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Platformhttps://adtechsumo.com/news/5-common-myths-about-in-store-retail-media-networks-5b3b82AdTech Sumoen2026-11-04T03:34:09.000ZLaw Review Piece Tackles Five Common Myths About In-Store Retail Media Networkshttps://adtechsumo.com/news/some-michigan-county-election-results-websites-having-issues-due-to-bo-9a0f98AdTech Sumoen2026-11-04T03:17:00.000ZMichigan County Election Results Sites Disrupted by Bot Traffichttps://adtechsumo.com/news/grindr-acquires-prep-provider-freddie-for-250m-adding-hiv-prevention-i-59ecf7AdTech Sumoen2026-11-04T02:30:23.000ZGrindr Acquires HIV Prevention Provider Freddie for $250 Millionhttps://adtechsumo.com/news/shelly-palmer-s-4-questions-sort-real-ai-agents-from-rebranded-chatbot-cc964aAdTech Sumoen2026-11-04T02:27:44.000ZIndustry Leaders Debate Definitions and Oversight of AI Agents in Marketinghttps://adtechsumo.com/news/adelaide-gains-four-video-curators-as-au-ecosystem-hits-100-partners-7e08daAdTech Sumoen2026-11-04T02:25:32.000ZAdelaide Adds Four 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Sumoen2026-11-03T21:13:48.000ZReddit Begins Testing Search Result Ads With Select Advertisershttps://adtechsumo.com/news/14-best-amazon-dsp-and-retail-media-agencies-in-2026-77d938AdTech Sumoen2026-11-03T21:01:38.000ZTop Amazon DSP and Retail Media Agencies Highlighted for 2026https://adtechsumo.com/news/racetrac-enters-retail-media-with-trac-media-group-18d3f7AdTech Sumoen2026-11-03T20:41:29.000ZRaceTrac Launches Retail Media Network Called Trac Media Grouphttps://adtechsumo.com/news/media-publishers-are-rebuilding-their-content-for-ai-agents-df2d92AdTech Sumoen2026-11-03T20:09:26.000ZMedia Publishers Adapt Content to Optimize for AI Agentshttps://adtechsumo.com/news/applovin-fell-60-even-with-today-s-pop-tomorrow-we-learn-if-earnings-f-111622AdTech Sumoen2026-11-03T19:45:38.000ZAppLovin Shares Drop 60% Ahead of Earnings Announcementhttps://adtechsumo.com/news/cpi-fox-s-22-billion-roku-takeover-nears-us-antitrust-approval-36f6adAdTech Sumoen2026-11-03T19:40:24.000ZFox’s $22 Billion Acquisition of Roku Reportedly Nears US Antitrust Approvalhttps://adtechsumo.com/news/with-search-traffic-down-70-people-inc-bets-on-revenue-beyond-site-vis-7b9113AdTech Sumoen2026-11-03T19:19:40.000ZPeople Inc. 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Sumoen2026-11-03T16:37:06.000ZAdvertisers Seek More Accurate Measurement of Retail Media Sales Impacthttps://adtechsumo.com/news/chatgpt-searches-near-1-5-of-google-s-ads-top-1b-run-rate-2bef2eAdTech Sumoen2026-11-03T16:23:26.000ZChatGPT Search Volume Approaches 20% of Google, Ad Revenue Exceeds $1B Run Ratehttps://adtechsumo.com/news/publicis-2-2b-liveramp-deal-creates-an-ai-access-divide-26fa01AdTech Sumoen2026-11-03T16:16:23.000ZPublicis Acquires LiveRamp for $2.2B, Raising Concerns Over AI Access Dividehttps://adtechsumo.com/news/you-can-put-a-price-on-privacy-38f5f4AdTech Sumoen2026-11-03T15:55:27.000ZExamining the Value Exchange Between Consumer Data and Privacyhttps://adtechsumo.com/news/applovin-stock-heads-into-quarterly-results-with-ad-growth-in-focus-ad-a8306dAdTech Sumoen2026-11-03T15:42:28.000ZAppLovin Prepares to Report Quarterly Results With Emphasis on Ad Revenue Growthhttps://adtechsumo.com/news/chatgpt-ads-adds-magnite-and-pubmatic-as-buying-partners-30f6d0AdTech Sumoen2026-11-03T15:37:28.000ZChatGPT Ads Integrates Magnite and PubMatic as Programmatic Buying Partnershttps://adtechsumo.com/news/applovin-s-next-real-test-arrives-wednesday-and-it-has-nothing-to-do-w-f325ccAdTech Sumoen2026-11-03T15:31:05.000ZAppLovin Faces Upcoming Challenge Unrelated to Recent Business Recoveryhttps://adtechsumo.com/news/in-store-is-the-overlooked-last-step-of-a-retail-media-campaign-0248e4AdTech Sumoen2026-11-03T15:17:25.000ZIn-Store Activation