-9-to-11-2bn-its-slowest-growth-of-2026-0c3a8a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:13:58.000Z</news:publication_date><news:title>YouTube Ad Revenue Rises 9% to $11.2 Billion, Slowest Growth in 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/is-adtech-broken-what-does-your-dashboard-say-501142</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:03:28.000Z</news:publication_date><news:title>Industry Questions Reliability and Transparency of Ad Tech Dashboards</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ai-in-online-advertising-5-key-trends-from-october-2026-588977</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:01:00.000Z</news:publication_date><news:title>Five Key Trends Shaping AI Use in Online Advertising in October 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/meta-s-25-billion-privacy-fine-in-new-mexico-is-a-big-number-but-is-it-36ec18</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T05:00:13.000Z</news:publication_date><news:title>Meta Fined $25 Billion in New Mexico Over User Data Handling Practices</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-search-sales-gain-just-79m-on-q2-as-query-growth-hits-5-year-hi-feed18</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T04:59:20.000Z</news:publication_date><news:title>Google Search Revenue Growth Slows Despite Surge in Query Volume</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-has-a-plan-to-keep-ads-alive-even-when-ai-agents-do-the-shoppin-6aaea8</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T04:49:43.000Z</news:publication_date><news:title>Google Develops Strategy to Sustain Advertising as AI Agents Handle Shopping</news:title></news:news></url><url><loc>https://adtechsumo.com/news/can-we-really-blame-apple-for-blocking-id-tech-58f7a6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T04:35:21.000Z</news:publication_date><news:title>Apple Faces Scrutiny Over Plans to Block Third-Party Ad Identifiers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-takes-ai-mode-ads-international-after-chatgpt-s-india-entry-adm-046ce9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T04:32:57.000Z</news:publication_date><news:title>Google Expands AI Mode Ads Globally Amid Lower Monetization</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-server-side-escape-plan-a-lament-for-the-dead-internet-98a9d9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T04:03:57.000Z</news:publication_date><news:title>Debate Grows Over Moving Identity Infrastructure to Server-Side Solutions</news:title></news:news></url><url><loc>https://adtechsumo.com/news/the-times-of-london-is-gearing-up-to-test-macro-payments-963677</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T04:01:00.000Z</news:publication_date><news:title>The Times of London to Trial Macro Payments for Non-Subscribers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-takes-ai-search-ads-global-as-core-ad-growth-declines-bbd84b</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T03:47:42.000Z</news:publication_date><news:title>Google Expands AI-Powered Search Ads Globally Amid Slowing Core Ad Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/17-billion-acquisition-enters-the-countdown-doordash-plans-to-acquire-a236b5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T01:52:57.000Z</news:publication_date><news:title>DoorDash Set to Acquire Instacart in $17 Billion Deal to Expand Grocery Delivery</news:title></news:news></url><url><loc>https://adtechsumo.com/news/17-billion-m-and-a-deal-enters-final-countdown-doordash-dash-us-plans-f496f6</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T01:25:08.000Z</news:publication_date><news:title>DoorDash Set to Acquire Instacart in $17 Billion Deal to Expand Grocery Delivery</news:title></news:news></url><url><loc>https://adtechsumo.com/news/could-ai-powered-platforms-handle-65-of-ad-spend-by-2028-97fcce</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T01:21:22.000Z</news:publication_date><news:title>AI-Powered Platforms Projected to Manage Majority of Ad Spend by 2028</news:title></news:news></url><url><loc>https://adtechsumo.com/news/uk-adspend-rises-11-in-q2-driven-by-retail-media-cinema-and-social-med-7bd604</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T01:01:00.000Z</news:publication_date><news:title>UK Ad Spend Grows 11% in Q2, Boosted by Retail Media, Cinema, and Social Media</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-earned-more-than-100-billion-in-ad-revenue-last-quarter-but-is-a0fb39</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T00:45:22.000Z</news:publication_date><news:title>Google Reports $127.6 Billion in Q3 Revenue, Driven Largely by