https://adtechsumo.com/news/explaining-middleware-1e45f7AdTech Sumoen2026-10-11T21:54:58.000ZExplaining middlewarehttps://adtechsumo.com/news/explaining-long-term-roi-multiplier-b64893AdTech Sumoen2026-10-11T21:53:28.000ZExplaining long-term ROI multiplierhttps://adtechsumo.com/news/explaining-omnichannel-loyalty-bbc1aaAdTech Sumoen2026-10-11T21:51:57.000ZOmnichannel loyalty explained: one member ID spanning stores, apps and retail mediahttps://adtechsumo.com/news/explaining-quick-commerce-a36a72AdTech Sumoen2026-10-11T21:50:17.000ZExplaining quick commercehttps://adtechsumo.com/news/explaining-match-type-f3d18cAdTech Sumoen2026-10-11T21:48:31.000ZExplaining match typehttps://adtechsumo.com/news/explaining-econometrics-53f452AdTech Sumoen2026-10-11T21:46:31.000ZExplaining econometricshttps://adtechsumo.com/news/explaining-key-event-eb2bb6AdTech Sumoen2026-10-11T21:44:58.000ZExplaining key eventhttps://adtechsumo.com/news/explaining-search-terms-report-be3a84AdTech Sumoen2026-10-11T21:43:20.000ZExplaining search terms reporthttps://adtechsumo.com/news/explaining-price-elasticity-3db308AdTech Sumoen2026-10-11T21:41:28.000ZPrice elasticity explained: how demand sensitivity shapes pricing and ad auctionshttps://adtechsumo.com/news/explaining-pricing-power-a4a39bAdTech Sumoen2026-10-11T21:40:04.000ZExplainer: pricing power and what it means for ad platforms and brandshttps://adtechsumo.com/news/explaining-syndication-4c1121AdTech Sumoen2026-10-11T21:35:19.000ZExplaining syndicationhttps://adtechsumo.com/news/explaining-persons-per-household-99ab6eAdTech Sumoen2026-10-11T21:33:01.000ZExplaining persons-per-householdhttps://adtechsumo.com/news/explaining-nielsen-gauge-ba136aAdTech Sumoen2026-10-11T21:31:05.000ZExplaining Nielsen Gaugehttps://adtechsumo.com/news/explaining-annual-recurring-revenue-bb7711AdTech Sumoen2026-10-11T21:27:47.000ZExplaining annual recurring revenuehttps://adtechsumo.com/news/explaining-monthly-active-users-3fbc2bAdTech Sumoen2026-10-11T21:26:05.000ZExplaining monthly active usershttps://adtechsumo.com/news/explaining-freemium-a36423AdTech Sumoen2026-10-11T21:22:42.000ZExplaining freemiumhttps://adtechsumo.com/news/explaining-deep-link-75129dAdTech Sumoen2026-10-11T21:20:06.000ZExplaining deep linkhttps://adtechsumo.com/news/ad-industry-must-speak-same-language-before-ai-takes-over-iab-s-jamie-ab749aAdTech Sumoen2026-10-11T21:19:26.000ZIAB Executive Urges Shared Video Definitions Before AI Reshapes Ad Buyinghttps://adtechsumo.com/news/explaining-cloud-gaming-43a80fAdTech Sumoen2026-10-11T21:18:24.000ZExplaining cloud gaminghttps://adtechsumo.com/news/creator-marketing-s-44-billion-question-can-the-industry-finally-fix-i-cfbddaAdTech Sumoen2026-10-11T21:17:54.000ZCreator Marketing’s $44 Billion Question: Can the Industry Finally Fix Its Plumbing?https://adtechsumo.com/news/explaining-isbn-c16e1bAdTech Sumoen2026-10-11T21:15:17.000ZExplaining ISBNhttps://adtechsumo.com/news/explaining-watchlist-2796e6AdTech Sumoen2026-10-11T21:13:47.000ZExplaining watchlisthttps://adtechsumo.com/news/explaining-sponsored-tiles-efc99eAdTech Sumoen2026-10-11T21:12:08.000ZExplaining sponsored tileshttps://adtechsumo.com/news/explaining-ads-library-7d8b0bAdTech Sumoen2026-10-11T21:09:54.000ZExplaining Ads Libraryhttps://adtechsumo.com/news/meta-platforms-nasdaq-meta-muse-ai-agent-holds-a-crucial-monetization-9ad634AdTech Sumoen2026-10-11T21:09:00.000ZMeta Platforms (NASDAQ: META) Muse AI Agent Holds A Crucial Monetization Edge Over Pure-Play Rivalshttps://adtechsumo.com/news/explaining-restriction-period-d3033aAdTech