https://adtechsumo.com/news/digital-turbine-apps-files-to-offer-multiple-securities-amid-s-a69462AdTech Sumoen2026-10-01T21:18:02.000ZDigital Turbine Files to Offer Multiple Securities in New Filinghttps://adtechsumo.com/news/applovin-vs-the-trade-desk-which-adtech-stock-is-a-better-buy-in-2026-574aa0AdTech Sumoen2026-10-01T20:31:11.000ZAppLovin and The Trade Desk Compared as Ad Tech Investment Options in 2026https://adtechsumo.com/news/google-faces-3-2-billion-damage-claims-on-ad-tech-monopoly-ed6aa8AdTech Sumoen2026-10-01T20:04:37.000ZGoogle Confronted With $3.2 Billion Damages Claim Over Ad-Tech Monopoly Allegationshttps://adtechsumo.com/news/iab-europe-publishes-stricter-ctv-measurement-framework-d7490cAdTech Sumoen2026-10-01T19:42:05.000ZIAB Europe Releases Enhanced Measurement Standards for Connected TVhttps://adtechsumo.com/news/apple-takes-a-bite-out-of-programmatic-3460d3AdTech Sumoen2026-10-01T19:31:40.000ZApple's iOS Update Blocks The Trade Desk Ads on Safari, Impacting Programmatichttps://adtechsumo.com/news/google-could-face-3-2b-in-damages-over-ad-tech-monopoly-federal-judge-1a07bbAdTech Sumoen2026-10-01T19:13:00.000ZFederal Judge Rules Google May Owe $3.2B in Ad-Tech Monopoly Damageshttps://adtechsumo.com/news/google-faces-a-640-million-euro-damages-claim-over-its-ad-tech-monopol-04e95dAdTech Sumoen2026-10-01T19:02:53.000ZGoogle Hit With €640 Million Damages Claim Over Ad Tech Monopoly Allegationshttps://adtechsumo.com/news/chatgpt-ads-are-growing-fast-but-advertisers-are-still-testing-8974fcAdTech Sumoen2026-10-01T18:59:30.000ZChatGPT Ads See Rapid Growth as Advertisers Continue Experimentinghttps://adtechsumo.com/news/are-brands-shifting-from-media-metrics-to-business-outcomes-merlin-cou-922bdaAdTech Sumoen2026-10-01T18:30:08.000ZBrands Consider Moving Focus From Media Metrics to Business Outcomeshttps://adtechsumo.com/news/alphabet-s-google-must-face-3-2-billion-publisher-ad-tech-claims-judge-1433deAdTech Sumoen2026-10-01T18:27:31.000ZUK Judge Allows $3.2 Billion Ad-Tech Lawsuit Against Google by Publishershttps://adtechsumo.com/news/security-researchers-discover-fake-chatgpt-ads-that-trick-you-into-dow-f72738AdTech Sumoen2026-10-01T18:23:33.000ZResearchers Find Fake ChatGPT Ads Spreading Malwarehttps://adtechsumo.com/news/publishers-google-ad-tech-antitrust-claims-clear-a-major-legal-hurdle-0f7c43AdTech Sumoen2026-10-01T18:04:00.000ZPublishers’ Google Ad-Tech Antitrust Claims Advance in Courthttps://adtechsumo.com/news/almost-half-of-grocers-are-underutilizing-retail-media-study-89b11bAdTech Sumoen2026-10-01T17:45:47.000ZStudy Finds Nearly Half of Grocers Not Fully Leveraging Retail Mediahttps://adtechsumo.com/news/applovin-app-stock-may-still-have-upside-despite-ai-lawsuit-pressure-280c0cAdTech Sumoen2026-10-01T17:40:07.000ZAppLovin Faces AI Lawsuit but Stock May Retain Growth Potentialhttps://adtechsumo.com/news/improving-om-sdk-performance-and-reliability-on-android-with-sandboxed-02da7cAdTech Sumoen2026-10-01T17:31:45.000ZEnhancing OM SDK on Android Using Sandboxed JavaScript Executionhttps://adtechsumo.com/news/google-to-face-3-2-billion-damage-claims-over-ad-tech-monopoly-ff5bb5AdTech Sumoen2026-10-01T16:49:33.000ZGoogle Faces $3.2 Billion in Damage Claims Over Alleged Ad-Tech Monopolyhttps://adtechsumo.com/news/microsoft-advertising-adds-hubspot-integration-ahead-of-holiday-season-16db85AdTech Sumoen2026-10-01T16:18:00.000ZMicrosoft Advertising Integrates with HubSpot Ahead of Holiday Seasonhttps://adtechsumo.com/news/applovin-stock-drops-3-as-wells-fargo-questions-e-commerce-growth-from-46534aAdTech Sumoen2026-10-01T16:14:54.000ZAppLovin Shares Fall After Wells Fargo Raises Concerns Over Pixel E-Commerce Growthhttps://adtechsumo.com/news/applovin-falls-3-as-wells-fargo-calls-pixel-install-spike-a-false-star-c45b0eAdTech Sumoen2026-10-01T16:02:00.000ZAppLovin Shares Drop After Analyst Flags Pixel Install Surge as Misleadinghttps://adtechsumo.com/news/why-agencies-think-they-shouldn-t-own-agentic-ai-tools-or-the-data-use-35f4d6AdTech Sumoen2026-10-01T16:00:49.000ZAgencies Rethink Ownership of Agentic AI Tools and Underlying Datahttps://adtechsumo.com/news/google-gets-to-keep-its-adtech-stack-intact-does-the-trade-desk-s-pitc-b5036bAdTech Sumoen2026-10-01T16:00:32.000ZGoogle Retains Full Ad Tech Stack After DOJ Battle, Impacting Trade Desk Positioninghttps://adtechsumo.com/news/instead-of-ai-insights-replacing-ad-measurement-think-of-attribution-a-150bcdAdTech Sumoen2026-10-01T15:41:53.000ZAI Models Are Now Central to Ad Campaign Measurement and Attributionhttps://adtechsumo.com/news/how-ahold-delhaize-is-tapping-ai-to-improve-retail-media-a9d4b2AdTech Sumoen2026-10-01T15:18:37.000ZAhold Delhaize Uses AI to Enhance Its Retail Media