{"name":"adtechsumo","title":"AdTech Sumo MCP","description":"The plain-English guide to advertising technology: live ad tech news, IVT and ad fraud explained, programmatic flows, stock prices, earnings, M&A, reports, glossary and quizzes. Presented by ClearTrust.","version":"1.0.0","homepage":"https://adtechsumo.com","documentation":"https://adtechsumo.com/developers","transport":{"type":"streamable-http","url":"https://adtechsumo.com/mcp"},"authentication":{"type":"optional-bearer","note":"Anonymous access allowed; a key lifts rate limits."},"tools":[{"name":"search","description":"Search AdTech Sumo: glossary terms, answers, lessons, companies, quizzes, animated flows and news. Start here when unsure which tool fits."},{"name":"latest_news","description":"The live wire: newest ad tech stories, each summarised in plain English with why it matters and the original source link. Filter by topic (ivt-fraud, programmatic, ctv-video, retail-media, privacy-identity, measurement, mobile-app, earnings-markets, mna-funding, regulation-antitrust, ai, agencies-brands, publishers, search-social, industry), company slug, region (global, north-america, europe, india, apac, latam, mea), ivt=true for fraud/IVT only."},{"name":"get_story","description":"Full explainer for one story by slug (from latest_news or search): summary, why it matters, explain-like-I-am-new, deal details, companies and glossary terms involved."},{"name":"define_term","description":"Plain-English definition of an ad tech term (by slug, name or acronym: \"DSP\", \"SIVT\", \"bid shading\", \"ads.txt\"), with a longer explanation, an analogy, an example, related terms and sources."},{"name":"answer_question","description":"Best matching curated answer to a common ad tech question (\"What is the difference between GIVT and SIVT?\", \"How does The Trade Desk make money?\"). Returns a short answer plus depth, and alternatives."},{"name":"list_lessons","description":"All academy tracks and lessons (beginner to advanced) with summaries and URLs."},{"name":"get_lesson","description":"The full text of one lesson (track + lesson slugs from list_lessons), with key takeaways and FAQs. Use to teach a topic in depth."},{"name":"get_flow","description":"Step-by-step explanation of how an ad tech process works. Flows: rtb-auction (The 100-millisecond auction); header-bidding (Waterfall vs header bidding); money-flow (Where the advertiser’s dollar goes); ivt-detection (How invalid traffic gets caught); supply-chain-verification (ads.txt, sellers.json & schain); ctv-ssai (How a CTV ad reaches your TV); attribution (From ad to sale: attribution); identity (Identity: cookies, IDs and clean rooms); fraud-scheme (Anatomy of a bot fraud scheme); retail-media (The retail media loop)."},{"name":"list_companies","description":"Companies and organisations in ad tech. Filter by category (dsp, ssp, exchange, verification, ivt-fraud, identity, ctv-video, retail-media, walled-garden, agency-holdco, …) or status (public, private, division, acquired, nonprofit)."},{"name":"get_company","description":"Everything on one company (slug, name or ticker): what it does in plain English, how it makes money, its invalid-traffic angle, live quote, recent quarterly figures from SEC filings, latest earnings explainer, deals and news."},{"name":"market_overview","description":"Delayed quotes for every listed ad tech company, biggest movers, and the Sumo Ad Tech Index (equal-weighted pure-play index, rebased to 100 one year ago). Not investment advice."},{"name":"get_price_history","description":"Daily closing prices for one listed company (slug, name or ticker), up to two years."},{"name":"earnings","description":"Upcoming ad tech earnings dates (estimated, US listings) and recent results releases from SEC 8-K filings, explained in plain English."},{"name":"list_deals","description":"Ad tech M&A: landmark historical deals (curated, 1996 to today) and new deals detected in the news. Filter by company or year."},{"name":"ivt_briefing","description":"A briefing on invalid traffic (IVT) and ad fraud: the GIVT/SIVT distinction, this week's fraud news, documented fraud cases and detection flow. Presented by ClearTrust."},{"name":"list_reports","description":"Key ad tech reports, studies, standards and rulings, summarised with headline findings and links."},{"name":"quiz","description":"Quiz questions with answers and explanations, to test or teach. Give a quiz slug, or omit it for a random question."},{"name":"verify_certificate","description":"Check a ClearTrust certificate (Ad Tech Foundations CT-ADT, Programmatic CT-PRG, Invalid Traffic CT-IVT, or the Yokozuna CT-YKZ) by its credential ID: holder, score, issue date and whether it is valid."},{"name":"site_status","description":"How fresh the data is: stories gathered, sources, last update, topics covered."}],"publisher":{"name":"ClearTrust","url":"https://cleartrust.cc"}}