Sumoen2026-10-11T21:08:09.000ZExplaining restriction periodhttps://adtechsumo.com/news/explaining-special-ad-category-8228a2AdTech Sumoen2026-10-11T21:05:30.000ZExplaining special ad categoryhttps://adtechsumo.com/news/explaining-hyperlocal-advertising-cdde98AdTech Sumoen2026-10-11T21:03:37.000ZExplaining hyperlocal advertisinghttps://adtechsumo.com/news/explaining-semantic-html-7f4f1dAdTech Sumoen2026-10-11T21:02:02.000ZExplaining semantic HTMLhttps://adtechsumo.com/news/amazon-dsp-advertisers-in-9-countries-get-brand-penetration-maps-witho-2a19d8AdTech Sumoen2026-10-11T18:46:23.000ZAmazon DSP advertisers in 9 countries get brand penetration maps without AMChttps://adtechsumo.com/news/pinterest-says-1-in-2-european-users-keep-shopping-after-christmas-6d6f00AdTech Sumoen2026-10-11T18:41:13.000ZPinterest says 1 in 2 European users keep shopping after Christmashttps://adtechsumo.com/news/meta-s-shopping-agent-must-fill-its-top-5-picks-with-well-known-mercha-9c33faAdTech Sumoen2026-10-11T18:39:16.000ZMeta's shopping agent must fill its top 5 picks with well-known merchantshttps://adtechsumo.com/news/neal-mohan-bets-youtube-s-future-on-brand-deals-and-35-country-affilia-00f628AdTech Sumoen2026-10-11T18:37:00.000ZNeal Mohan bets YouTube's future on brand deals and 35-country affiliateshttps://adtechsumo.com/news/snap-claims-19-3-higher-iroas-than-social-in-new-budget-campaign-139c5eAdTech Sumoen2026-10-11T18:34:52.000ZSnap claims 19.3% higher iROAS than social in new budget campaignhttps://adtechsumo.com/news/niq-s-cadence-now-runs-google-s-open-source-ad-budget-model-meridian-90a780AdTech Sumoen2026-10-11T18:33:07.000ZNIQ's Cadence platform now runs Google's open-source Meridian ad budget modelhttps://adtechsumo.com/news/yext-s-multiplayer-scout-agents-go-live-for-staff-while-customers-wait-d97191AdTech Sumoen2026-10-11T18:30:55.000ZYext's multiplayer Scout agents go live for staff while customers waithttps://adtechsumo.com/news/meta-s-muse-draws-4-of-6-shopping-picks-from-2-websites-profound-finds-fd925eAdTech Sumoen2026-10-11T18:29:01.000ZMeta's Muse draws 4 of 6 shopping picks from 2 websites, Profound findshttps://adtechsumo.com/news/meta-s-muse-agent-gains-access-to-ad-accounts-and-15-business-tools-0d3f85AdTech Sumoen2026-10-11T18:25:24.000ZMeta's Muse agent gains ad account access and 15 business tool integrationshttps://adtechsumo.com/news/olyzon-s-ai-agents-now-shift-ctv-budgets-across-4-dsps-in-live-buys-497dd4AdTech Sumoen2026-10-11T18:22:59.000ZOlyzon's AI agents now shift CTV budgets across 4 DSPs in live buyshttps://adtechsumo.com/news/brands-can-block-youtube-ads-beside-ai-slop-under-new-ias-tool-ce98daAdTech Sumoen2026-10-11T18:20:30.000ZBrands can block YouTube ads beside AI slop under new IAS toolhttps://adtechsumo.com/news/siriusxm-media-says-youtube-audio-lifted-unique-reach-up-to-91-in-beta-148df6AdTech Sumoen2026-10-11T18:18:08.000ZSiriusXM Media says YouTube audio lifted unique reach up to 91% in betahttps://adtechsumo.com/news/nextdoor-lets-advertisers-target-350-000-neighborhoods-instead-of-zip-65eff4AdTech Sumoen2026-10-11T18:16:27.000ZNextdoor lets advertisers target 350,000 neighborhoods instead of ZIP codeshttps://adtechsumo.com/news/meta-blocks-new-us-political-ads-for-8-days-before-the-midterm-vote-05c806AdTech Sumoen2026-10-11T18:14:08.000ZMeta blocks new US political ads for 8 days before the midterm votehttps://adtechsumo.com/news/google-ties-playground-game-creation-to-ai-plans-for-us-adults-18-58d778AdTech Sumoen2026-10-11T18:11:54.000ZGoogle ties Playground game creation to AI plans for US adults 