Highlighted as Key Element in Retail Media Campaignshttps://adtechsumo.com/news/advertisers-get-less-attention-from-paid-chatgpt-visits-than-paid-sear-9e79bfAdTech Sumoen2026-11-03T15:02:33.000ZAdvertisers See Lower Engagement From Paid ChatGPT Visits Compared to Paid Searchhttps://adtechsumo.com/news/chatgpt-advertising-delivers-more-than-6-times-less-value-for-money-th-a11634AdTech Sumoen2026-11-03T15:00:06.000ZStudy Finds ChatGPT Ads Deliver Significantly Lower Value Than Google Adshttps://adtechsumo.com/news/late-to-xmas-programmatic-party-get-a-shift-on-8f3537AdTech Sumoen2026-11-03T14:55:00.000ZAdvertisers Urged to Accelerate Programmatic Campaigns for Holiday Seasonhttps://adtechsumo.com/news/the-trade-desk-brings-back-dave-pickles-amid-growing-pains-ce1f60AdTech Sumoen2026-11-03T14:54:05.000ZThe Trade Desk Reinstates Co-Founder Dave Pickles to Lead New CTO Councilhttps://adtechsumo.com/news/why-identity-is-key-in-the-outcomes-era-3f939aAdTech Sumoen2026-11-03T14:53:59.000ZIdentity Solutions Gain Importance as TV Shifts to Outcome-Based Measurementhttps://adtechsumo.com/news/chord-buys-its-rival-zenlytic-to-build-an-agentic-version-of-a-cdp-4a62abAdTech Sumoen2026-11-03T14:49:11.000ZChord Acquires Zenlytic to Develop AI-Driven Customer Data Platformhttps://adtechsumo.com/news/apexflow-and-catch-nyc-to-bring-brand-advertising-closer-to-mobile-pub-33d700AdTech Sumoen2026-11-03T14:40:07.000ZApexFlow and Catch NYC Partner to Enhance Brand Advertising for 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Sumoen2026-11-03T13:41:15.000ZConvo Media Introduces 'StoryVideo' CTV Format for Multi-Screen Brand Campaignshttps://adtechsumo.com/news/poland-seeks-279m-meta-fine-over-scam-ads-54effbAdTech Sumoen2026-11-03T13:35:34.000ZPoland Proposes $279 Million Fine Against Meta Over Scam Advertisementshttps://adtechsumo.com/news/teads-and-adelaide-bring-attention-based-media-quality-measurement-and-12d42dAdTech Sumoen2026-11-03T13:34:23.000ZTeads Integrates Adelaide's Attention-Based Measurement and Optimization Toolshttps://adtechsumo.com/news/guidelines-for-providing-ecapi-events-to-data-clean-rooms-ready-for-im-5dafdeAdTech Sumoen2026-11-03T13:33:55.000ZIAB Tech Lab Finalizes ECAPI Data Clean Room Guidelines, Opens Spec Update for Commenthttps://adtechsumo.com/news/openx-brings-former-dentsu-whalar-leader-robert-horler-on-board-as-ceo-d90decAdTech Sumoen2026-11-03T13:31:41.000ZOpenX Appoints Robert Horler as CEO, Former Dentsu and Whalar 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Europehttps://adtechsumo.com/news/buyers-are-outgrowing-roas-iab-report-reveals-shift-in-attitudes-to-re-9a34aeAdTech Sumoen2026-11-03T10:35:57.000ZIAB Report Finds Advertisers Shifting Focus Beyond ROAS in Retail Mediahttps://adtechsumo.com/news/meta-weighs-ai-chat-ads-potentially-reshuffling-search-and-social-budg-883e34AdTech Sumoen2026-11-03T10:35:00.000ZMeta Considers Introducing AI Chat Ads, May Impact Search and Social Budgetshttps://adtechsumo.com/news/chatgpt-ads-in-south-africa-how-criteo-helps-brands-reach-shoppers-1789c3AdTech Sumoen2026-11-03T10:26:55.000ZCriteo Enables Brands to Reach South African Shoppers with ChatGPT Adshttps://adtechsumo.com/news/openx-announced-the-appointment-of-robert-horler-as-ceo-78ff28AdTech Sumoen2026-11-03T10:24:22.000ZOpenX Names Robert Horler as New Chief Executive Officerhttps://adtechsumo.com/news/new-deal-opens-up-baltics-to-digital-ooh-advertisers-9a9af2AdTech Sumoen2026-11-03T10:22:00.000ZNew Partnership Expands Digital Out-of-Home 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Effectivenesshttps://adtechsumo.com/news/alikeaudience-partners-with-index-exchange-for-activation-28166fAdTech Sumoen2026-11-03T09:54:39.000ZAlikeAudience and Index Exchange Announce Data Activation Partnershiphttps://adtechsumo.com/news/what-does-the-affle-cash-deal-mean-for-perion-nasdaq-peri-and-its-ad-t-4c9a41AdTech