Offeringshttps://adtechsumo.com/news/kroger-takes-key-step-forward-in-tying-retail-media-creative-with-digi-3caf6aAdTech Sumoen2026-10-01T15:18:36.000ZKroger Advances Integration of Retail Media Creative With Digital Saleshttps://adtechsumo.com/news/openx-appoints-john-rogers-as-svp-of-global-publisher-development-7b639cAdTech Sumoen2026-10-01T15:11:06.000ZOpenX Hires John Rogers as Senior VP of Global Publisher Developmenthttps://adtechsumo.com/news/research-analysis-iab-study-says-43-of-marketers-underuse-in-store-ret-00a955AdTech Sumoen2026-10-01T15:08:46.000ZIAB Study Finds 43% of Marketers Not Fully Leveraging In-Store Retail Mediahttps://adtechsumo.com/news/publishers-clear-major-hurdle-in-google-ad-tech-antitrust-fight-557a39AdTech Sumoen2026-10-01T14:59:25.000ZPublishers Achieve Key Progress in Google Ad-Tech Antitrust Casehttps://adtechsumo.com/news/bell-media-brings-ai-video-creation-to-its-self-serve-ad-platform-0c0680AdTech Sumoen2026-10-01T14:54:11.000ZBell Media Integrates AI Video Creation Into Self-Serve Ad Platformhttps://adtechsumo.com/news/comcast-advertising-research-reveals-how-tv-and-streaming-drive-result-34b839AdTech Sumoen2026-10-01T14:34:17.000ZComcast Advertising Study Highlights TV and Streaming's Impact on Ad Performancehttps://adtechsumo.com/news/openai-wants-chatgpt-ads-personalized-with-user-memory-5c2601AdTech Sumoen2026-10-01T14:26:18.000ZOpenAI Explores Personalized ChatGPT Ads Using User Memoryhttps://adtechsumo.com/news/viant-expands-direct-access-11-rate-viant-technology-stock-5083e9AdTech Sumoen2026-10-01T14:22:45.000ZViant Expands Direct Access Offering Amid Analyst Ratings Updatehttps://adtechsumo.com/news/850-fake-chatgpt-ads-on-google-trick-windows-users-into-installing-mal-4aa429AdTech Sumoen2026-10-01T14:03:45.000ZOver 850 Fake ChatGPT Ads on Google Distribute Malware to Windows Usershttps://adtechsumo.com/news/datadome-joins-experian-agent-trusttm-ecosystem-to-add-continuous-inte-47753fAdTech Sumoen2026-10-01T13:49:40.000ZDataDome Partners With Experian to Enhance Agentic Commerce Verificationhttps://adtechsumo.com/news/how-ai-is-changing-the-value-of-media-70a62fAdTech Sumoen2026-10-01T13:43:52.000ZAI Adoption Shifts Media Planning and Reveals Industry Insightshttps://adtechsumo.com/news/introducing-aimm-forum-1b4bcdAdTech Sumoen2026-10-01T13:38:32.000ZAIMM Forum Launches to Unite AI Leaders in Media and Marketinghttps://adtechsumo.com/news/gvtlabs-launches-askgvt-to-make-video-searchable-40cfdcAdTech Sumoen2026-10-01T13:29:41.000ZGVTLabs Introduces AskGVT Tool for Enhanced Video Search Capabilitieshttps://adtechsumo.com/news/hallmark-gives-advertisers-early-holiday-gift-outcomes-based-measureme-87b1d2AdTech Sumoen2026-10-01T13:11:06.000ZHallmark Partners With iSpot for Outcomes-Based Ad Measurementhttps://adtechsumo.com/news/lacuna-ads-connects-supply-demand-to-drive-programmatic-growth-32781eAdTech Sumoen2026-10-01T13:01:26.000ZLacuna Ads Launches Platform to Bridge Supply and Demand in Programmatic Advertisinghttps://adtechsumo.com/news/jamloop-launches-verified-supplytm-to-bring-greater-transparency-and-a-dece7aAdTech Sumoen2026-10-01T13:00:00.000ZJamloop Introduces Verified Supply for Enhanced Transparency in CTV Advertisinghttps://adtechsumo.com/news/openx-names-roku-veteran-john-rogers-svp-of-global-publisher-developme-f3556cAdTech Sumoen2026-10-01T12:52:47.000ZOpenX Appoints John Rogers as SVP of Global Publisher Developmenthttps://adtechsumo.com/news/applovin-shows-strong-q2-growth-and-attractive-valuation-under-300-des-57f700AdTech Sumoen2026-10-01T12:46:27.000ZAppLovin Reports Strong Q2 Growth Amid Mixed Market Responsehttps://adtechsumo.com/news/slovenian-broadcaster-taps-synamedia-for-local-ads-on-its-internationa-2d7147AdTech Sumoen2026-10-01T12:45:42.000ZSlovenian Broadcaster Uses Synamedia to Deliver Local Ads on International Channelshttps://adtechsumo.com/news/in-store-media-is-evolving-beyond-shopper-marketing-iab-and-grocery-tv-7aafecAdTech Sumoen2026-10-01T12:31:00.000ZIAB and Grocery TV Highlight Evolution of In-Store Media Beyond Shopper Marketinghttps://adtechsumo.com/news/fixing-the-back-office-problem-that-eats-into-agency-margins-69e74bAdTech Sumoen2026-10-01T12:00:23.000ZDigital Ad Agencies Struggle With Outdated Financial Reconciliation Processeshttps://adtechsumo.com/news/multiscreen-tv-ad-campaigns-double-incremental-return-on-ad-spend-says-1a3c40AdTech Sumoen2026-10-01T12:00:00.000ZComcast Study Finds Multiscreen TV Ad Campaigns Boost Incremental ROAShttps://adtechsumo.com/news/commerceiq-brings-ai-powered-retail-media-management-to-chewy-ads-78fa8aAdTech Sumoen2026-10-01T12:00:00.000ZCommerceIQ Launches AI Retail Media Management for Chewy Adshttps://adtechsumo.com/news/sa-advertisers-lose-up-to-r12bn-a-year-to-ad-fraud-7ca574AdTech Sumoen2026-10-01T11:41:00.000ZSouth