18+https://adtechsumo.com/news/amazon-s-fire-tv-gains-live-content-from-40-apps-on-its-home-screen-400d19AdTech Sumoen2026-10-11T18:10:15.000ZAmazon's Fire TV gains live content from 40+ apps on its home screenhttps://adtechsumo.com/news/spotify-takes-audiobooks-from-22-markets-to-181-by-end-of-2026-a84cd8AdTech Sumoen2026-10-11T18:08:24.000ZSpotify takes audiobooks from 22 markets to 181 by end of 2026https://adtechsumo.com/news/ias-gains-chatgpt-ads-safety-pilot-without-access-to-user-conversation-f91121AdTech Sumoen2026-10-11T18:03:37.000ZIAS gains ChatGPT Ads safety pilot without access to user conversationshttps://adtechsumo.com/news/75-of-marketers-can-t-say-if-their-price-promotions-pay-kantar-finds-7e0d89AdTech Sumoen2026-10-11T18:01:35.000Z75% of marketers can't say if their price promotions pay, Kantar findshttps://adtechsumo.com/news/search-campaigns-drop-to-41-of-google-ads-clicks-in-brainlabs-data-4fde20AdTech Sumoen2026-10-11T17:58:34.000ZSearch campaigns drop to 41% of Google Ads clicks in Brainlabs datahttps://adtechsumo.com/news/monstercloud-owner-faces-3-fraud-counts-over-8m-in-secret-ransom-payme-cd11f1AdTech Sumoen2026-10-11T17:55:57.000ZMonsterCloud owner faces 3 fraud counts over $8M in secret ransom paymentshttps://adtechsumo.com/news/teads-gains-programmatic-access-to-wolt-and-gopuff-ad-slots-via-koddi-52a55aAdTech Sumoen2026-10-11T17:52:30.000ZTeads gains programmatic access to Wolt and Gopuff ad slots via Koddihttps://adtechsumo.com/news/doordash-plans-loyalty-tools-for-80-000-restaurants-on-third-party-pos-652605AdTech Sumoen2026-10-11T17:50:50.000ZDoorDash plans loyalty tools for 80,000 restaurants on third-party POShttps://adtechsumo.com/news/duck-ai-share-links-expire-after-48-hours-by-default-0609fcAdTech Sumoen2026-10-11T17:48:43.000ZDuck.ai share links expire after 48 hours by defaulthttps://adtechsumo.com/news/meta-says-partnership-ads-cut-incremental-purchase-costs-45-in-emea-te-5bf15eAdTech Sumoen2026-10-11T17:45:29.000ZMeta says partnership ads cut incremental purchase costs 45% in EMEA testshttps://adtechsumo.com/news/prediction-markets-show-no-partisan-bias-in-data-since-1880-nber-paper-a944d8AdTech Sumoen2026-10-11T17:43:54.000ZPrediction markets show no partisan bias in data since 1880, NBER paper findshttps://adtechsumo.com/news/w3c-pushes-revocable-id-barcodes-after-160-million-driver-s-licenses-l-e55d6eAdTech Sumoen2026-10-11T17:41:09.000ZW3C pushes revocable ID barcodes after 160 million driver's licenses leakhttps://adtechsumo.com/news/russia-s-yandex-bot-traffic-nearly-eliminated-overnight-after-ukraine-1a34c8AdTech Sumoen2026-10-11T13:29:51.000ZRussia's Yandex bot traffic nearly eliminated overnight after Ukraine drone strikes cripple multiple of…https://adtechsumo.com/news/explaining-deal-exemption-2fea2eAdTech Sumoen2026-10-11T11:18:50.000ZDeal exemption lets negotiated programmatic deals bypass auction floors and quality blockshttps://adtechsumo.com/news/explaining-sensitive-categories-b3aca9AdTech Sumoen2026-10-11T11:16:03.000ZExplaining sensitive categorieshttps://adtechsumo.com/news/explaining-content-themes-0ee498AdTech Sumoen2026-10-11T11:14:27.000ZGoogle's content themes let advertisers exclude topics like news and politics on YouTube and DV360https://adtechsumo.com/news/explaining-inventory-modes-d6b8dcAdTech Sumoen2026-10-11T11:12:46.000ZGoogle's inventory modes explained: the three tiers that set where YouTube and display ads runhttps://adtechsumo.com/news/explaining-digital-content-labels-1b42c7AdTech Sumoen2026-10-11T11:10:11.000ZGoogle's digital content labels