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tradinghttps://adtechsumo.com/news/sportvot-expands-ctv-distribution-as-it-targets-wider-audience-for-eme-194e6aAdTech Sumoen2026-10-08T06:30:00.000ZSportVot Expands Connected TV Reach to Grow Audience for Emerging Sportshttps://adtechsumo.com/news/at-the-center-of-attention-where-netflix-ads-is-headed-in-its-fourth-y-e24054AdTech Sumoen2026-10-08T06:01:26.000ZNetflix maps out next steps for its ads business as the ad tier turns four in Japanhttps://adtechsumo.com/news/meta-deploys-ai-tools-to-detect-child-abuse-ads-says-it-actioned-5-3-m-61bd3fAdTech Sumoen2026-10-08T06:01:24.000ZMeta Uses AI to Identify and Remove Child Abuse-Linked Ads in Indiahttps://adtechsumo.com/news/digest-openai-launches-visual-ads-in-chatgpt-51cffcAdTech Sumoen2026-10-08T05:50:02.000ZOpenAI Introduces Visual Ads Within ChatGPT Image Generationhttps://adtechsumo.com/news/brands-move-closer-to-the-moment-of-choice-as-ai-and-retail-media-conv-9adf06AdTech Sumoen2026-10-08T05:02:27.000ZAI and Retail Media Integration Brings Brands Closer to Consumer Purchase Decisionshttps://adtechsumo.com/news/fake-chatgpt-gemini-claude-ad-portals-steal-mfa-https-tech-insider-org-6213a0AdTech Sumoen2026-10-08T05:00:32.000ZFake AI Ad Portals Impersonate ChatGPT, Gemini, Claude to Steal MFA Credentialshttps://adtechsumo.com/news/apple-asks-the-trade-desk-to-test-an-ios-27-2-build-that-may-unblock-a-faf8ccAdTech Sumoen2026-10-08T04:49:10.000ZApple Invites The Trade Desk to Test iOS 27.2 Beta for Potential Ad Unblockinghttps://adtechsumo.com/news/how-the-oaaa-is-guiding-dooh-through-its-next-stage-of-programmatic-ev-fbd273AdTech Sumoen2026-10-08T04:45:07.000ZOAAA Supports Programmatic Growth in Digital Out-of-Home Advertisinghttps://adtechsumo.com/news/will-chatgpt-ads-open-a-new-lane-for-adveritas-asx-av1-75e22dAdTech Sumoen2026-10-08T04:45:00.000ZPotential Impact of ChatGPT Ads on Adveritas (ASX:AV1) 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Sumoen2026-10-08T04:01:00.000ZOpenAI Promotes ChatGPT Ads as Beneficial for Societyhttps://adtechsumo.com/news/apple-s-safari-ad-tech-blocklist-sends-publishers-back-to-iab-tech-lab-b01db3AdTech Sumoen2026-10-08T04:01:00.000ZApple’s Safari Ad Tech Blocklist Pushes Publishers Toward IAB Tech Lab’s Trusted Serverhttps://adtechsumo.com/news/inside-agency-ok-future-s-ai-pressure-cooker-experiment-with-goodwipes-a05a0aAdTech Sumoen2026-10-08T04:01:00.000ZOK Future Agency Uses AI to Accelerate Goodwipes Campaign Productionhttps://adtechsumo.com/news/as-agencies-push-agentic-media-future-execs-work-to-ward-off-client-ro-632931AdTech Sumoen2026-10-08T04:01:00.000ZAgencies Embrace Agentic Media Tools Amid Client Concernshttps://adtechsumo.com/news/as-iphone-adoption-spreads-across-bharat-marketers-double-down-on-appl-94cb98AdTech Sumoen2026-10-08T03:35:40.000ZiPhone adoption spreads across India as marketers boost Apple Search Ads spendinghttps://adtechsumo.com/news/ctv-still-a-metro-heavy-market-cannot-replace-linear-tv-s-reach-yet-vd-e98a07AdTech