African Advertisers Face Up to R12 Billion in Annual Ad Fraud Losseshttps://adtechsumo.com/news/global-brands-are-ditching-labour-based-agency-fees-finds-wfa-8dddc9AdTech Sumoen2026-10-01T10:59:14.000ZGlobal Brands Shift Away From Labour-Based Agency Fee Modelshttps://adtechsumo.com/news/amazon-just-unveiled-an-ai-arsenal-brands-were-more-excited-by-new-rev-c7c179AdTech Sumoen2026-10-01T10:17:18.000ZAmazon Launches AI Tools, Brands Focus on Enhanced Review Featureshttps://adtechsumo.com/news/lacuna-launches-integrated-programmatic-advertising-ecosystem-3f4a47AdTech Sumoen2026-10-01T10:08:51.000ZLacuna Introduces Integrated Programmatic Advertising Ecosystemhttps://adtechsumo.com/news/beyond-the-small-screen-haleon-s-move-into-programmatic-dooh-5c8945AdTech Sumoen2026-10-01T10:05:45.000ZHaleon Expands Advertising with Programmatic Digital Out-of-Homehttps://adtechsumo.com/news/research-connected-tv-reaches-35-4m-italians-fbca1aAdTech Sumoen2026-10-01T10:03:22.000ZConnected TV Audience in Italy Reaches 35.4 Million, Research Findshttps://adtechsumo.com/news/zefr-reddit-partner-to-give-advertisers-deeper-insights-3066f9AdTech Sumoen2026-10-01T10:00:40.000ZZefr and Reddit Collaborate to Enhance Advertiser Insightshttps://adtechsumo.com/news/european-tv-initiative-sets-out-proposals-to-tackle-programmatic-barri-04f28eAdTech Sumoen2026-10-01T09:57:44.000ZEuropean TV Group Proposes Solutions to Programmatic Advertising Challengeshttps://adtechsumo.com/news/lacuna-introduces-programmatic-advertising-ecosystem-with-lacuna-ads-f20183AdTech Sumoen2026-10-01T09:56:39.000ZLacuna Launches Programmatic Advertising Platform 'Lacuna Ads'https://adtechsumo.com/news/particular-audience-launches-trade-media-solution-to-bring-trade-marke-0a5320AdTech Sumoen2026-10-01T09:52:40.000ZParticular Audience Unveils Digital Trade Media Solution for Trade Marketinghttps://adtechsumo.com/news/top-6-adtech-tools-this-week-daivid-searchable-multiply-audienceprojec-3d5e9dAdTech Sumoen2026-10-01T08:52:42.000ZSix Ad Tech Tools Highlighted for Their Recent Innovationshttps://adtechsumo.com/news/zefr-and-reddit-partner-to-give-advertisers-deeper-insights-and-more-p-d3d72eAdTech Sumoen2026-10-01T08:41:54.000ZZefr and Reddit Partner to Enhance Advertiser Brand Safety and Insightshttps://adtechsumo.com/news/reddit-to-shut-rss-feeds-close-public-api-as-ai-bots-scrape-its-data-1ef2d9AdTech Sumoen2026-10-01T08:41:40.000ZReddit to Disable RSS Feeds and Public API to Curb Data Scraping by AI Botshttps://adtechsumo.com/news/mediaocean-announces-prisma-direct-integration-with-warner-bros-discov-e8046bAdTech Sumoen2026-10-01T08:34:15.000ZMediaocean Integrates Prisma Direct with Warner Bros. Discovery Advertisinghttps://adtechsumo.com/news/yext-signs-definitive-agreement-to-acquire-flamel-ai-extending-its-age-9d155fAdTech Sumoen2026-10-01T08:26:59.000ZYext to Acquire Flamel.ai, Expanding Into Localized Paid Media Campaignshttps://adtechsumo.com/news/adding-store-locators-to-dooh-ads-lifts-cpg-purchase-intent-by-over-11-064aeaAdTech Sumoen2026-10-01T08:03:36.000ZStudy Finds Store Locators in DOOH Ads Boost CPG Purchase Intent by Over 110%https://adtechsumo.com/news/how-fmcg-brands-are-rebuilding-media-mix-around-ctv-and-retail-media-302651AdTech Sumoen2026-10-01T08:00:55.000ZFMCG Brands Shift Media Strategies Toward CTV and Retail Media Channelshttps://adtechsumo.com/news/digest-apple-blocks-trade-desk-ads-on-safari-applovin-and-unity-locked-45b47aAdTech Sumoen2026-10-01T08:00:00.000ZApple Blocks Trade Desk Ads on Safari; AppLovin and Unity in Data Disputehttps://adtechsumo.com/news/chef-simon-quadruples-revenue-per-page-with-opti-digital-4f4fc9AdTech Sumoen2026-10-01T08:00:00.000ZChef Simon Sees Fourfold Increase in Page Revenue Using Opti Digitalhttps://adtechsumo.com/news/jiostar-wants-fans-to-ask-chatgpt-during-live-matches-where-does-fans-45f07bAdTech Sumoen2026-10-01T07:53:13.000ZJioHotstar Expands ChatGPT Integration for Live Sports, Raising Data Privacy Concernshttps://adtechsumo.com/news/athul-prabhu-programmatic-s-next-value-creator-is-the-intelligent-supp-b96f3cAdTech Sumoen2026-10-01T07:40:06.000ZIntelligent Supply Side Poised to Drive Next Wave of Programmatic Valuehttps://adtechsumo.com/news/ai-disclosure-experience-how-brands-can-label-ai-interactions-without-57a848AdTech Sumoen2026-10-01T07:37:48.000ZBrands Explore Effective Ways to Disclose AI Use in Customer Interactionshttps://adtechsumo.com/news/iab-europe-launches-ctv-measurement-framework-and-transparency-princip-e925e8AdTech Sumoen2026-10-01T07:00:00.000ZIAB Europe Releases Connected TV Measurement Framework and Transparency Principleshttps://adtechsumo.com/news/townsquare-lakes-media-partner-on-digital-advertising-920682AdTech Sumoen2026-10-01T06:47:00.000ZTownsquare