rate ad inventory from DL-G to DL-MAhttps://adtechsumo.com/news/explaining-mtia-769817AdTech Sumoen2026-10-11T11:08:42.000ZMeta's MTIA: the custom AI chips powering its ads and feed ranking, explainedhttps://adtechsumo.com/news/explaining-vertical-integration-295f1fAdTech Sumoen2026-10-11T11:06:18.000ZExplainer: What vertical integration means for the ad tech supply chainhttps://adtechsumo.com/news/explaining-inference-e15d1eAdTech Sumoen2026-10-11T10:59:38.000ZAI inference explained: how running trained models works and where it fits in ad auctionshttps://adtechsumo.com/news/explaining-local-pack-dc1d4eAdTech Sumoen2026-10-11T10:54:49.000ZWhat Google's local pack is and how its map listings are ranked and monetizedhttps://adtechsumo.com/news/retail-media-s-opportunity-cost-de9147AdTech Sumoen2026-10-11T09:01:31.000ZRetail Media’s Opportunity Costhttps://adtechsumo.com/news/walmart-expands-tv-advertising-business-to-compete-for-bigger-ad-reven-13d3aaAdTech Sumoen2026-10-11T08:23:53.000ZWalmart Grows Its TV Advertising Business to Chase a Larger Share of Ad Spendhttps://adtechsumo.com/news/meta-s-infrastructure-chief-puts-2026-ai-spending-at-over-100bn-00f860AdTech Sumoen2026-10-11T05:39:36.000ZMeta's infrastructure chief puts 2026 AI spending at over $100bnhttps://adtechsumo.com/news/google-drops-dv360-sensitive-categories-leaving-3-tiers-and-10-themes-48a736AdTech Sumoen2026-10-11T05:37:24.000ZGoogle drops DV360 sensitive categories, leaving 3 tiers and 10 themeshttps://adtechsumo.com/news/google-ads-opens-colombia-to-online-lottery-ads-from-october-21-2f73abAdTech Sumoen2026-10-11T05:35:48.000ZGoogle Ads to allow certified online lottery ads in Colombia from October 21https://adtechsumo.com/news/google-bans-prediction-market-ads-in-connecticut-fifth-us-state-exclud-84a198AdTech Sumoen2026-10-11T05:33:58.000ZGoogle bans 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Sumoen2026-10-11T04:42:56.000ZGame: Every new job title arrives with its own private glossaryhttps://adtechsumo.com/news/unity-stock-and-2-ai-software-plays-shaping-game-monetization-7bf71fAdTech Sumoen2026-10-11T00:45:22.000ZUnity Stock And 2 AI Software Plays Shaping Game Monetizationhttps://adtechsumo.com/news/digital-video-ad-spend-to-climb-11-to-82b-in-2026-iab-05-05-2026-7c4c51AdTech Sumoen2026-10-10T22:41:10.000ZDigital Video Ad Spend To Climb 11% To $82B In 2026: IAB 05/05/2026https://adtechsumo.com/news/italy-s-garante-fines-iqvia-7m-over-data-on-1m-patients-it-called-anon-04d5deAdTech Sumoen2026-10-10T20:34:30.000ZItaly's Garante fines IQVIA €7m over data on 1m patients it called anonymoushttps://adtechsumo.com/news/linkedin-s-marketing-vp-says-ai-cites-point-of-view-not-formatting-d4ac5cAdTech Sumoen2026-10-10T18:51:11.000ZLinkedIn's marketing VP says AI cites point of view, not formattinghttps://adtechsumo.com/news/dv360-sdf-v11-drops-redundant-youtube-vendor-reporting-id-columns-06a3b3AdTech Sumoen2026-10-10T18:49:04.000ZDV360 SDF v11 drops redundant YouTube vendor reporting ID columnshttps://adtechsumo.com/news/iab-tech-lab-pushes-trusted-server-after-safari-blocks-the-trade-desk-bd41e1AdTech Sumoen2026-10-10T18:45:57.000ZIAB Tech Lab pushes Trusted Server after Safari blocks The Trade Deskhttps://adtechsumo.com/news/google-opens-analytics-user-groups-to-api-control-with-14-new-methods-4e8e2aAdTech Sumoen2026-10-10T17:51:21.000ZGoogle Analytics exposes user groups to API control with 14 new methodshttps://adtechsumo.com/news/jcdecaux-study-counts-183-460-jobs-worldwide-but-only-11-894-are-staff-0c5e9bAdTech Sumoen2026-10-10T17:48:39.000ZJCDecaux