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Slower Partner Integrationshttps://adtechsumo.com/news/fou-says-63bn-invalid-traffic-estimate-undercounts-fraud-on-cpm-ads-af2aa6AdTech Sumoen2026-10-21T05:36:58.000ZFouAnalytics Claims Invalid Traffic Estimates Understate Fraud on CPM Adshttps://adtechsumo.com/news/vab-infographic-puts-premium-video-co-viewing-33-above-youtube-on-ctv-6249f0AdTech Sumoen2026-10-21T05:29:20.000ZVAB Infographic Claims Premium Video Co-Viewing Outperforms YouTube on CTVhttps://adtechsumo.com/news/97-7-of-legitimate-ai-agent-sessions-carry-no-verified-id-arkose-finds-041bd2AdTech Sumoen2026-10-21T05:26:24.000ZArkose Reports Most Legitimate AI Agent Sessions Lack Verified Identityhttps://adtechsumo.com/news/invoca-ai-agents-book-patient-appointments-in-epic-and-four-other-ehrs-640b1aAdTech Sumoen2026-10-21T05:22:37.000ZInvoca AI Agents Integrate with EHRs, Booking Patient Visits That Inform Ad 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Sumoen2026-10-21T05:01:34.000ZJustWatch TV Launches With 50 Million Users and 30 Content Partnershttps://adtechsumo.com/news/video-podcasts-are-hot-but-don-t-abandon-audio-says-horizon-media-s-ma-1937ebAdTech Sumoen2026-10-21T05:00:35.000ZHorizon Media Urges Advertisers to Balance Video and Audio Podcast Strategieshttps://adtechsumo.com/news/netflix-cuts-its-ad-target-to-2-7bn-as-openai-turns-on-automatic-ad-re-06c44cAdTech Sumoen2026-10-21T04:52:38.000ZNetflix Lowers 2026 Ad Revenue Target; OpenAI Launches Automatic Ad Rewriteshttps://adtechsumo.com/news/yelp-charges-30-a-month-for-ai-agent-that-answers-and-qualifies-leads-e28871AdTech Sumoen2026-10-21T04:40:17.000ZYelp Introduces $30 Monthly AI Agent to Qualify Leads for Service Providershttps://adtechsumo.com/news/digital-marketing-ad-tech-and-ott-drive-media-hiring-recovery-balasubr-f6ecdfAdTech Sumoen2026-10-21T04:28:06.000ZDigital Marketing, Ad Tech, and OTT Lead Media Hiring Recoveryhttps://adtechsumo.com/news/netflix-cuts-2026-ad-revenue-forecast-by-10-to-2-7-billion-as-ad-tech-1533a7AdTech Sumoen2026-10-21T04:04:32.000ZNetflix Lowers 2026 Ad Revenue Forecast to $2.7 Billion Amid Slower Ad Tech Rollouthttps://adtechsumo.com/news/introducing-the-netflix-pixel-netflixel-ftc-approves-the-publicis-live-b0c361AdTech Sumoen2026-10-21T04:03:53.000ZNetflix Launches Pixel Tool for Enhanced Ad Measurement; FTC Clears Publicis-LiveRamp Dealhttps://adtechsumo.com/news/future-of-tv-briefing-youtube-tubi-top-streamers-share-of-ad-exposure-24b016AdTech Sumoen2026-10-21T04:01:00.000ZComscore Report Shows YouTube and Tubi Lead in Streaming Ad Exposure Timehttps://adtechsumo.com/news/indie-agencies-want-the-trade-desk-and-amazon-dsp-to-acknowledge-their-220a67AdTech Sumoen2026-10-21T04:01:00.000ZIndependent Agencies Seek Greater Negotiating Power With Trade Desk and Amazon 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Commerce Media to Move Beyond Vanity Metricshttps://adtechsumo.com/news/meta-unveils-four-new-brand-ad-tools-for-facebook-and-instagram-65a4f5AdTech Sumoen2026-10-20T13:26:58.000ZMeta Introduces Four New Brand Advertising Tools for Facebook and Instagramhttps://adtechsumo.com/news/what-to-expect-from-applovin-s-q3-2026-earnings-report-241b11AdTech Sumoen2026-10-20T13:18:11.000ZAppLovin Set to Release Q3 2026 Earnings Reporthttps://adtechsumo.com/news/chatgpt-ads-gets-new-measurement-tools-weekly-reports-and-visual-ad-fo-8f4d84AdTech Sumoen2026-10-20T13:17:12.000ZChatGPT Ads Introduces Measurement Tools, Weekly Reports, and Visual Formatshttps://adtechsumo.com/news/making-science-appoints-adtech-pioneer-sharon-park-as-us-managing-dire-c4e0b9AdTech Sumoen2026-10-20T13:17:00.000ZMaking Science Names Sharon Park as US Managing Directorhttps://adtechsumo.com/news/black-friday-2026-shopping-starts-earlier-gaming-dominates-tech-and-tr-eae152AdTech Sumoen2026-10-20T13:06:06.000ZCaptify Data 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