and Lakes Media Form Partnership for Digital Advertisinghttps://adtechsumo.com/news/after-dish-tv-nelen-enters-connected-tv-space-with-broadcaster-partner-7662cdAdTech Sumoen2026-10-01T06:19:14.000ZNelen Expands Into Connected TV Through Broadcaster Partnershipshttps://adtechsumo.com/news/newsom-bans-one-kind-of-private-web-tracking-lawsuit-as-claims-near-4-714102AdTech Sumoen2026-10-01T05:46:37.000ZCalifornia Limits Private Lawsuits Over Web Tracking Under Section 638.51https://adtechsumo.com/news/programmatic-is-dumbing-down-creative-and-ai-alone-will-not-fix-it-rob-b68654AdTech Sumoen2026-10-01T05:25:27.000ZConcerns Raised Over Programmatic Advertising's Impact on Creative Qualityhttps://adtechsumo.com/news/explaining-click-through-rate-1ec502AdTech Sumoen2026-10-01T05:13:41.000ZUnderstanding Click-Through Rate in Digital Advertisinghttps://adtechsumo.com/news/bonn-group-becomes-first-bread-brand-to-advertise-on-chatgpt-ads-in-in-fd29f5AdTech Sumoen2026-10-01T05:05:18.000ZBonn Group Launches ChatGPT Ads Campaign as First Bread Brand in Indiahttps://adtechsumo.com/news/nyse-suspends-getty-images-with-1-47bn-of-debt-and-12-cent-shares-adcb33AdTech Sumoen2026-10-01T05:01:31.000ZNYSE Suspends Getty Images Trading Amid Debt Crisis and Falling Share Pricehttps://adtechsumo.com/news/tv-creates-the-craving-commerce-closes-the-sale-wpp-on-the-changing-me-cd0b65AdTech Sumoen2026-10-01T04:40:55.000ZWPP Discusses Evolving Media Funnel Linking TV and Commercehttps://adtechsumo.com/news/putting-a-price-on-publisher-value-twitch-s-new-ai-is-too-safe-to-hand-66106fAdTech Sumoen2026-10-01T04:03:57.000ZGoogle Tests Pay-Per-Value Model for Publishers; Twitch Launches New AI Toolhttps://adtechsumo.com/news/as-ai-slop-spreads-pixability-offers-a-way-to-root-it-out-on-youtube-2bad5cAdTech Sumoen2026-10-01T04:01:00.000ZPixability Launches Tool to Detect and Remove AI-Generated Content on YouTubehttps://adtechsumo.com/news/in-graphic-detail-where-brands-stand-when-ai-agents-do-the-shopping-de5e41AdTech Sumoen2026-10-01T04:01:00.000ZBrands Face New Challenges as AI Agents Influence Shopping Decisionshttps://adtechsumo.com/news/media-briefing-publishers-are-turning-geo-from-an-experiment-into-a-bu-aeed9eAdTech Sumoen2026-10-01T04:01:00.000ZPublishers Develop GEO as a Revenue Stream for AI-Driven Brand Visibilityhttps://adtechsumo.com/news/openai-s-measurement-gaps-are-keeping-chatgpt-ads-budgets-at-test-leve-affca7AdTech Sumoen2026-10-01T04:01:00.000ZMeasurement Challenges Limit ChatGPT Ad Budgets to Testing Phasehttps://adtechsumo.com/news/amazon-wants-to-own-the-long-game-in-ad-measurement-0861e6AdTech Sumoen2026-10-01T04:01:00.000ZAmazon Seeks to Strengthen Its Position in Ad Measurementhttps://adtechsumo.com/news/how-mcdonald-s-is-rewriting-the-retail-media-menu-marketing-interactiv-d59c1dAdTech Sumoen2026-10-01T03:10:42.000ZMcDonald’s Expands Its Approach to Retail Media Strategieshttps://adtechsumo.com/news/liveramp-expands-openai-deal-with-first-party-data-targeting-4ed65cAdTech Sumoen2026-10-01T03:05:53.000ZLiveRamp Broadens OpenAI Partnership to Enable First-Party Data Targetinghttps://adtechsumo.com/news/why-mcdonald-s-retail-media-network-is-something-more-brands-should-co-5065f7AdTech Sumoen2026-10-01T02:25:28.000ZMcDonald's Retail Media Network Highlighted as Model for Other Brandshttps://adtechsumo.com/news/amazon-gives-ads-platform-ai-overhaul-expands-alexa-s-branded-conversa-548f16AdTech Sumoen2026-10-01T01:42:23.000ZAmazon Updates Ads Platform With AI and Expands Alexa Branded Conversationshttps://adtechsumo.com/news/tiktok-cracks-down-on-get-paid-to-scam-ads-on-the-platform-75ece1AdTech Sumoen2026-10-01T01:16:57.000ZTikTok Takes Action Against 'Get-Paid-To' Scam Advertisementshttps://adtechsumo.com/news/applovin-app-falls-to-a-fresh-52-week-low-at-290-43-b50bccAdTech Sumoen2026-09-30T23:53:03.000ZAppLovin Shares Hit New 52-Week Low at $290.43https://adtechsumo.com/news/five-programmatic-trends-the-world-s-sharpest-marketers-have-cottoned-780e7aAdTech Sumoen2026-09-30T23:39:14.000ZKey Programmatic Advertising Trends Identified by Leading Marketers in 2026https://adtechsumo.com/news/7-eleven-australia-launches-retail-media-network-147563AdTech Sumoen2026-09-30T23:31:43.000Z7-Eleven Australia Introduces Its Own Retail Media Networkhttps://adtechsumo.com/news/google-must-face-us-antitrust-claims-over-adtech-judge-rules-dc0389AdTech Sumoen2026-09-30T22:31:00.000ZJudge Allows US Antitrust Claims Against Google’s Ad Tech Business to Proceedhttps://adtechsumo.com/news/roblox-wants-a-line-in-every-media-plan-pre-roll-ads-are-its-latest-ar-cd8618AdTech Sumoen2026-09-30T20:45:58.000ZRoblox Introduces Pre-Roll Ads to Attract Advertisers Targeting Young