Sumoen2026-11-03T09:45:00.000ZAffle Cash Deal Raises Questions About Perion's Future in Ad Techhttps://adtechsumo.com/news/bigo-ads-ranks-no-7-globally-in-android-gaming-inappsflyer-s-2026-perf-7f1f0fAdTech Sumoen2026-11-03T09:30:00.000ZBIGO Ads Achieves No. 7 Global Ranking for Android Gaming in AppsFlyer Indexhttps://adtechsumo.com/news/viooh-and-jcdecaux-expand-programmatic-dooh-across-baltics-5aba6aAdTech Sumoen2026-11-03T09:02:33.000ZVIOOH and JCDecaux Extend Programmatic Digital Out-of-Home to Baltic Regionhttps://adtechsumo.com/news/flipkart-backed-super-money-plans-aggressive-ctv-push-eyes-retail-medi-046874AdTech Sumoen2026-11-03T09:00:56.000ZSuper.money Plans 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Servinghttps://adtechsumo.com/news/hightouch-launches-match-booster-in-europe-raising-match-rates-without-099d6bAdTech Sumoen2026-11-03T08:38:36.000ZHightouch Introduces Match Booster in Europe to Improve Audience Match Rateshttps://adtechsumo.com/news/viooh-partners-with-jcdecaux-in-the-baltics-to-bring-programmatic-dooh-94b633AdTech Sumoen2026-11-03T08:22:05.000ZVIOOH and JCDecaux Launch Programmatic DOOH in Estonia, Latvia, and Lithuaniahttps://adtechsumo.com/news/openx-appoints-robert-horler-as-chief-executive-officer-d30ad2AdTech Sumoen2026-11-03T08:07:35.000ZOpenX Names Robert Horler as New Chief Executive Officerhttps://adtechsumo.com/news/why-ai-has-boosted-meta-s-advertising-revenue-but-hurt-google-search-3dfc12AdTech Sumoen2026-11-03T08:03:12.000ZAI Drives Meta's Ad Revenue Growth While Challenging Google Searchhttps://adtechsumo.com/news/always-on-ctv-strategy-what-brand-lift-studies-reveal-about-building-s-b62c70AdTech Sumoen2026-11-03T07:58:07.000ZBrand Lift Studies Highlight Benefits of Always-On CTV Advertising Strategieshttps://adtechsumo.com/news/down-69-from-its-high-is-this-84-margin-ad-tech-stock-a-bargain-ffc9a9AdTech Sumoen2026-11-03T07:46:07.000ZAd Tech Stock With High Margins Drops 69% From Peak, Raising Value Questionshttps://adtechsumo.com/news/affle-to-buy-perion-in-us-420m-cash-deal-d7f388AdTech Sumoen2026-11-03T07:34:27.000ZAffle to Acquire Perion in $420 Million Cash Dealhttps://adtechsumo.com/news/are-brands-getting-enough-transparency-within-retail-media-networks-34064eAdTech Sumoen2026-11-03T07:30:56.000ZConcerns Raised Over Transparency in Retail Media Networks for Brandshttps://adtechsumo.com/news/yext-completes-acquisition-of-flamel-ai-238217AdTech Sumoen2026-11-03T07:20:55.000ZYext Finalizes Acquisition of Flamel.ai to Enhance Localized Ad Capabilitieshttps://adtechsumo.com/news/podcast-retargeting-works-the-real-advantage-is-identity-c035faAdTech Sumoen2026-11-03T07:12:02.000ZStudy Finds Podcast Retargeting Boosts Visitor and Purchase Rates Using Audience Datahttps://adtechsumo.com/news/this-ad-tech-company-wants-to-ensure-brands-don-t-go-viral-for-the-wro-075a39AdTech Sumoen2026-11-03T07:00:12.000ZDigital Culture Group Launches Tool to Screen Ads for Potential Backlashhttps://adtechsumo.com/news/google-moves-brand-ai-overviews-aside-as-buyers-question-search-budget-16cd8bAdTech Sumoen2026-11-03T06:19:17.000ZGoogle Moves AI Overviews for Brand Searches to Right Column Amid Budget Scrutinyhttps://adtechsumo.com/news/earnings-preview-applovin-stock-bounces-off-52-week-lows-83193bAdTech Sumoen2026-11-03T06:16:42.000ZAppLovin Stock Recovers Ahead of Upcoming Earnings Reporthttps://adtechsumo.com/news/orient-electric-explores-advertising-on-chatgpt-with-wpp-media-b608f2AdTech Sumoen2026-11-03T06:13:00.000ZOrient Electric Considers Advertising on ChatGPT via WPP Mediahttps://adtechsumo.com/news/openai-magnite-and-pubmatic-chatgpt-ad-deals-2f4c74AdTech Sumoen2026-11-03T06:11:15.000ZOpenAI Reportedly Strikes Ad 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