Advertising</news:title></news:news></url><url><loc>https://adtechsumo.com/news/untmd-ads-are-now-inside-ai-answers-and-most-australian-brands-are-not-cf1590</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T00:25:03.000Z</news:publication_date><news:title>AI-Generated Answers Now Feature Ads, Catching Australian Brands Off Guard</news:title></news:news></url><url><loc>https://adtechsumo.com/news/report-growing-disconnect-between-ctv-ad-tech-and-content-info-a3b1f0</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-29T00:01:41.000Z</news:publication_date><news:title>Report Highlights Disconnect Between CTV Ad Tech and Content Information</news:title></news:news></url><url><loc>https://adtechsumo.com/news/cartology-crowns-australia-s-most-effective-retail-media-campaigns-6b8076</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T22:16:11.000Z</news:publication_date><news:title>Cartology Recognizes Top Performing Retail Media Campaigns in Australia</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-scales-ai-mode-ads-to-ten-countries-with-us-multiturn-launch-80d056</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T22:01:02.000Z</news:publication_date><news:title>Google Expands AI Mode Ads to Ten Countries and Launches Multiturn in US</news:title></news:news></url><url><loc>https://adtechsumo.com/news/nexxen-helps-snooze-boost-cross-screen-reach-in-australia-fb1ef8</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T22:00:00.000Z</news:publication_date><news:title>Nexxen Supports Snooze in Expanding Cross-Screen Advertising Reach in Australia</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-expands-ai-search-ads-globally-as-core-ad-growth-slows-4ab72f</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:48:37.000Z</news:publication_date><news:title>Google Rolls Out AI-Powered Search Ads Globally Amid Slower Ad Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-rolls-out-ai-mode-ads-in-10-countries-multiturn-ads-in-u-s-bf5889</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:45:28.000Z</news:publication_date><news:title>Google Launches AI-Driven Ad Formats Globally and Multiturn Ads in U.S.</news:title></news:news></url><url><loc>https://adtechsumo.com/news/iab-tech-lab-gives-ad-tech-until-november-23-to-review-live-event-ad-g-79ae11</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:35:50.000Z</news:publication_date><news:title>IAB Tech Lab Sets November 23 Deadline for Feedback on Live Event Ad Guide</news:title></news:news></url><url><loc>https://adtechsumo.com/news/scale-ai-faces-5-gdpr-complaints-over-tracking-of-outlier-ai-trainers-864e13</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:31:11.000Z</news:publication_date><news:title>Scale AI Faces GDPR Complaints Over Tracking of Outlier AI Trainers</news:title></news:news></url><url><loc>https://adtechsumo.com/news/stackadapt-lets-advertisers-retarget-chatgpt-ad-viewers-on-ctv-and-dis-570ad5</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:28:08.000Z</news:publication_date><news:title>StackAdapt Enables Retargeting of ChatGPT Ad Viewers Across CTV and Display</news:title></news:news></url><url><loc>https://adtechsumo.com/news/amazon-calls-ai-usage-metrics-deeply-flawed-but-keeps-using-them-a27288</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:26:02.000Z</news:publication_date><news:title>Amazon Criticizes AI Usage Metrics but Continues Their Application</news:title></news:news></url><url><loc>https://adtechsumo.com/news/active-exploitation-alert-discover-tech-ad-tech-surveillance-campaign-3acded</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:23:09.000Z</news:publication_date><news:title>Ad Tech Surveillance Campaign Targets Starlink Users Through RTB Exploit</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-s-genie-4-simulates-people-who-talk-back-in-real-time-d96cd3</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:18:31.000Z</news:publication_date><news:title>Google Unveils Genie 4 for Real-Time Conversational AI Simulations</news:title></news:news></url><url><loc>https://adtechsumo.com/news/retail-and-commerce-media-networks-keep-sprouting-but-competition-test-0bfd6c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:13:23.000Z</news:publication_date><news:title>New Retail Media Networks Emerge Amid Intensifying Competition</news:title></news:news></url><url><loc>https://adtechsumo.com/news/applovin-app-flags-ctv-ad-transparency-gaps-as-it-unveils-new-data-pla-918aeb</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:10:52.000Z</news:publication_date><news:title>AppLovin Highlights CTV Ad Transparency Issues, Launches New Data