Audienceshttps://adtechsumo.com/news/creators-are-coming-for-tv-and-brands-need-new-playbook-universal-ads-239f82AdTech Sumoen2026-09-30T20:45:15.000ZCreators Expand Into TV, Prompting Brands to Rethink Advertising Strategieshttps://adtechsumo.com/news/applovin-app-declines-more-than-market-some-information-for-investors-1f01c1AdTech Sumoen2026-09-30T20:45:06.000ZAppLovin Shares Fall, Underperforming Broader Market Trendshttps://adtechsumo.com/news/google-pays-about-100-publishers-for-ai-answers-some-under-1-000-3edbbeAdTech Sumoen2026-09-30T20:40:47.000ZGoogle Pays Select Publishers for AI-Generated Answers, Payouts Vary Widelyhttps://adtechsumo.com/news/emarketer-s-sky-canaves-ai-is-reshaping-the-middle-of-the-funnel-82bf69AdTech Sumoen2026-09-30T20:20:47.000ZAI Tools Influence Consumer Research in the Middle of the Marketing Funnelhttps://adtechsumo.com/news/meta-loses-nigerian-privacy-suit-over-behavioural-ads-must-pay-100-000-0cbfd8AdTech Sumoen2026-09-30T20:16:17.000ZMeta Ordered to Pay $100,000 in Nigerian Privacy Case Over Behavioral Adshttps://adtechsumo.com/news/warner-bros-discovery-becomes-prisma-direct-s-second-media-partner-4993c8AdTech Sumoen2026-09-30T20:13:14.000ZWarner Bros. Discovery Joins Prisma Direct as Second Media Partnerhttps://adtechsumo.com/news/resellers-gain-44-600-ads-txt-lines-to-direct-s-10-300-databeat-finds-bbc8a9AdTech Sumoen2026-09-30T20:09:22.000ZReseller Ads.txt Entries Surge Among Top US Publishers, DataBeat Reportshttps://adtechsumo.com/news/invalid-traffic-and-click-fraud-has-found-chatgpt-ads-3c9270AdTech Sumoen2026-09-30T20:05:26.000ZInvalid Traffic and Click Fraud Target ChatGPT Adshttps://adtechsumo.com/news/locality-s-tom-wolfe-on-why-top-down-national-tv-strategies-fail-in-lo-786c9aAdTech Sumoen2026-09-30T19:50:26.000ZLocality Exec Critiques National TV Ad Strategies in Local Marketshttps://adtechsumo.com/news/roku-s-cfo-sells-7-000-shares-for-1-1-million-as-the-doj-extends-its-r-6a1a3bAdTech Sumoen2026-09-30T19:42:50.000ZRoku CFO Sells Shares Amid DOJ Review of Fox Acquisitionhttps://adtechsumo.com/news/how-interconnectivity-is-unlocking-enhanced-cross-channel-performance-f3573eAdTech Sumoen2026-09-30T19:39:12.000ZAdvertisers Seek Better Cross-Channel Coordination Through Interconnected Techhttps://adtechsumo.com/news/what-makes-india-s-programmatic-market-unique-somnath-mukherjee-dd0a47AdTech Sumoen2026-09-30T18:30:09.000ZKey Factors Shaping the Uniqueness of India's Programmatic Advertising Markethttps://adtechsumo.com/news/how-is-ai-changing-programmatic-advertising-dolly-davda-d67081AdTech Sumoen2026-09-30T18:30:08.000ZAI's Impact on Programmatic Advertising Exploredhttps://adtechsumo.com/news/balancing-privacy-transparency-and-brand-safety-deepak-oram-b0ea64AdTech Sumoen2026-09-30T18:30:07.000ZBalancing Privacy, Transparency, and Brand Safety in Digital Advertisinghttps://adtechsumo.com/news/how-sabio-holdings-inc-tsxv-sbio-is-relying-on-political-ad-season-and-e44a63AdTech Sumoen2026-09-30T17:42:00.000ZSabio Holdings Looks to Political Ad Season and Programmatic Expansion After H1 Losshttps://adtechsumo.com/news/7-eleven-australia-launches-first-dedicated-convenience-retail-media-n-1adee8AdTech Sumoen2026-09-30T17:11:22.000Z7-Eleven Australia Debuts Its Own Convenience Retail Media Networkhttps://adtechsumo.com/news/7-eleven-retail-media-targets-australia-s-fmcg-brands-758e23AdTech Sumoen2026-09-30T16:35:32.000Z7-Eleven Launches Retail Media Offering for FMCG Brands in Australiahttps://adtechsumo.com/news/google-ai-overviews-showing-for-many-large-brand-names-46d418AdTech Sumoen2026-09-30T16:12:00.000ZGoogle AI Overviews Now Appearing for Major Brand Name Searcheshttps://adtechsumo.com/news/rosenblatt-raises-amazon-price-target-says-ai-shopping-agents-won-t-di-353409AdTech Sumoen2026-09-30T16:09:44.000ZRosenblatt Raises Amazon Price Target, Sees AI Shopping Agents as No Threat to Retail Mediahttps://adtechsumo.com/news/study-finds-majority-of-advertisers-would-pay-a-premium-for-more-audie-2a56aeAdTech Sumoen2026-09-30T16:00:00.000ZAdvertisers Show Willingness to Pay More for Broader Audiences and Faster Campaignshttps://adtechsumo.com/news/google-ai-contribution-pilot-earns-publishers-one-tenth-of-1-of-ad-rev-0ebc9cAdTech Sumoen2026-09-30T15:50:00.000ZGoogle AI Pilot Pays Publishers 0.1% of Ad Revenues for Content Contributionshttps://adtechsumo.com/news/adtech-systems-declares-1-10-per-share-dividend-for-fy26-643c8aAdTech Sumoen2026-09-30T15:38:42.000ZAdtech Systems Announces ₹1.10 Per Share Dividend for Fiscal Year 2026https://adtechsumo.com/news/the-trade-desk-s-10-years-on-wall-street-booms-busts-and-the-battle-fo-12e5a7AdTech Sumoen2026-09-30T15:33:46.000ZThe Trade Desk Marks a Decade as a Public Company Amid Industry Shiftshttps://adtechsumo.com/news/openai-chatgpt-ads-gains-bulk-product-creation-product-review-status-a-2a9548AdTech