Sumoen2026-10-08T03:16:01.000ZCTV Adoption Remains Concentrated in Metro Areas, Lags Behind Linear TV Reachhttps://adtechsumo.com/news/marketers-and-agencies-summoned-to-come-to-grips-with-agentic-buying-25ef22AdTech Sumoen2026-10-08T00:58:42.000ZMarketers and agencies urged to get to grips with agentic buyinghttps://adtechsumo.com/news/fake-chatgpt-gemini-claude-ads-steal-mfa-2026-5adc6dAdTech Sumoen2026-10-08T00:53:57.000ZFake AI Ads Impersonate ChatGPT, Gemini, and Claude to Steal MFA Credentialshttps://adtechsumo.com/news/better-media-measurement-starts-with-business-questions-iab-s-matt-sha-61045cAdTech Sumoen2026-10-07T23:14:52.000ZIAB’s Matt Shapo Highlights Need for Clear Business Goals in Media Measurementhttps://adtechsumo.com/news/lg-ad-solutions-partners-with-best-buy-ads-to-target-connect-premium-l-bba028AdTech Sumoen2026-10-07T23:13:25.000ZLG Ad Solutions and Best Buy Ads Partner to Offer Premium LG TV Inventory for Retail Mediahttps://adtechsumo.com/news/fouanalytics-and-fraud0-partner-to-bring-automated-google-ads-refunds-65543cAdTech Sumoen2026-10-07T21:51:00.000ZFouAnalytics and fraud0 Launch Automated Google Ads Refunds for Major Advertisershttps://adtechsumo.com/news/events-ooh-and-retail-media-lead-australia-s-media-hiring-rebound-6af58cAdTech Sumoen2026-10-07T21:32:04.000ZEvents, OOH and retail media drive Australia's media hiring reboundhttps://adtechsumo.com/news/openai-to-test-visual-ads-in-chatgpt-image-creation-06c87aAdTech Sumoen2026-10-07T21:00:00.000ZOpenAI Plans to Test Visual Ads in ChatGPT Image Generationhttps://adtechsumo.com/news/does-the-fall-in-applovin-stock-change-anything-75ff8fAdTech Sumoen2026-10-07T20:33:40.000ZAppLovin Stock Drops: Market Reaction to Performancehttps://adtechsumo.com/news/applovin-to-announce-third-quarter-2026-results-d1d6ceAdTech Sumoen2026-10-07T20:05:00.000ZAppLovin to Report Third Quarter 2026 Financial Resultshttps://adtechsumo.com/news/google-says-fake-author-profiles-signal-a-low-quality-page-90953dAdTech Sumoen2026-10-07T19:53:55.000ZGoogle flags fake author profiles as low-quality signal in search rater guidelineshttps://adtechsumo.com/news/explaining-magnite-83431aAdTech Sumoen2026-10-07T19:51:45.000ZExplainer: Magnite, the sell-side platform built from Rubicon Project and Telariahttps://adtechsumo.com/news/explaining-first-party-data-b2c2eeAdTech Sumoen2026-10-07T19:49:59.000ZExplainer: What first-party data is and why advertisers collect ithttps://adtechsumo.com/news/explaining-home-screen-advertising-48599bAdTech Sumoen2026-10-07T19:48:21.000ZHome screen advertising puts paid placements on smart TV launchers before apps openhttps://adtechsumo.com/news/explaining-springserve-25bce2AdTech Sumoen2026-10-07T19:45:37.000ZWhat SpringServe Does in the Connected TV Ad Supply Chainhttps://adtechsumo.com/news/prosiebensat-1-opens-self-service-tv-ads-to-smaller-german-firms-be014fAdTech Sumoen2026-10-07T19:14:31.000ZProSiebenSat.1 Launches Self-Service TV Ad Platform for Mid-Sized German