Platform</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-begins-testing-ads-in-ai-mode-for-personal-intelligence-users-47d5fe</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:08:23.000Z</news:publication_date><news:title>Google Starts Testing Ads in AI Mode for Personal Intelligence Users</news:title></news:news></url><url><loc>https://adtechsumo.com/news/universal-ads-gains-12-partner-platforms-that-can-book-its-tv-ads-a5d8c3</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:04:34.000Z</news:publication_date><news:title>Universal Ads Expands TV Ad Access Through 12 New Partner Platforms</news:title></news:news></url><url><loc>https://adtechsumo.com/news/adroll-display-ad-prices-for-new-shoppers-drop-45-before-holidays-63fd80</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T21:01:29.000Z</news:publication_date><news:title>AdRoll Reports Significant Drop in Display Ad Prices for New Shoppers Ahead of Holidays</news:title></news:news></url><url><loc>https://adtechsumo.com/news/publicis-norway-says-adform-s-mcp-server-cuts-its-excel-prep-time-781f16</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:59:38.000Z</news:publication_date><news:title>Publicis Norway Reports Efficiency Gains With Adform&#39;s MCP Server</news:title></news:news></url><url><loc>https://adtechsumo.com/news/invoca-ai-agents-book-appointments-from-chats-started-in-google-search-6c50c7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:58:10.000Z</news:publication_date><news:title>Invoca AI Agents Now Book Appointments via Google Search Chat Integrations</news:title></news:news></url><url><loc>https://adtechsumo.com/news/iab-europe-keeps-volasim-listed-13-days-after-discover-tech-spyware-re-c9b0ec</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:56:10.000Z</news:publication_date><news:title>IAB Europe Maintains Volasim on TCF Vendor List Amid Spyware Concerns</news:title></news:news></url><url><loc>https://adtechsumo.com/news/taboola-gains-motorola-lockscreens-for-its-deeperdive-ai-answer-engine-428ed7</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:54:32.000Z</news:publication_date><news:title>Taboola&#39;s DeeperDive AI to Appear on Motorola Phone Lockscreens in Multiple Markets</news:title></news:news></url><url><loc>https://adtechsumo.com/news/magnite-springserve-publishers-gain-comscore-ad-targeting-without-view-3aa574</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:52:21.000Z</news:publication_date><news:title>Magnite SpringServe Publishers Access Comscore Ad Targeting Without Viewer IDs</news:title></news:news></url><url><loc>https://adtechsumo.com/news/triton-digital-s-seller-agent-books-otrium-audio-campaign-in-minutes-d3acf1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:50:19.000Z</news:publication_date><news:title>Triton Digital Automates Otrium Audio Campaign Booking With AI Buyer</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ad-spend-rose-on-9-of-the-top-10-mobile-media-sources-appsflyer-finds-6c8ea3</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:48:05.000Z</news:publication_date><news:title>AppsFlyer Reports Increased Ad Spend on Most Top Mobile Media Sources</news:title></news:news></url><url><loc>https://adtechsumo.com/news/applovin-app-stock-declines-while-market-improves-some-information-for-f325c1</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:45:02.000Z</news:publication_date><news:title>AppLovin Shares Fall Despite Broader Market Gains</news:title></news:news></url><url><loc>https://adtechsumo.com/news/only-12-of-top-us-app-store-apps-have-a-preview-video-admiral-media-fi-541f4a</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:39:49.000Z</news:publication_date><news:title>Few Top US App Store Apps Use Preview Videos or In-App Events, Study Finds</news:title></news:news></url><url><loc>https://adtechsumo.com/news/acast-s-north-america-sales-gain-54-to-overtake-europe-in-record-quart-2f4822</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:38:23.000Z</news:publication_date><news:title>Acast&#39;s North America Sales Surpass Europe Amid Strong Revenue Growth</news:title></news:news></url><url><loc>https://adtechsumo.com/news/youtube-holiday-playbook-cites-30-creator-ad-lift-with-no-source-dc38fc</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:34:08.000Z</news:publication_date><news:title>YouTube Holiday Guide Recommends Creator-Led Ads, Cites Unverified Lift Figures</news:title></news:news></url><url><loc>https://adtechsumo.com/news/is-applovin-app-undervalued-ahead-of-third-quarter-earnings-520a20</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T20:09:33.000Z</news:publication_date><news:title>AppLovin Faces Valuation Questions Ahead of Q3 Earnings