Sumoen2026-09-30T15:33:00.000ZOpenAI ChatGPT Ads Adds Bulk Product Creation and Review Status Featureshttps://adtechsumo.com/news/ctv-ad-consumption-continues-to-gain-ground-across-europe-40056cAdTech Sumoen2026-09-30T15:32:44.000ZFreeWheel Reports Growth in CTV Ad Consumption Across Europehttps://adtechsumo.com/news/benchmark-maintains-buy-on-applovin-lowers-price-target-to-500-bb70d1AdTech Sumoen2026-09-30T15:01:14.000ZBenchmark Reiterates Buy Rating on AppLovin, Adjusts Price Target Downwardhttps://adtechsumo.com/news/magnite-posts-strong-q2-with-17-revenue-growth-and-30-ebitda-rise-but-7a8f55AdTech Sumoen2026-09-30T14:17:31.000ZMagnite Reports 17% Revenue Growth and 30% EBITDA Increase in Q2 Resultshttps://adtechsumo.com/news/when-ctv-delivers-an-ad-who-s-actually-watching-218047AdTech Sumoen2026-09-30T14:09:26.000ZMarketers Face Challenges Identifying Actual Viewers of CTV Adshttps://adtechsumo.com/news/magnite-trades-slightly-above-its-fair-value-waiting-for-confirmation-c8e69dAdTech Sumoen2026-09-30T14:00:54.000ZMagnite Stock Downgraded Amid Valuation Concernshttps://adtechsumo.com/news/amazon-ppc-advertising-explained-sponsored-brands-display-and-tv-strea-0ab8c2AdTech Sumoen2026-09-30T14:00:07.000ZOverview of Amazon PPC: Sponsored Brands, Display, and TV Streaming Adshttps://adtechsumo.com/news/the-next-era-of-commerce-media-11979cAdTech Sumoen2026-09-30T13:45:23.000ZCommerce Media Enters a New Phase of Growth and Innovationhttps://adtechsumo.com/news/convergence-of-retail-media-and-ctv-is-where-the-real-growth-lies-expe-802872AdTech Sumoen2026-09-30T13:31:53.000ZExperts Highlight Growth Potential in Retail Media and CTV Convergence After IAB UK Adspend Reporthttps://adtechsumo.com/news/runway-s-ai-video-agent-creates-and-measures-ads-across-platforms-f24ee2AdTech Sumoen2026-09-30T13:30:00.000ZRunway Launches AI Agent for Cross-Platform Ad Creation and Measurementhttps://adtechsumo.com/news/the-ctv-advertising-guide-2027-is-now-available-to-download-b73420AdTech Sumoen2026-09-30T13:03:05.000ZCTV Advertising Guide 2027 Released for European Markethttps://adtechsumo.com/news/ai-is-good-at-optimizing-things-including-ad-fraud-03-31-2026-7ed134AdTech Sumoen2026-09-30T13:00:27.000ZAI Tools Enhance Both Ad Optimization and Ad Fraud Techniqueshttps://adtechsumo.com/news/what-could-derail-applovin-stock-f0d901AdTech Sumoen2026-09-30T12:38:41.000ZPotential Risks That Could Impact AppLovin's Stock Performancehttps://adtechsumo.com/news/ad-fraud-in-mena-understanding-web-and-app-fraud-and-its-business-impa-2b54ceAdTech Sumoen2026-09-30T12:01:42.000ZAd Fraud in MENA: Examining Web and App Fraud and Its Business Effectshttps://adtechsumo.com/news/reaching-the-world-s-next-7-billion-consumers-takes-more-than-just-ad-2ce483AdTech Sumoen2026-09-30T12:00:59.000ZAd Tech Faces Challenges in Reaching Emerging Global Consumer Marketshttps://adtechsumo.com/news/google-paying-100-publishers-0-1-of-ad-revenue-in-ai-contribution-pilo-5c0507AdTech Sumoen2026-09-30T11:41:00.000ZGoogle Tests AI Contribution Pilot, Sharing 0.1% Ad Revenue With 100 Publishershttps://adtechsumo.com/news/fuse-media-leans-into-connected-tv-with-brand-refresh-a97f79AdTech Sumoen2026-09-30T11:36:16.000ZFuse Media Updates Brand to Focus More on Connected TVhttps://adtechsumo.com/news/is-podcasting-rated-highly-enough-in-the-media-mix-bf57b5AdTech Sumoen2026-09-30T11:13:55.000ZIndustry Voices Discuss Podcast Advertising's Role in the Media Mixhttps://adtechsumo.com/news/mfe-has-all-the-munitions-to-fight-against-global-streaming-giants-f8cdf1AdTech Sumoen2026-09-30T11:10:40.000ZMFE Launches ALL21 Total Video Europe for Synchronized Cross-Country Ad Campaignshttps://adtechsumo.com/news/retail-media-boom-raises-measurement-and-spending-risks-for-marketers-db046fAdTech Sumoen2026-09-30T11:09:28.000ZGrowth in Retail Media Sparks Concerns Over Ad Measurement and Budget Riskshttps://adtechsumo.com/news/the-200-billion-retail-media-boom-is-causing-headaches-for-cmos-5204f6AdTech Sumoen2026-09-30T11:00:21.000ZRetail Media Growth Presents New Challenges for Chief Marketing Officershttps://adtechsumo.com/news/reddit-taps-zefr-for-ai-powered-ad-suitability-tools-3933b3AdTech Sumoen2026-09-30T10:53:35.000ZReddit Partners With Zefr to Launch AI-Based Ad Suitability Solutionshttps://adtechsumo.com/news/adnami-joins-index-exchange-s-data-vendor-ecosystem-597983AdTech Sumoen2026-09-30T10:50:09.000ZAdnami Integrates Attention Data with Index Exchange's Data Vendor Ecosystemhttps://adtechsumo.com/news/wst-play-launches-on-connected-tv-advanced-television-com-c05954AdTech Sumoen2026-09-30T10:45:07.000ZWST Play Debuts on Connected TV Platformshttps://adtechsumo.com/news/audio-advertising-platform-audiohook-acquires-podcast-monitoring-platf-9925dfAdTech