study counts 183,460 jobs worldwide, but only 11,894 are staffhttps://adtechsumo.com/news/taboola-investors-face-oct-20-deadline-in-securities-class-action-20e94bAdTech Sumoen2026-10-10T16:48:02.000ZTaboola Investors Face Oct. 20 Deadline in Securities Class Actionhttps://adtechsumo.com/news/turkey-bans-social-media-accounts-for-under-15s-from-november-1-c5346fAdTech Sumoen2026-10-10T14:52:04.000ZTurkey bans social media accounts for under-15s from November 1https://adtechsumo.com/news/revlon-tests-ai-personalized-streaming-ads-with-amazon-93d33fAdTech Sumoen2026-10-10T11:13:28.000ZRevlon tests AI-personalized streaming ads with Amazonhttps://adtechsumo.com/news/brazil-s-anpd-keeps-synapse-in-ai-sandbox-despite-scoring-45-of-100-d218e7AdTech Sumoen2026-10-10T09:24:23.000ZBrazil's ANPD keeps Synapse in AI sandbox despite scoring 45 of 100https://adtechsumo.com/news/apple-loses-bid-to-end-illinois-suit-over-faceprints-in-iphone-photos-9f8ad1AdTech Sumoen2026-10-10T09:19:48.000ZApple loses bid to end Illinois suit over faceprints in iPhone Photoshttps://adtechsumo.com/news/applovin-nasdaq-app-affordable-growth-at-a-reasonable-valuation-24fac0AdTech Sumoen2026-10-10T09:10:42.000ZAnalysis frames AppLovin as affordable growth at a reasonable valuationhttps://adtechsumo.com/news/rappi-faces-claim-for-2-minimum-wages-per-colombian-user-over-consent-5855b9AdTech Sumoen2026-10-10T09:08:34.000ZRappi faces claim seeking two minimum wages per user over consent recordhttps://adtechsumo.com/news/openai-seeks-agency-partner-to-turn-chatgpt-ad-trials-into-recurring-m-623625AdTech Sumoen2026-10-10T09:01:02.000ZOpenAI seeks Agency Partner to turn ChatGPT ad trials into recurring media spendshttps://adtechsumo.com/news/applovin-stock-trades-0-06-percent-below-its-xetra-close-of-eur-247-45-76c210AdTech Sumoen2026-10-10T08:19:55.000ZAppLovin stock trades 0.06 percent below its Xetra close of EUR 247.45https://adtechsumo.com/news/google-optimises-its-own-revenue-advertisers-have-to-optimise-theirs-6953a9AdTech Sumoen2026-10-10T07:53:29.000ZGoogle optimises its own revenue. Advertisers have to optimise theirshttps://adtechsumo.com/news/explaining-ugc-949555AdTech Sumoen2026-10-10T07:35:33.000ZExplaining UGChttps://adtechsumo.com/news/explaining-usage-rights-b992fbAdTech Sumoen2026-10-10T07:30:55.000ZExplaining usage rightshttps://adtechsumo.com/news/explaining-statutory-damages-d00046AdTech Sumoen2026-10-10T07:23:26.000ZExplaining statutory damageshttps://adtechsumo.com/news/explaining-right-of-publicity-868eb0AdTech Sumoen2026-10-10T07:21:38.000ZExplaining right of publicityhttps://adtechsumo.com/news/google-ads-faces-criticism-over-budget-as-a-performance-lever-92751cAdTech Sumoen2026-10-10T07:16:18.000ZGoogle Ads faces criticism over budget as a performance leverhttps://adtechsumo.com/news/tiktok-creator-sues-true-nutra-over-12-meta-ads-that-reused-her-videos-5a44e6AdTech Sumoen2026-10-10T07:09:44.000ZTikTok creator sues True Nutra over 12 Meta ads that reused her videoshttps://adtechsumo.com/news/eu-council-draft-cuts-cookie-consent-re-ask-wait-to-four-months-73d511AdTech Sumoen2026-10-10T07:05:09.000ZEU Council draft cuts cookie consent re-ask wait to four monthshttps://adtechsumo.com/news/game-marketing-vocabulary-that-sounds-friendlier-than-it-is-19d9c6AdTech Sumoen2026-10-10T06:43:14.000ZGame: Marketing vocabulary that sounds friendlier than it ishttps://adtechsumo.com/news/teads-holding-co-tead-earnings-date-reports-and-estimates-ac91caAdTech Sumoen2026-10-10T06:40:30.000ZTeads Holding Co. (TEAD) Earnings Date, Reports and Estimates