Advertisershttps://adtechsumo.com/news/best-buy-ads-lg-ad-solutions-collaborate-to-expand-us-retail-media-adv-bafd16AdTech Sumoen2026-10-07T19:04:30.000ZBest Buy Ads and LG Ad Solutions Partner to Grow Retail Media on LG TVshttps://adtechsumo.com/news/vizio-says-viewing-hours-on-its-free-service-rose-58-in-a-year-a02e4fAdTech Sumoen2026-10-07T18:56:31.000ZVIZIO Reports 58% Jump in Free Streaming Viewing Hours Across 32M Active Deviceshttps://adtechsumo.com/news/ads-uploader-17-5-of-36-289-meta-ad-batches-came-from-ai-agents-580272AdTech Sumoen2026-10-07T18:54:51.000ZAI Agents Now Upload Nearly 1 in 5 Meta Ad Batches, Vendor Data Showshttps://adtechsumo.com/news/anthropic-haiku-5-5-costs-90-less-than-4-5-for-prompts-to-100-000-toke-ce3234AdTech Sumoen2026-10-07T18:52:05.000ZAnthropic Cuts Haiku 5.5 Pricing 90%, Halves Sonnet 5.5 Cache Read Costshttps://adtechsumo.com/news/kargo-says-self-serve-karlo-lifted-ad-recall-21-in-ad-council-campaign-ed542dAdTech Sumoen2026-10-07T18:48:45.000ZKargo's Self-Serve Karlo Platform Reports 21% Ad Recall Lift in Ad Council Testhttps://adtechsumo.com/news/lg-ad-solutions-puts-home-screen-ad-slots-on-best-buy-s-ad-network-eafddeAdTech Sumoen2026-10-07T18:46:36.000ZLG Ad Solutions Opens Home Screen Ad Slots Via Best Buy's Retail Media Networkhttps://adtechsumo.com/news/land-o-lakes-getty-and-clear-channel-bring-rural-images-to-times-squar-6966a8AdTech Sumoen2026-10-07T18:35:28.000ZLand O'Lakes and Getty Images Take Rural US Imagery to Times Square Billboardshttps://adtechsumo.com/news/google-s-synthid-detector-gains-public-access-and-covers-4-companies-eb9a13AdTech Sumoen2026-10-07T18:33:22.000ZGoogle Opens SynthID Detector to Public, Expands Coverage to Four Firmshttps://adtechsumo.com/news/skydance-is-a-new-media-giant-chatgpt-s-new-ads-and-amazon-delivery-dr-c0690aAdTech Sumoen2026-10-07T18:32:57.000ZChatGPT Introduces Advertising, Signaling New Revenue Streamhttps://adtechsumo.com/news/deepintent-gains-131-survey-based-healthcare-audiences-from-tunnl-a6dd92AdTech Sumoen2026-10-07T18:31:27.000ZDeepIntent Adds 131 Survey-Based Healthcare Audiences from Tunnlhttps://adtechsumo.com/news/best-buy-ads-expands-reach-with-lg-tv-advertising-partnership-7269dcAdTech Sumoen2026-10-07T18:15:17.000ZBest Buy Ads Partners With LG to Expand TV Advertising Reachhttps://adtechsumo.com/news/pubmatic-appoints-megan-ramm-as-global-chief-revenue-officer-0b3fd0AdTech Sumoen2026-10-07T18:05:38.000ZPubMatic Names Megan Ramm as Global Chief Revenue Officerhttps://adtechsumo.com/news/walmart-nyse-wmt-leverages-purchase-data-to-build-a-dominant-retail-me-57ad99AdTech Sumoen2026-10-07T18:02:00.000ZWalmart Uses Shopper Data to Expand Its Retail Media Businesshttps://adtechsumo.com/news/love-s-retail-media-campaign-drives-beverage-lift-59c8e5AdTech Sumoen2026-10-07T17:33:19.000ZLove's Retail Media Campaign Boosts Beverage Saleshttps://adtechsumo.com/news/weight-watchers-chatgpt-ads-cpa-ran-15-3-below-benchmark-dv-says-9b6d02AdTech Sumoen2026-10-07T17:32:47.000ZWeight Watchers' ChatGPT Ad Campaign Achieves Lower CPA Than Benchmark, Says DV