Sumoen2026-09-30T10:42:47.000ZAudiohook Acquires Podscan to Expand Podcast Advertising Capabilitieshttps://adtechsumo.com/news/experian-expands-its-range-of-services-in-snowflake-to-help-businesses-0b8b0eAdTech Sumoen2026-09-30T09:56:52.000ZExperian Launches New Data Apps on Snowflake to Enhance Customer Data Valuehttps://adtechsumo.com/news/samsung-ads-nishit-kanchan-the-big-picture-is-trust-not-just-bottom-fu-20c8beAdTech Sumoen2026-09-30T09:27:15.000ZSamsung Ads Executive Emphasizes Importance of Trust Over Pure Performance Metricshttps://adtechsumo.com/news/applovin-unity-dispute-tests-adtech-data-governance-7fe80bAdTech Sumoen2026-09-30T09:17:25.000ZAppLovin and Unity Dispute Highlights Ad Tech Data Governance Challengeshttps://adtechsumo.com/news/study-uk-digital-adspend-up-13-in-h1-2026-advanced-television-com-ccf3cdAdTech Sumoen2026-09-30T09:14:43.000ZUK Digital Advertising Spend Rises 13% in First Half of 2026https://adtechsumo.com/news/mgni-stock-heads-for-another-month-in-green-magnite-gets-price-target-2ad33dAdTech Sumoen2026-09-30T09:06:07.000ZMagnite Stock Rises as Google Ad-Tech Changes Lead to Price Target Increasehttps://adtechsumo.com/news/amazon-ads-opens-expert-ai-tools-to-third-party-agents-for-complex-cam-1493f8AdTech Sumoen2026-09-30T09:04:06.000ZAmazon Ads Expands Access to Advanced AI Tools for Third-Party Agencieshttps://adtechsumo.com/news/applovin-growth-concerns-have-created-an-opportunity-0eecadAdTech Sumoen2026-09-30T08:57:34.000ZAppLovin Faces Growth Concerns Amid Market Shiftshttps://adtechsumo.com/news/shamrock-takes-majority-stake-in-saylor-merging-it-with-gaming-agency-1f329bAdTech Sumoen2026-09-30T08:00:00.000ZShamrock Acquires Majority Stake in Saylor, Merges With Mutiny Gaming Agencyhttps://adtechsumo.com/news/digest-uk-digital-adspend-in-h1-tops-entire-2020-shein-profit-plunges-6c5a76AdTech Sumoen2026-09-30T08:00:00.000ZUK Digital Ad Spend in H1 2026 Surpasses Full-Year 2020 Levelshttps://adtechsumo.com/news/retail-media-in-italy-is-close-to-one-billion-euros-200-billion-dollar-cdcd3dAdTech Sumoen2026-09-30T07:43:01.000ZRetail Media Approaches €1 Billion in Italy, $200 Billion Globallyhttps://adtechsumo.com/news/guideline-launches-new-audience-analytics-data-platform-wrap-cloud-81c703AdTech Sumoen2026-09-30T07:20:39.000ZGuideline Unveils WRAP Cloud, an AI-Powered TV and CTV Audience Analytics Platformhttps://adtechsumo.com/news/after-zero-click-search-the-feed-is-the-new-search-bar-0040c2AdTech Sumoen2026-09-30T07:17:22.000ZGoogle Shifts Search Experience Toward Conversational AI Answershttps://adtechsumo.com/news/nyse-halts-getty-images-trading-after-shares-fall-to-12-cents-c41c06AdTech Sumoen2026-09-30T07:07:18.000ZNYSE Suspends Getty Images Trading as Shares Plunge Amid Debt Concernshttps://adtechsumo.com/news/lacuna-ads-brings-supply-demand-and-intelligence-together-to-catalyze-2aa4baAdTech Sumoen2026-09-30T07:03:55.000ZLacuna Ads Integrates Supply, Demand, and Intelligence for Programmatic Expansionhttps://adtechsumo.com/news/how-to-build-an-openrtb-bid-request-handler-a-developer-s-guide-to-pro-c98c0eAdTech Sumoen2026-09-30T07:00:07.000ZDeveloper Guide Explains Building an OpenRTB Bid Request Handlerhttps://adtechsumo.com/news/safari-27-blocks-the-trade-desk-s-ads-via-11-lines-webkit-merged-in-fe-31fbe9AdTech Sumoen2026-09-30T06:59:35.000ZSafari 27 Blocks The Trade Desk and Identity Providers via WebKit Updatehttps://adtechsumo.com/news/why-building-a-retail-media-business-is-less-about-platforms-and-more-a53442AdTech Sumoen2026-09-30T06:55:18.000ZRetail Media Success Hinges on People, Trust, and Adaptability Over Technologyhttps://adtechsumo.com/news/explaining-end-card-f225d6AdTech Sumoen2026-09-30T06:28:01.000ZUnderstanding End Cards in Video Advertisinghttps://adtechsumo.com/news/explaining-playable-ad-9f1f89AdTech Sumoen2026-09-30T06:24:05.000ZPlayable Ads Offer Interactive Demos for Mobile App Promotionhttps://adtechsumo.com/news/explaining-mediation-waterfall-6f12f4AdTech Sumoen2026-09-30T06:16:21.000ZMediation Waterfall in Mobile Apps: How It Works and Why It's Declininghttps://adtechsumo.com/news/explaining-mediation-platform-c0d93aAdTech Sumoen2026-09-30T06:12:49.000ZHow Mediation Platforms Select Ad Networks for Mobile Appshttps://adtechsumo.com/news/7-eleven-launches-convenience-store-retail-media-network-0e2f70AdTech Sumoen2026-09-30T06:06:19.000Z7-Eleven Introduces Retail Media Network for Convenience Storeshttps://adtechsumo.com/news/7-eleven-australia-launches-anytime-media-7-eleven-australia-s-first-d-fd703eAdTech Sumoen2026-09-30T06:05:10.000Z7-Eleven Australia Debuts Dedicated Retail Media Network for Convenience Storeshttps://adtechsumo.com/news/applovin-sues-unity-to-halt-ad-quality-data-collection-within-5-busine-0c229dAdTech