Report</news:title></news:news></url><url><loc>https://adtechsumo.com/news/google-stock-sinks-as-ai-mode-pressures-search-ad-growth-42132c</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:36:14.000Z</news:publication_date><news:title>Google Stock Drops Amid Shift to AI-Driven Search Ad Formats</news:title></news:news></url><url><loc>https://adtechsumo.com/news/chile-s-data-protection-law-faces-delay-to-october-15-2027-bf5ae9</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:35:10.000Z</news:publication_date><news:title>Chile Postpones Implementation of New Data Protection Law to October 2027</news:title></news:news></url><url><loc>https://adtechsumo.com/news/sheerid-43-of-shoppers-would-drop-a-discount-that-asks-for-a-national-976150</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:31:57.000Z</news:publication_date><news:title>SheerID Finds Many Shoppers Abandon Discounts When Asked for National ID</news:title></news:news></url><url><loc>https://adtechsumo.com/news/samsung-tvs-gain-over-90-more-casual-and-party-gamers-in-north-america-809375</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:24:29.000Z</news:publication_date><news:title>Samsung TVs See Surge in Casual and Party Gamers in North America</news:title></news:news></url><url><loc>https://adtechsumo.com/news/ai-was-involved-in-52-of-ad-fraud-schemes-adex-flagged-in-2026-d8a770</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:24:28.000Z</news:publication_date><news:title>ADEX Reports AI Involved in Over Half of Ad Fraud Schemes in 2026</news:title></news:news></url><url><loc>https://adtechsumo.com/news/vab-puts-us-ad-dollars-spent-on-ai-slop-at-up-to-978-7-million-93cca2</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:22:44.000Z</news:publication_date><news:title>VAB Estimates Nearly $1 Billion in US Ad Spend Lost to AI-Generated Low-Quality Content</news:title></news:news></url><url><loc>https://adtechsumo.com/news/temu-faces-4-month-eu-deadline-to-redo-risk-assessment-after-200m-fine-0da5de</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:18:44.000Z</news:publication_date><news:title>Temu Ordered to Revise EU Marketplace Risk Assessment After €200m Fine</news:title></news:news></url><url><loc>https://adtechsumo.com/news/meta-says-andromeda-lifted-facebook-conversions-2-4-since-2025-cac969</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:17:08.000Z</news:publication_date><news:title>Meta Reports Andromeda AI Improved Facebook Ad Conversions by 2.4% Since 2025</news:title></news:news></url><url><loc>https://adtechsumo.com/news/hochul-signs-law-barring-human-posing-ai-chatbots-for-under-18s-a8fd6d</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:10:38.000Z</news:publication_date><news:title>New York Bans AI Chatbots Posing as Humans for Users Under 18</news:title></news:news></url><url><loc>https://adtechsumo.com/news/norwegian-court-temporarily-blocks-meta-s-new-terms-after-10-media-gro-14d024</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:08:07.000Z</news:publication_date><news:title>Norwegian Court Halts Meta’s New Terms After Lawsuit by Media Groups</news:title></news:news></url><url><loc>https://adtechsumo.com/news/trade-desk-advertisers-gain-isp-and-carrier-targeting-from-digital-env-ae4674</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:01:53.000Z</news:publication_date><news:title>The Trade Desk Adds ISP and Carrier Targeting via Digital Envoy Partnership</news:title></news:news></url><url><loc>https://adtechsumo.com/news/conde-nast-s-q4-ad-business-is-forecast-to-fall-short-by-over-35-milli-7f4e37</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T19:00:00.000Z</news:publication_date><news:title>Condé Nast Projects Q4 Ad Revenue Shortfall Exceeding $35 Million</news:title></news:news></url><url><loc>https://adtechsumo.com/news/sprinklr-opens-beta-of-six-ai-agents-that-turn-briefs-into-campaigns-fa42c3</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T18:59:01.000Z</news:publication_date><news:title>Sprinklr Launches Beta of Six AI Agents for Automated Campaign Creation</news:title></news:news></url><url><loc>https://adtechsumo.com/news/report-ctv-ad-buyers-face-a-dearth-of-information-on-content-1ecdd4</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T18:55:40.000Z</news:publication_date><news:title>CTV Ad Buyers Struggle With Limited Access to Content Information</news:title></news:news></url><url><loc>https://adtechsumo.com/news/rbc-cut-its-applovin-target-to-500-it-still-sees-93-upside-665419</loc><news:news><news:publication><news:name>AdTech Sumo</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-28T18:51:38.000Z</news:publication_date><news:title>RBC Lowers AppLovin Price Target but Maintains Strong Growth Outlook</news:title></news:news></url></urlset>