Sumoen2026-09-30T05:57:53.000ZAppLovin Files Lawsuit Against Unity Over Ad Quality Data Collection Practiceshttps://adtechsumo.com/news/a-diversifying-market-could-be-a-significant-source-of-retail-media-re-22b7a4AdTech Sumoen2026-09-30T05:36:21.000ZDiversifying Retail Market Seen as Key Driver for Retail Media Revenue Growthhttps://adtechsumo.com/news/three-years-of-amplify-what-s-next-for-the-david-jones-retail-media-ne-7ec1e2AdTech Sumoen2026-09-30T05:25:11.000ZDavid Jones Retail Media Network Reflects on Three Years, Looks Aheadhttps://adtechsumo.com/news/the-role-of-agencies-in-the-next-phase-of-the-retail-media-lifecycle-ebbc99AdTech Sumoen2026-09-30T05:25:11.000ZAgencies Poised to Shape the Evolving Retail Media Landscapehttps://adtechsumo.com/news/from-best-buy-to-wesfarmers-finding-your-retail-media-x-factor-a2ca6bAdTech Sumoen2026-09-30T05:25:11.000ZRetailers Like Best Buy and Wesfarmers Seek Unique Edge in Retail Mediahttps://adtechsumo.com/news/apple-s-ios-27-blocks-the-trade-desk-from-serving-ads-on-safari-824c52AdTech Sumoen2026-09-30T05:08:03.000ZApple's iOS 27 Blocks The Trade Desk's Ad Delivery on Safarihttps://adtechsumo.com/news/mmms-can-tell-you-if-ctv-worked-they-can-t-always-tell-you-why-a2198cAdTech Sumoen2026-09-30T04:35:47.000ZMarketing Mix Models Show CTV Impact but Lack Insight Into Underlying Drivershttps://adtechsumo.com/news/programmatic-io-insurers-are-building-ad-tech-s-ai-accountability-laye-fc1e97AdTech Sumoen2026-09-30T04:30:39.000ZInsurers Poised to Shape AI Compliance in Ad Tech Industryhttps://adtechsumo.com/news/meta-faces-scam-ads-suit-04-22-2026-5bb5b1AdTech Sumoen2026-09-30T04:11:08.000ZMeta Sued Over Alleged Scam Advertisements on Its Platformshttps://adtechsumo.com/news/applovin-vs-unity-big-tech-is-all-about-creators-afeec9AdTech Sumoen2026-09-30T04:03:51.000ZAppLovin and Unity Face Off Over Mediation Data Practiceshttps://adtechsumo.com/news/beauty-brand-cakes-wants-to-turn-its-tiktok-virality-into-an-owned-med-55d985AdTech Sumoen2026-09-30T04:01:00.000ZCakes Launches Owned Media Arm to Reduce Reliance on Paid TikTok Adshttps://adtechsumo.com/news/future-of-tv-briefing-tv-ad-industry-s-measurement-currency-frustratio-69325dAdTech Sumoen2026-09-30T04:01:00.000ZCoalition Forms Task Force to Address TV Ad Measurement Currency Issueshttps://adtechsumo.com/news/how-kroger-giant-eagle-and-doordash-are-building-their-agentic-ai-assi-611850AdTech Sumoen2026-09-30T04:01:00.000ZKroger, Giant Eagle, and DoorDash Develop AI Assistants for Shopping Experiencehttps://adtechsumo.com/news/beyond-the-metros-rural-india-rewrites-the-ctv-growth-story-9a006cAdTech Sumoen2026-09-30T03:56:36.000ZRural India Drives New Growth in Connected TV Adoptionhttps://adtechsumo.com/news/tbla-stock-alert-robbins-llp-reminds-taboola-com-ltd-investors-of-the-1ed320AdTech Sumoen2026-09-30T03:12:00.000ZTaboola Faces Securities Lawsuit Over Alleged Misrepresentation of Publisher Relationshipshttps://adtechsumo.com/news/7-eleven-launches-retail-media-network-across-760-store-footprint-mark-58a441AdTech Sumoen2026-09-30T02:50:03.000Z7-Eleven Debuts Retail Media Network Across 760 Storeshttps://adtechsumo.com/news/focus-on-ai-programmatic-data-and-more-e4m-real-time-programmatic-summ-690adbAdTech Sumoen2026-09-30T02:39:32.000Ze4m Real Time Programmatic Summit Highlights AI, Data, and Automation Trendshttps://adtechsumo.com/news/7-eleven-joins-the-retail-media-race-with-anytime-media-network-led-by-35e72dAdTech Sumoen2026-09-30T02:05:09.000Z7-Eleven Launches Anytime Media Retail Media Network Led by Anthony Venutohttps://adtechsumo.com/news/7-eleven-launches-dedicated-convenience-retail-media-network-mi-3-com-5616f9AdTech Sumoen2026-09-30T01:46:14.000Z7-Eleven Introduces Dedicated Retail Media Network for Convenience Storeshttps://adtechsumo.com/news/7-eleven-launches-retail-media-network-97e99aAdTech Sumoen2026-09-30T01:13:58.000Z7-Eleven Introduces Its Own Retail Media Networkhttps://adtechsumo.com/news/digital-advertising-hits-rs-94-700-crore-takes-63-of-india-s-ad-market-eb2daaAdTech Sumoen2026-09-30T00:41:02.000ZDigital Advertising Reaches Rs 94,700 Crore, Now 63% of India's Ad Markethttps://adtechsumo.com/news/ctv-ad-revenue-jumps-42-to-rs-9-900-crore-as-40-million-indian-homes-g-dba0a8AdTech Sumoen2026-09-30T00:31:01.000ZConnected TV Ad Revenue in India Rises 42% as 40 Million Homes Tune In Weeklyhttps://adtechsumo.com/news/amazon-ads-launches-agent-and-dva-for-unified-buying-b28643AdTech Sumoen2026-09-30T00:20:00.000ZAmazon Ads Introduces Agent and DVA+ Tools for Unified Media Buyinghttps://adtechsumo.com/news/why-is-connected-tv-growing-in-india-8bbf22AdTech Sumoen2026-09-29T23:50:37.000ZConnected TV Adoption Accelerates in India